A data profile of the people who buy, follow and care about WeTransfer in United Kingdom — modelled from more than twelve digital signal sources. WeTransfer has an estimated audience of 4,188,883 people in United Kingdom.
The average WeTransfer fan in United Kingdom is 40.7 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Belfast Telegraph, Breaking news, Do it yourself (DIY), with strongest over-indexing on Belfast Telegraph (12.23× the country average).
Demographically, the WeTransfer audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Need for Security, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical WeTransfer fan in United Kingdom is balanced, around 40.7 years old, with strong Need for Security tendencies and a notable affinity for Belfast Telegraph.
The key figures that characterise the WeTransfer profile in United Kingdom.
47.7% are female, 52.3% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 47.7% |
| Male | 52.3% |
| Average age | 40.7 |
| Estimated audience size | 4,188,883 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 25% | |
| 30-39 | 23% | |
| 40-49 | 17% | |
| 50+ | 24% |
of the worldwide WeTransfer audience comes from United Kingdom.
| Country | Share |
|---|---|
| China | 6.1% |
| Poland | 5.9% |
| France | 5.4% |
Where the WeTransfer audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~400K | 1.30× | |
| 02 | England | ~3M | 1.28× | |
| 03 | South East | ~700K | 1.26× | |
| 04 | West Midlands | ~200K | 1.18× | |
| 05 | East of England | ~400K | 1.15× | |
| 06 | Northern Ireland | ~100K | 1.02× | |
| 07 | South West | ~300K | 0.88× | |
| 08 | North East | ~100K | 0.87× | |
| 09 | Scotland | ~300K | 0.85× | |
| 10 | East Midlands | ~200K | 0.84× | |
| 11 | Wales | ~200K | 0.84× | |
| 12 | North West | ~200K | 0.52× |
The strongest cross-interests of the WeTransfer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | File sharing | Internet & Social Media | 17.55× | ||
| 02 | ICICI Bank | Business & Career | 17.55× | ||
| 03 | South by Southwest | Business & Career | 15.67× | ||
| 04 | Belfast Telegraph | News | 12.23× | ||
| 05 | Danske Bank | Business & Career | 12.00× | ||
| 06 | Allianz | Business & Career | 10.45× | ||
| 07 | Dropbox (service) | Technology & Electronics | 6.19× | ||
| 08 | Purchase discount | Shopping | 4.22× | ||
| 09 | Cloud computing | Technology & Electronics | 3.63× | ||
| 10 | Breaking news | Movies & TV | 3.38× | ||
| 11 | Public transport | Cars & Mobility | 2.97× | ||
| 12 | Esso | Cars & Mobility | 2.91× | ||
| 13 | Wikipedia | Internet & Social Media | 2.80× | ||
| 14 | Insurance | Business & Career | 2.74× | ||
| 15 | British Gas | Home & Garden | 2.40× | ||
| 16 | Halfords | Cars & Mobility | 2.37× | ||
| 17 | Do it yourself (DIY) | Home & Garden | 2.31× | ||
| 18 | Telecommunication | Technology & Electronics | 2.28× | ||
| 19 | Banking | Business & Career | 1.91× | ||
| 20 | Energy | Home & Garden | 1.77× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.81× | |
| Quality Awareness | PREMIUM | 1.76× | |
| Convenience Orientation | PREMIUM | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.64× | |
| Design Affinity | PREMIUM | 0.65× | |
| Creativity | OPEN | 0.75× |
WeTransfer has an estimated audience of 4,188,883 people in United Kingdom, concentrated in England and South East.
47.7% of WeTransfer fans are female, 52.3% are male, with an average age of 40.7 years.
WeTransfer fans show strongest brand affinity for Belfast Telegraph (12.23×), Breaking news (3.38×), and Do it yourself (DIY) (2.31×) over the country average.
WeTransfer fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~700K), and East of England (reach ~400K). These three regions account for the largest share of the active audience.
Beyond WeTransfer itself, the audience over-indexes on Breaking news (3.38×), Do it yourself (DIY) (2.31×), Cloud computing (3.63×), and Insurance (2.74×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for WeTransfer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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