A data profile of the people who buy, follow and care about London Evening Standard in United States — modelled from more than twelve digital signal sources. London Evening Standard has an estimated audience of 47,128 people in United States.
The average London Evening Standard fan in United States is 41.7 years old, more female, and lives primarily in New York.
The audience is concentrated in New York, California, Florida.
The key figures that characterise the London Evening Standard profile in United States.
64.2% are female, 35.8% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 64.2% |
| Male | 35.8% |
| Average age | 41.7 |
| Estimated audience size | 47,128 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 24% |
of the worldwide London Evening Standard audience comes from United States.
| Country | Share |
|---|---|
| United Kingdom | 74.2% |
| Spain | 2.2% |
| Ireland | 2.1% |
Where the London Evening Standard audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New York | ~200K | 3.10× | |
| 02 | Washington, District of Columbia | ~8K | 1.93× | |
| 03 | Florida | ~200K | 1.79× | |
| 04 | Washington | ~40K | 1.70× | |
| 05 | Massachusetts | ~40K | 1.62× | |
| 06 | Minnesota | ~30K | 1.54× | |
| 07 | New Jersey | ~50K | 1.50× | |
| 08 | California | ~200K | 1.36× | |
| 09 | Utah | ~20K | 1.33× | |
| 10 | Georgia | ~50K | 1.30× | |
| 11 | Virginia | ~40K | 1.18× | |
| 12 | Connecticut | ~10K | 1.11× | |
| 13 | Michigan | ~40K | 1.04× | |
| 14 | Oregon | ~20K | 1.04× | |
| 15 | Idaho | ~7K | 1.04× | |
| 16 | Rhode Island | ~4K | 1.04× | |
| 17 | Vermont | ~2K | 1.03× | |
| 18 | Hawaii | ~6K | 1.01× | |
| 19 | Maine | ~5K | 1.01× | |
| 20 | New Mexico | ~7K | 1.00× | |
| 21 | Illinois | ~40K | 0.99× | |
| 22 | New Hampshire | ~5K | 0.98× | |
| 23 | South Dakota | ~3K | 0.98× | |
| 24 | Alaska | ~3K | 0.98× | |
| 25 | Nevada | ~10K | 0.97× | |
| 26 | Montana | ~4K | 0.97× | |
| 27 | Delaware | ~3K | 0.97× | |
| 28 | North Dakota | ~3K | 0.97× | |
| 29 | Maryland | ~20K | 0.96× | |
| 30 | West Virginia | ~6K | 0.95× | |
| 31 | Oklahoma | ~10K | 0.94× | |
| 32 | Mississippi | ~10K | 0.94× | |
| 33 | Nebraska | ~6K | 0.94× | |
| 34 | Iowa | ~10K | 0.93× | |
| 35 | Kansas | ~10K | 0.93× | |
| 36 | Arkansas | ~10K | 0.92× | |
| 37 | Louisiana | ~20K | 0.91× | |
| 38 | Missouri | ~20K | 0.89× | |
| 39 | Alabama | ~20K | 0.88× | |
| 40 | Kentucky | ~10K | 0.88× | |
| 41 | Arizona | ~20K | 0.86× | |
| 42 | Wisconsin | ~20K | 0.86× | |
| 43 | South Carolina | ~20K | 0.86× | |
| 44 | Colorado | ~20K | 0.85× | |
| 45 | North Carolina | ~30K | 0.84× | |
| 46 | Tennessee | ~20K | 0.83× | |
| 47 | Indiana | ~20K | 0.83× | |
| 48 | Pennsylvania | ~40K | 0.82× | |
| 49 | Ohio | ~30K | 0.77× | |
| 50 | Texas | ~80K | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for London Evening Standard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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