National Lottery (United Kingdom) Target Market in United Kingdom
National Lottery (United Kingdom) has an estimated audience of 14,840,225 people in United Kingdom. 51.4% are female, 48.6% are male, average age 47.0. Top regions: England, North West, South East. Top brand affinities: National Lottery (Ireland), National Lottery, Postcode lottery, EuroMillions, Betfred.
The average National Lottery (United Kingdom) fan in United Kingdom is 47.0 years old, balanced, and lives primarily in England. The audience is concentrated in England, North West, South East. Top brand affinities include National Lottery (Ireland), National Lottery, Postcode lottery, with strongest over-indexing on National Lottery (Ireland) (6.11× the country average). Demographically, the National Lottery (United Kingdom) audience skews balanced with an average age of 47.0, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Games · Type: Brand · Subtype: Lottery
Customer demographics of National Lottery (United Kingdom)
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 47.0 |
| Estimated audience size | 14,840,225 |
Audience persona
The typical National Lottery (United Kingdom) fan in United Kingdom is balanced, around 47.0 years old, with strong Need for Security tendencies and a notable affinity for National Lottery (Ireland).
National Lottery (United Kingdom) customers by region in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | ~11M | 2× |
| North West | ~2M | 1.34× |
| South East | ~2M | 1× |
| South West | ~1.5M | 1.22× |
| East of England | ~1.5M | 1.07× |
| East Midlands | ~1.5M | 1.29× |
| Greater London | ~1M | 0.59× |
| Scotland | ~1M | 0.74× |
| Yorkshire and the Humber | ~1M | 0.8× |
| Wales | ~600K | 0.73× |
| North East | ~600K | 1.03× |
| West Midlands | ~400K | 0.67× |
| Northern Ireland | ~200K | 0.53× |
Top brand affinities of the National Lottery (United Kingdom) audience
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| National Lottery (Ireland) | 6.11× | Games |
| National Lottery | 5.68× | Games |
| Postcode lottery | 4.24× | Games |
| EuroMillions | 6.42× | Games |
| Betfred | 2.18× | Games |
| Lottery | 3.41× | Games |
| People's Postcode Lottery | 5.32× | Games |
| Heart (novel) | 2.29× | Literature |
| Lloyds Bank | 1.77× | Business & Career |
| Paddy Power | 1.92× | Games |
| William Hill (bookmaker) | 1.89× | Games |
| Rings of Saturn | 2.31× | Travel & Leisure |
| Exhibition game | 2.32× | Games |
| Scratchcard | 4.26× | Games |
| Sky Bet | 1.78× | Games |
| Autotrader | 1.7× | Cars & Mobility |
| Tuesday | 2.43× | Kids & Family |
| Gambling | 1.51× | Games |
| Betfair | 1.9× | Games |
| Gala Bingo | 1.91× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.28 |
| Patriotism | CONSERVATISM | 1.22 |
| Convenience Orientation | PREMIUM | 1.2 |
| Risk Appetite | THRILL | 1.18 |
| Family Orientation | CONSERVATISM | 1.14 |
| Community Orientation | OPEN | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 88.9% |
| South Africa | 3.5% |
| Ireland | 2.0% |
See National Lottery (United Kingdom) audiences in other countries
- National Lottery (United Kingdom) — Germany
- National Lottery (United Kingdom) — United States
- National Lottery (United Kingdom) — France
- National Lottery (United Kingdom) — Italy
- National Lottery (United Kingdom) — Spain
- National Lottery (United Kingdom) — Brazil
- National Lottery (United Kingdom) — Japan
- National Lottery (United Kingdom) — South Korea
- National Lottery (United Kingdom) — India
- National Lottery (United Kingdom) — Canada
- National Lottery (United Kingdom) — Mexico
More Lottery audiences in United Kingdom
- National Lottery (13,802,976)
- National Lottery (Ireland) (13,619,981)
- Postcode lottery (6,320,689)
- Super 6 (2,562,899)
- Eurojackpot (140,066)
Frequently asked questions
Who is National Lottery (United Kingdom)'s target market in United Kingdom?
National Lottery (United Kingdom)'s target market in United Kingdom covers an estimated 14,840,225 people, concentrated in England and North West.
What is the gender split and age of National Lottery (United Kingdom) customers?
51.4% of the National Lottery (United Kingdom) audience are female, 48.6% are male, with an average age of 47.0 years.
Which brands do National Lottery (United Kingdom) fans like most?
National Lottery (United Kingdom) fans show strongest brand affinity for National Lottery (Ireland) (6.11×), National Lottery (5.68×), and Postcode lottery (4.24×) over the country average.
Where do National Lottery (United Kingdom) fans live in United Kingdom?
National Lottery (United Kingdom) fans in United Kingdom are most concentrated in England (reach ~11M), North West (reach ~2M), and South East (reach ~2M). These three regions account for the largest share of the active audience.
What other brands do National Lottery (United Kingdom) fans also like?
Beyond National Lottery (United Kingdom) itself, the audience over-indexes on National Lottery (5.68×), Postcode lottery (4.24×), EuroMillions (6.42×), and Betfred (2.18×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for National Lottery (United Kingdom). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.