Top 50 News brands in United Kingdom
This curated ranking covers the 50 largest news brands in United Kingdom, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 1,645 news brands tracked in United Kingdom, the 50 ranked here account for the largest measured audience reach. Daily Express, Daily Mirror and The Guardian lead the list with a combined estimated audience of 53,356,611 people. Across all 50 entries the average audience size is 5,301,563, and the largest, Daily Express, reaches around 20,214,446 people in United Kingdom. Audience size is the estimated number of unique people in United Kingdom who actively engage with each news brand, derived from search demand signals. Rankings reflect search-behavior signals collected across United Kingdom and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Daily Express |
20,214,446 | 67.3% | Newspaper | News |
| 2 |  Daily Mirror |
18,137,552 | 65.1% | Newspaper | News |
| 3 |  The Guardian |
15,004,613 | 28.5% | Newspaper | News |
| 4 |  Mail Online |
13,559,936 | 72.6% | News | |
| 5 |  Liverpool Echo |
11,915,157 | 85.9% | Newspaper | News |
| 6 |  Daily Mail |
11,689,918 | 15.2% | Newspaper | News |
| 7 |  Local news |
10,658,803 | 6.4% | News | |
| 8 |  Daily Express (Sabah) |
10,291,870 | 73.2% | News | |
| 9 |  The Independent |
9,737,401 | 34.1% | Newspaper | News |
| 10 |  Daily Star (United Kingdom) |
9,614,664 | 61.3% | Newspaper | News |
| 11 |  MSN |
8,507,203 | 4.5% | News | |
| 12 |  Electronic publishing |
7,838,853 | 5.3% | News | |
| 13 |  Online newspaper |
7,447,399 | 3.8% | News | News |
| 14 |  Manchester Evening News |
7,052,930 | 81.8% | Newspaper | News |
| 15 |  The Times |
7,041,775 | 31.8% | Newspaper | News |
| 16 |  The Daily Star (Bangladesh) |
5,555,064 | 84.5% | Newspaper | News |
| 17 |  The Times (Shreveport) |
5,263,336 | 50.0% | Newspaper | News |
| 18 |  London Evening Standard |
4,945,081 | 57.6% | News | |
| 19 |  Wales Online |
4,637,243 | 97.4% | Newspaper | News |
| 20 |  Journalist |
4,342,716 | 3.8% | News | |
| 21 |  The Telegraph (Macon) |
4,127,592 | 64.8% | News | |
| 22 |  News magazine |
3,924,913 | 3.2% | News | |
| 23 |  Express & Star |
3,872,867 | 96.3% | Newspaper | News |
| 24 |  Belfast Telegraph |
3,620,979 | 78.4% | Newspaper | News |
| 25 |  The Telegraph |
3,541,979 | 56.2% | Newspaper | News |
| 26 |  The Telegraph (Alton) |
3,428,100 | 63.4% | News | |
| 27 |  The Sun News |
3,247,797 | 69.1% | Newspaper | News |
| 28 |  The Sunday Telegraph |
2,968,996 | 36.1% | News | |
| 29 |  Financial Times |
2,861,838 | 16.3% | Newspaper | News |
| 30 |  RTÉ News |
2,731,172 | 18.9% | News | |
| 31 |  Time (magazine) |
2,574,028 | 5.4% | News | |
| 32 |  Free newspaper |
2,471,666 | 25.8% | News | |
| 33 |  OK! |
2,270,481 | 13.7% | News | |
| 34 |  Daily Record (Scotland) |
2,201,169 | 66.0% | News | |
| 35 |  Birmingham Mail |
2,074,494 | 94.5% | Newspaper | News |
| 36 |  Google News |
2,061,578 | 2.8% | News | |
| 37 |  The Observer |
2,030,899 | 44.1% | Newspaper | News |
| 38 |  USA Today |
1,885,520 | 4.5% | Newspaper | News |
| 39 |  Hull Daily Mail |
1,873,772 | 94.5% | News | |
| 40 |  El País (Uruguay) |
1,780,162 | 5.4% | Newspaper | News |
| 41 |  News UK |
1,729,772 | 79.9% | News | |
| 42 |  Shropshire Star |
1,723,267 | 97.4% | Newspaper | News |
| 43 |  Daily Mail Celebrity |
1,698,258 | 70.3% | News | |
| 44 |  Gala |
1,629,011 | 4.3% | News | |
| 45 |  Tatler |
1,583,875 | 29.3% | Retail | News |
| 46 |  New York Post |
1,579,077 | 5.4% | Newspaper | News |
| 47 |  Swindon Advertiser |
1,571,337 | 96.4% | News | |
| 48 |  Worcester News |
1,540,254 | 94.5% | Newspaper | News |
| 49 |  Edinburgh Evening News |
1,516,257 | 92.2% | News | |
| 50 |  Yorkshire Evening Post |
1,501,129 | 91.2% | Newspaper | News |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across United Kingdom and ranks each news brand by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest news brand in United Kingdom?
Daily Express currently leads with an estimated audience of 20,214,446 people in United Kingdom.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across United Kingdom. Lists below 5 entries are not published. See methodology for full details.