A data profile of the people who buy, follow and care about London Evening Standard in United Kingdom — modelled from more than twelve digital signal sources. London Evening Standard has an estimated audience of 3,837,007 people in United Kingdom.
The average London Evening Standard fan in United Kingdom is 44.3 years old, more female, and lives primarily in South East.
The audience is concentrated in South East, Scotland, East of England.
Top brand affinities include Rosamund Pike, Lily Allen, Keira Knightley, with strongest over-indexing on Rosamund Pike (9.47× the country average).
Demographically, the London Evening Standard audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Indulgence, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical London Evening Standard fan in United Kingdom is more female, around 44.3 years old, with strong Indulgence tendencies and a notable affinity for Rosamund Pike.
The key figures that characterise the London Evening Standard profile in United Kingdom.
59.7% are female, 40.3% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 59.7% |
| Male | 40.3% |
| Average age | 44.3 |
| Estimated audience size | 3,837,007 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 30% |
of the worldwide London Evening Standard audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 74.2% |
| Spain | 2.2% |
| Ireland | 2.1% |
Where the London Evening Standard audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South East | ~1M | 1.60× | |
| 02 | Wales | ~400K | 1.47× | |
| 03 | Northern Ireland | ~200K | 1.44× | |
| 04 | Scotland | ~500K | 1.23× | |
| 05 | South West | ~400K | 1.00× | |
| 06 | East of England | ~400K | 0.94× | |
| 07 | North East | ~200K | 0.83× | |
| 08 | West Midlands | ~200K | 0.80× | |
| 09 | Yorkshire and the Humber | ~300K | 0.73× | |
| 10 | East Midlands | ~200K | 0.65× | |
| 11 | North West | ~200K | 0.32× |
The strongest cross-interests of the London Evening Standard audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Prestige (film) | Movies & TV | 9.99× | ||
| 02 | Rosamund Pike | Movies & TV | 9.47× | ||
| 03 | Suki Waterhouse | Fashion & Accessoires | 9.07× | ||
| 04 | Jessica Chastain | Movies & TV | 9.00× | ||
| 05 | Lily Allen | Music & Radio | 7.96× | ||
| 06 | Michael Sheen | Movies & TV | 6.78× | ||
| 07 | Jon Hamm | Movies & TV | 6.29× | ||
| 08 | Keira Knightley | Movies & TV | 5.70× | ||
| 09 | Johnny Depp | Movies & TV | 5.19× | ||
| 10 | Kate Beckinsale | Movies & TV | 4.97× | ||
| 11 | The Mirror (1975 film) | Movies & TV | 2.86× | ||
| 12 | Heart (novel) | Literature | 2.77× | ||
| 13 | Rings of Saturn | Travel & Leisure | 2.49× | ||
| 14 | Exhibition game | Games | 2.46× | ||
| 15 | Mail Online | News | 2.35× | ||
| 16 | Daily Star (United Kingdom) | News | 2.28× | ||
| 17 | Waterstones | Literature | 2.06× | ||
| 18 | Daily Mirror | News | 1.74× | ||
| 19 | Daily Express | News | 1.72× | ||
| 20 | The Guardian | News | 1.71× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.29× | |
| Sustainability | BALANCE | 1.24× | |
| Spirituality | BALANCE | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.94× | |
| Pet Ownership | JOY | 1.02× | |
| Extroversion | THRILL | 1.03× |
London Evening Standard has an estimated audience of 3,837,007 people in United Kingdom, concentrated in South East and Scotland.
59.7% of London Evening Standard fans are female, 40.3% are male, with an average age of 44.3 years.
London Evening Standard fans show strongest brand affinity for Rosamund Pike (9.47×), Lily Allen (7.96×), and Keira Knightley (5.7×) over the country average.
London Evening Standard fans in United Kingdom are most concentrated in South East (reach ~1M), Scotland (reach ~500K), and East of England (reach ~400K). These three regions account for the largest share of the active audience.
Beyond London Evening Standard itself, the audience over-indexes on Lily Allen (7.96×), Keira Knightley (5.7×), Heart (novel) (2.77×), and Mail Online (2.35×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for London Evening Standard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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