British Gas Audience in United Kingdom
British Gas has an estimated audience of 10,152,793 people in United Kingdom. 52.7% are female, 47.3% are male, average age 50.0. Top regions: England, North West, South East. Top brand affinities: Octopus Energy, Ovo Energy, EDF Energy, E.ON, USwitch.
The average British Gas fan in United Kingdom is 50.0 years old, balanced, and lives primarily in England. The audience is concentrated in England, North West, South East. Top brand affinities include Octopus Energy, Ovo Energy, EDF Energy, with strongest over-indexing on Octopus Energy (14.57× the country average). Demographically, the British Gas audience skews balanced with an average age of 50.0, and over-indexes on personality traits such as Family Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Energy
Demographics of British Gas fans
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 50.0 |
| Estimated audience size | 10,152,793 |
Audience persona
The typical British Gas fan in United Kingdom is balanced, around 50.0 years old, with strong Family Orientation tendencies and a notable affinity for Octopus Energy.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 7,614,595 | 1.23× |
| North West | 1,495,325 | 1.38× |
| South East | 1,251,385 | 0.92× |
| Scotland | 1,096,942 | 1.2× |
| Greater London | 1,027,082 | 0.78× |
| East of England | 960,574 | 1.04× |
| East Midlands | 925,944 | 1.29× |
| South West | 872,898 | 1.05× |
| Wales | 871,240 | 1.5× |
| Yorkshire and the Humber | 721,898 | 0.89× |
| North East | 353,042 | 0.89× |
| West Midlands | 336,135 | 0.77× |
| Northern Ireland | 22,366 | 0.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Octopus Energy | 14.57× | Home & Garden |
| Ovo Energy | 13.69× | Home & Garden |
| EDF Energy | 16.36× | Home & Garden |
| E.ON | 15.33× | Home & Garden |
| USwitch | 6.61× | Shopping |
| Lloyds Bank | 3.04× | Business & Career |
| Heart (novel) | 3.35× | Literature |
| Exhibition game | 3.55× | Games |
| Rings of Saturn | 3.37× | Travel & Leisure |
| National Lottery | 2.49× | Games |
| Jason Isaacs | 10.9× | Movies & TV |
| Autotrader | 2.49× | Cars & Mobility |
| Forest Holidays | 8.64× | Travel & Leisure |
| Sky Bet | 2.38× | Games |
| Moneysupermarket.com | 3.33× | Business & Career |
| Top-level domain | 3.47× | Technology & Electronics |
| Halfords | 1.96× | Cars & Mobility |
| Tuesday | 2.96× | Kids & Family |
| Electric car | 2.66× | Cars & Mobility |
| Cash Generator | 8.19× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.45 |
| Convenience Orientation | PREMIUM | 1.49 |
| Sustainability | BALANCE | 1.44 |
| Need for Security | CONSERVATISM | 1.38 |
| Quality Awareness | PREMIUM | 1.19 |
| Travelling | THRILL | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 96.6% |
| China | 0.6% |
| United States | 0.4% |
See British Gas audiences in other countries
More Energy audiences in United Kingdom
- Octopus Energy (12,998,546)
- Ovo Energy (4,139,711)
- EDF Energy (1,539,835)
- E.ON (1,426,663)
- OVO (539,989)
Frequently asked questions
How many fans does British Gas have in United Kingdom?
British Gas has an estimated audience of 10,152,793 people in United Kingdom, concentrated in England and North West.
What is the gender split and age of British Gas fans?
52.7% of British Gas fans are female, 47.3% are male, with an average age of 50.0 years.
Which brands do British Gas fans like most?
British Gas fans show strongest brand affinity for Octopus Energy (14.57×), Ovo Energy (13.69×), and EDF Energy (16.36×) over the country average.
Where do British Gas fans live in United Kingdom?
British Gas fans in United Kingdom are most concentrated in England (reach 7,614,595), North West (reach 1,495,325), and South East (reach 1,251,385). These three regions account for the largest share of the active audience.
What other brands do British Gas fans also like?
Beyond British Gas itself, the audience over-indexes on Ovo Energy (13.69×), EDF Energy (16.36×), E.ON (15.33×), and USwitch (6.61×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for British Gas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.