Rascasse Audience Intelligence

Exhibition game Audience in United Kingdom

A data profile of the people who buy, follow and care about Exhibition game in United Kingdom — modelled from more than twelve digital signal sources. Exhibition game has an estimated audience of 8,409,557 people in United Kingdom.

The average Exhibition game fan in United Kingdom is 43.5 years old, more female, and lives primarily in South East.

The audience is concentrated in South East, North West, East of England.

Top brand affinities include Daily Star (United Kingdom), Bruce Willis, Rachel Weisz, with strongest over-indexing on Daily Star (United Kingdom) (35.63× the country average).

Demographically, the Exhibition game audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Convenience Orientation, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.

The typical Exhibition game fan in United Kingdom is more female, around 43.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Daily Star (United Kingdom).

Category: Games · Type: Topic · Subtype: Gaming genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Exhibition game profile in United Kingdom.

Audience size
8.4M
in United Kingdom
Gender
68.1%
31.9% male
Age
43.5
average years
Country rank
#646
Topic in United Kingdom
Fig. 01

Search interest · 12-month trend

-35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Exhibition game fans

68.1% are female, 31.9% are male, average age 43.5.

Fig. 02

Gender split

68.1%
Female
31.9%
Male
Demographic split for Exhibition game audience in United Kingdom
MetricValue
Female68.1%
Male31.9%
Average age43.5
Estimated audience size8,409,557
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Exhibition game audience in United Kingdom
Age bracketShare%
16-1911%
20-2916%
30-3918%
40-4925%
50+29%
Fig. 04

Worldwide distribution

9.7%

of the worldwide Exhibition game audience comes from United Kingdom.

Worldwide audience distribution share by country for Exhibition game
CountryShare
United States34.7%
United Kingdom9.7%
Taiwan4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Exhibition game audience in United Kingdom is strongest.

Fig. 05

Top regions by affinity

Exhibition game fans by region: top regions in United Kingdom
#RegionReachAffinity×
01East of England~800K1.06×
02Yorkshire and the Humber~700K1.02×
03West Midlands~400K1.02×
04East Midlands~600K1.01×
05North East~300K1.01×
06South West~700K0.99×
07South East~1M0.98×
08North West~800K0.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Exhibition game audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Exhibition game audience
#·InterestCategoryAffinity×
01Wella ProfessionalsBeauty & Wellness42.17×
02Daily Star (United Kingdom)News35.63×
03Rachel WeiszMovies & TV20.00×
04Jude LawMovies & TV17.62×
05Carey MulliganMovies & TV16.81×
06Nicolas CageMovies & TV14.68×
07Bruce WillisMovies & TV13.39×
08Lily JamesMovies & TV11.37×
09Gwendoline ChristieMovies & TV11.24×
10Colin FarrellMovies & TV9.30×
11Liam NeesonMovies & TV8.41×
12Liverpool EchoNews4.47×
13Daily ExpressNews4.30×
14Manchester Evening NewsNews4.00×
15British GasHome & Garden3.55×
16Daily MailNews3.10×
17The IndependentNews2.98×
18VolunteeringPolitics & Society2.58×
19National Lottery (United Kingdom)Games2.32×
20HobbyHome & Garden1.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Exhibition game audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Exhibition game audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.34×
Healthy LifestyleBALANCE1.30×
Family OrientationCONSERVATISM1.21×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Exhibition game audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.78×
Pet OwnershipJOY0.81×
Luxury OrientationPREMIUM0.84×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Exhibition game have in United Kingdom?

Exhibition game has an estimated audience of 8,409,557 people in United Kingdom, concentrated in South East and North West.

02

What is the gender split and age of Exhibition game fans?

68.1% of Exhibition game fans are female, 31.9% are male, with an average age of 43.5 years.

03

Which brands do Exhibition game fans like most?

Exhibition game fans show strongest brand affinity for Daily Star (United Kingdom) (35.63×), Bruce Willis (13.39×), and Rachel Weisz (20×) over the country average.

04

Where do Exhibition game fans live in United Kingdom?

Exhibition game fans in United Kingdom are most concentrated in South East (reach ~1M), North West (reach ~800K), and East of England (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Exhibition game fans also like?

Beyond Exhibition game itself, the audience over-indexes on Bruce Willis (13.39×), Rachel Weisz (20×), Jude Law (17.62×), and Daily Express (4.3×) compared to the United Kingdom average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United Kingdom who actively search for Exhibition game. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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