Rascasse Audience Intelligence

WeTransfer Audience in United States

A data profile of the people who buy, follow and care about WeTransfer in United States — modelled from more than twelve digital signal sources. WeTransfer has an estimated audience of 2,741,531 people in United States.

#328among Website / Newspaper / Magazine in United States#142in Internet & Social Media

The average WeTransfer fan in United States is 37.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include File sharing, Mortgage loans, Renewable energy, with strongest over-indexing on File sharing (53.5× the country average).

Demographically, the WeTransfer audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical WeTransfer fan in United States is more male, around 37.0 years old, with strong Convenience Orientation tendencies and a notable affinity for File sharing.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the WeTransfer profile in United States.

Audience size
2.7M
in United States
Gender
39.6%♀
60.4% male
Age
37.0
average years
Country rank
#11073
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of WeTransfer

39.6% are female, 60.4% are male, average age 37.0.

Fig. 02

Gender split

39.6%
Female
60.4%
Male
Demographic split for WeTransfer audience in United States
MetricValue
Female39.6%
Male60.4%
Average age37.0
Estimated audience size2,741,531
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the WeTransfer audience in United States
Age bracketShare%
16-1923%
20-2923%
30-3921%
40-4917%
50+16%
Fig. 04

Worldwide distribution

1.8%

of the worldwide WeTransfer audience comes from United States.

Worldwide audience distribution share by country for WeTransfer
CountryShare
China6.1%
Poland5.9%
France5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the WeTransfer audience in United States is strongest.

Fig. 05

Top regions by affinity

WeTransfer fans by region: top regions in United States
#RegionReachAffinity×
01New York~400K2.63×
02Washington, District of Columbia~20K2.45×
03Florida~400K1.91×
04California~600K1.85×
05New Jersey~100K1.71×
06Connecticut~40K1.36×
07Georgia~100K1.35×
08Nevada~30K1.27×
09Massachusetts~70K1.21×
10Rhode Island~10K1.19×
11Vermont~6K1.18×
12Illinois~100K1.14×
13Hawaii~10K1.10×
14Virginia~70K1.05×
15Oregon~30K1.05×
16Tennessee~60K1.04×
17Utah~30K1.03×
18Colorado~40K1.01×
19Maryland~50K0.99×
20Texas~200K0.97×
21Pennsylvania~90K0.94×
22Minnesota~40K0.94×
23Wisconsin~40K0.93×
24New Hampshire~10K0.92×
25Maine~9K0.92×
26Washington~50K0.91×
27North Carolina~70K0.88×
28Michigan~60K0.87×
29Louisiana~30K0.87×
30Arizona~50K0.86×
31New Mexico~10K0.84×
32Ohio~70K0.83×
33South Carolina~30K0.83×
34Missouri~40K0.82×
35Idaho~10K0.82×
36Montana~6K0.76×
37Delaware~6K0.75×
38Iowa~20K0.74×
39Kansas~20K0.70×
40Kentucky~20K0.69×
41Alabama~30K0.67×
42North Dakota~4K0.67×
43Indiana~30K0.66×
44Alaska~4K0.66×
45Arkansas~10K0.65×
46South Dakota~4K0.65×
47Oklahoma~20K0.64×
48Nebraska~9K0.63×
49Mississippi~10K0.61×
50West Virginia~7K0.54×
Fig. 06

Affinity by region

Affinity by region — WeTransfer, United States
0.54×1.00×2.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the WeTransfer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for WeTransfer audience
#·InterestCategoryAffinity×
01File sharingInternet & Social Media53.50×
02Online bankingBusiness & Career5.46×
03Retail bankingBusiness & Career5.42×
04Sustainable energyHome & Garden5.12×
05Renewable energyBusiness & Career4.89×
06LinkedInInternet & Social Media4.78×
07Home automationTechnology & Electronics4.68×
08Kia MotorsCars & Mobility4.21×
09FedExBusiness & Career3.90×
10Mortgage loansBusiness & Career3.68×
11InnovationBusiness & Career3.64×
12Vehicle insuranceCars & Mobility3.54×
13Solar energyHome & Garden3.13×
14McDonald'sFood & Beverages2.46×
15Domino's PizzaFood & Beverages2.37×
16Pizza HutFood & Beverages2.22×
17SubwayFood & Beverages2.06×
18Nonprofit organizationPolitics & Society1.91×
19PinterestInternet & Social Media1.73×
20FurnitureHome & Garden1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the WeTransfer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by WeTransfer audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.20×
Family OrientationCONSERVATISM1.74×
Quality AwarenessPREMIUM1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by WeTransfer audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.58×
Luxury OrientationPREMIUM0.61×
Healthy LifestyleBALANCE0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does WeTransfer have in United States?

WeTransfer has an estimated audience of 2,741,531 people in United States, concentrated in California and New York.

02

What is the gender split and age of WeTransfer fans?

39.6% of WeTransfer fans are female, 60.4% are male, with an average age of 37.0 years.

03

Which brands do WeTransfer fans like most?

WeTransfer fans show strongest brand affinity for File sharing (53.5×), Mortgage loans (3.68×), and Renewable energy (4.89×) over the country average.

04

Where do WeTransfer fans live in United States?

WeTransfer fans in United States are most concentrated in California (reach ~600K), New York (reach ~400K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do WeTransfer fans also like?

Beyond WeTransfer itself, the audience over-indexes on Mortgage loans (3.68×), Renewable energy (4.89×), Sustainable energy (5.12×), and FedEx (3.9×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in United States

See WeTransfer audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for WeTransfer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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