A data profile of the people who buy, follow and care about British Gas in United Kingdom — modelled from more than twelve digital signal sources. British Gas has an estimated audience of 10,293,859 people in United Kingdom.
The average British Gas fan in United Kingdom is 50.0 years old, balanced, and lives primarily in England.
The audience is concentrated in England, North West, South East.
Top brand affinities include Octopus Energy, Ovo Energy, EDF Energy, with strongest over-indexing on Octopus Energy (14.57× the country average).
Demographically, the British Gas audience skews balanced with an average age of 50.0, and over-indexes on personality traits such as Sustainability, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical British Gas fan in United Kingdom is balanced, around 50.0 years old, with strong Sustainability tendencies and a notable affinity for Octopus Energy.
The key figures that characterise the British Gas profile in United Kingdom.
52.7% are female, 47.3% are male, average age 50.0.
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 50.0 |
| Estimated audience size | 10,293,859 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 9% | |
| 30-39 | 14% | |
| 40-49 | 23% | |
| 50+ | 51% |
of the worldwide British Gas audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 96.6% |
| China | 0.6% |
| United States | 0.4% |
Where the British Gas audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~900K | 1.50× | |
| 02 | North West | ~1.5M | 1.38× | |
| 03 | East Midlands | ~900K | 1.29× | |
| 04 | England | ~7.5M | 1.23× | |
| 05 | Scotland | ~1M | 1.20× | |
| 06 | South West | ~900K | 1.05× | |
| 07 | East of England | ~1M | 1.04× | |
| 08 | South East | ~1.5M | 0.92× | |
| 09 | Yorkshire and the Humber | ~700K | 0.89× | |
| 10 | North East | ~400K | 0.89× | |
| 11 | Greater London | ~1M | 0.78× | |
| 12 | West Midlands | ~300K | 0.77× | |
| 13 | Northern Ireland | ~40K | 0.12× |
The strongest cross-interests of the British Gas audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | EDF Energy | Home & Garden | 16.36× | ||
| 02 | E.ON | Home & Garden | 15.33× | ||
| 03 | Octopus Energy | Home & Garden | 14.57× | ||
| 04 | Ovo Energy | Home & Garden | 13.69× | ||
| 05 | Jason Isaacs | Movies & TV | 10.90× | ||
| 06 | Forest Holidays | Travel & Leisure | 8.64× | ||
| 07 | Cash Generator | Business & Career | 8.19× | ||
| 08 | USwitch | Shopping | 6.61× | ||
| 09 | Exhibition game | Games | 3.55× | ||
| 10 | Top-level domain | Technology & Electronics | 3.47× | ||
| 11 | Rings of Saturn | Travel & Leisure | 3.37× | ||
| 12 | Heart (novel) | Literature | 3.35× | ||
| 13 | Moneysupermarket.com | Business & Career | 3.33× | ||
| 14 | Tuesday | Kids & Family | 2.96× | ||
| 15 | Electric car | Cars & Mobility | 2.66× | ||
| 16 | National Lottery | Games | 2.49× | ||
| 17 | Autotrader | Cars & Mobility | 2.49× | ||
| 18 | Sky Bet | Games | 2.38× | ||
| 19 | Halfords | Cars & Mobility | 1.96× | ||
| 20 | Scottish Widows | Business & Career | 1.85× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.40× | |
| Patriotism | CONSERVATISM | 1.36× | |
| Convenience Orientation | PREMIUM | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.90× | |
| Early Adopter Mentality | POWER | 0.92× | |
| Luxury Orientation | PREMIUM | 0.92× |
British Gas's target market in United Kingdom covers an estimated 10,293,859 people, concentrated in England and North West.
52.7% of the British Gas audience are female, 47.3% are male, with an average age of 50.0 years.
British Gas fans show strongest brand affinity for Octopus Energy (14.57×), Ovo Energy (13.69×), and EDF Energy (16.36×) over the country average.
British Gas fans in United Kingdom are most concentrated in England (reach ~7.5M), North West (reach ~1.5M), and South East (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond British Gas itself, the audience over-indexes on Ovo Energy (13.69×), EDF Energy (16.36×), E.ON (15.33×), and USwitch (6.61×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for British Gas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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