A data profile of the people who buy, follow and care about Belfast Telegraph in United Kingdom — modelled from more than twelve digital signal sources. Belfast Telegraph has an estimated audience of 3,469,083 people in United Kingdom.
The average Belfast Telegraph fan in United Kingdom is 44.6 years old, more female, and lives primarily in Northern Ireland.
The audience is concentrated in Northern Ireland, North West, Yorkshire and the Humber.
Top brand affinities include Queens, WeTransfer, Martin Parr, with strongest over-indexing on Queens (64.85× the country average).
Demographically, the Belfast Telegraph audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Spirituality, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Belfast Telegraph fan in United Kingdom is more female, around 44.6 years old, with strong Spirituality tendencies and a notable affinity for Queens.
The key figures that characterise the Belfast Telegraph profile in United Kingdom.
55.4% are female, 44.6% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 44.6 |
| Estimated audience size | 3,469,083 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 32% |
of the worldwide Belfast Telegraph audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 77.5% |
| Ireland | 12.3% |
| Spain | 2.0% |
Where the Belfast Telegraph audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Ireland | ~400K | 3.92× | |
| 02 | West Midlands | ~300K | 1.86× | |
| 03 | North East | ~200K | 1.75× | |
| 04 | Yorkshire and the Humber | ~300K | 1.19× | |
| 05 | North West | ~400K | 0.98× | |
| 06 | South West | ~200K | 0.66× | |
| 07 | East of England | ~200K | 0.63× | |
| 08 | South East | ~300K | 0.58× | |
| 09 | East Midlands | ~100K | 0.47× | |
| 10 | Wales | ~20K | 0.10× | |
| 11 | Scotland | ~20K | 0.07× | |
| 12 | England | ~50K | 0.01× |
The strongest cross-interests of the Belfast Telegraph audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Queens | Travel & Leisure | 64.85× | ||
| 02 | Aimee Fuller | Sports | 31.58× | ||
| 03 | Martin Parr | Arts & Culture | 28.77× | ||
| 04 | Marimekko | Home & Garden | 24.62× | ||
| 05 | Ulster Rugby | Sports | 23.14× | ||
| 06 | Cool FM | Music & Radio | 19.97× | ||
| 07 | Granit Xhaka | Sports | 19.05× | ||
| 08 | George Best | Sports | 17.54× | ||
| 09 | Yorkshire Evening Post | News | 14.16× | ||
| 10 | Phoenix Suns | Sports | 13.33× | ||
| 11 | BBC Scotland | Movies & TV | 13.00× | ||
| 12 | Jeff Buckley | Music & Radio | 12.26× | ||
| 13 | WeTransfer | Internet & Social Media | 12.23× | ||
| 14 | AFC Wimbledon | Sports | 9.51× | ||
| 15 | Stephen Hawking | Business & Career | 9.21× | ||
| 16 | Tess Daly | Fashion & Accessoires | 7.31× | ||
| 17 | Belfast | Travel & Leisure | 5.61× | ||
| 18 | ITV News | Movies & TV | 5.56× | ||
| 19 | Manchester Evening News | News | 5.10× | ||
| 20 | Racing Post | Sports | 4.08× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.77× | |
| Need for Security | CONSERVATISM | 1.73× | |
| Travelling | THRILL | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.02× | |
| Early Adopter Mentality | POWER | 1.03× | |
| Tradition | CONSERVATISM | 1.06× |
Belfast Telegraph has an estimated audience of 3,469,083 people in United Kingdom, concentrated in Northern Ireland and North West.
55.4% of Belfast Telegraph fans are female, 44.6% are male, with an average age of 44.6 years.
Belfast Telegraph fans show strongest brand affinity for Queens (64.85×), WeTransfer (12.23×), and Martin Parr (28.77×) over the country average.
Belfast Telegraph fans in United Kingdom are most concentrated in Northern Ireland (reach ~400K), North West (reach ~400K), and Yorkshire and the Humber (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Belfast Telegraph itself, the audience over-indexes on WeTransfer (12.23×), Martin Parr (28.77×), BBC Scotland (13×), and Ulster Rugby (23.14×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Belfast Telegraph. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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