WeTransfer Audience in United States

WeTransfer has an estimated audience of 2,770,123 people in United States. 39.6% are female, 60.4% are male, average age 37.0. Top regions: California, New York, Florida. Top brand affinities: File sharing, Bank of America, LinkedIn, Dollar General, Wells Fargo.

The average WeTransfer fan in United States is 37.0 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include File sharing, Bank of America, LinkedIn, with strongest over-indexing on File sharing (39.86× the country average). Demographically, the WeTransfer audience skews more male with an average age of 37.0, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

Demographics of WeTransfer fans

Demographic split for WeTransfer audience in United States
MetricValue
Female39.6%
Male60.4%
Average age37.0
Estimated audience size2,770,123

Audience persona

The typical WeTransfer fan in United States is more male, around 37.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for File sharing.

Top regions in United States

Top regions ranked by reach for WeTransfer in United States
RegionReachAffinity
California598,0261.96×
New York420,6132.72×
Florida362,6041.93×
Texas245,3591.03×
New Jersey123,8961.76×
Georgia116,6711.37×
Illinois108,3161.17×
Pennsylvania86,7290.93×
North Carolina73,7970.89×
Virginia72,7471.08×
Ohio72,2930.85×
Massachusetts66,4661.22×
Michigan62,8070.87×
Tennessee57,5891.04×
Washington50,5570.91×
Arizona49,9790.88×
Maryland46,7970.98×
Colorado43,9741.01×
Wisconsin39,0460.94×
Missouri37,3430.84×
Connecticut37,1281.34×
Minnesota36,6300.92×
Nevada35,0271.31×
South Carolina34,4760.83×
Indiana34,1820.68×
Oregon33,3671.05×
Louisiana31,4360.88×
Alabama25,9250.67×
Utah25,7301.04×
Kentucky23,2040.67×
Washington, District of Columbia22,5242.71×
Oklahoma19,0640.62×
Iowa15,8840.7×
Arkansas14,6720.64×
Kansas14,0710.64×
Hawaii12,9871.09×
Mississippi12,7930.56×
New Mexico11,0970.8×
Idaho10,9940.79×
Rhode Island9,9311.13×
New Hampshire9,3350.86×
Maine8,5510.86×
Nebraska8,5210.61×
West Virginia6,1450.48×
Montana5,3460.7×
Vermont5,3101.09×
Delaware5,2540.69×
South Dakota3,7810.59×
Alaska3,4560.58×
North Dakota3,1520.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for WeTransfer audience
BrandAffinityCategory
File sharing39.86×Internet & Social Media
Bank of America2.81×Business & Career
LinkedIn2.29×Internet & Social Media
Dollar General2.07×Shopping
Wells Fargo1.92×Business & Career
Bachelor of Business Administration18.58×Business & Career
Menards2.45×Home & Garden
Livemusic2.53×Music & Radio
The UPS Store2.09×Shopping
Uniqlo3.77×Shopping
T-Mobile1.69×Technology & Electronics
Innovation2.4×Business & Career
Politico3.96×Politics & Society
Musical theatre2.08×Movies & TV
AutoZone1.67×Cars & Mobility
Take-out1.94×Food & Beverages
Kroger1.77×Food & Beverages
Dropbox (service)4.08×Technology & Electronics
Financial services1.66×Business & Career
Sherwin-Williams3.4×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by WeTransfer audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.69
Early Adopter MentalityPOWER1.69
Need for SecurityCONSERVATISM1.48
Career OrientationPOWER1.4
Convenience OrientationPREMIUM1.37
Social Media UsageJOY1.25

Worldwide distribution

Worldwide audience distribution share by country for WeTransfer
CountryShare
China6.2%
Poland5.8%
France5.4%

See WeTransfer audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does WeTransfer have in United States?

WeTransfer has an estimated audience of 2,770,123 people in United States, concentrated in California and New York.

What is the gender split and age of WeTransfer fans?

39.6% of WeTransfer fans are female, 60.4% are male, with an average age of 37.0 years.

Which brands do WeTransfer fans like most?

WeTransfer fans show strongest brand affinity for File sharing (39.86×), Bank of America (2.81×), and LinkedIn (2.29×) over the country average.

Where do WeTransfer fans live in United States?

WeTransfer fans in United States are most concentrated in California (reach 598,026), New York (reach 420,613), and Florida (reach 362,604). These three regions account for the largest share of the active audience.

What other brands do WeTransfer fans also like?

Beyond WeTransfer itself, the audience over-indexes on Bank of America (2.81×), LinkedIn (2.29×), Dollar General (2.07×), and Wells Fargo (1.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for WeTransfer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.