Daily Express (Sabah) Audience in United Kingdom
Daily Express (Sabah) has an estimated audience of 10,291,870 people in United Kingdom. 49.9% are female, 50.1% are male, average age 44.3. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: News of the World, Premier Inn, Ethanol, Destination spa, Rod Stewart.
The average Daily Express (Sabah) fan in United Kingdom is 44.3 years old, balanced, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include News of the World, Premier Inn, Ethanol, with strongest over-indexing on News of the World (18.44× the country average). Demographically, the Daily Express (Sabah) audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Need for Security, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine
Demographics of Daily Express (Sabah) fans
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 44.3 |
| Estimated audience size | 10,291,870 |
Audience persona
The typical Daily Express (Sabah) fan in United Kingdom is balanced, around 44.3 years old, with strong Need for Security tendencies and a notable affinity for News of the World.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 7,718,903 | 2.07× |
| South East | 1,260,193 | 0.91× |
| Yorkshire and the Humber | 1,092,400 | 1.32× |
| South West | 820,485 | 0.97× |
| North West | 795,993 | 0.72× |
| East of England | 690,829 | 0.74× |
| East Midlands | 577,014 | 0.8× |
| Scotland | 553,880 | 0.6× |
| West Midlands | 534,343 | 1.21× |
| North East | 533,120 | 1.33× |
| Wales | 454,465 | 0.77× |
| Northern Ireland | 177,690 | 0.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| News of the World | 18.44× | Movies & TV |
| Premier Inn | 1.66× | Travel & Leisure |
| Ethanol | 3.75× | Health |
| Destination spa | 3.91× | Health |
| Rod Stewart | 2.27× | Music & Radio |
| Drinking establishment | 2.68× | Food & Beverages |
| J. D. Williams | 2.19× | Shopping |
| Tax refund | 2.66× | Business & Career |
| Emmerdale | 1.86× | Movies & TV |
| Holland & Barrett | 2.89× | Health |
| Sapphire | 3.57× | Fashion & Accessoires |
| Sports nutrition | 2.88× | Food & Beverages |
| Fat Face | 1.92× | Fashion & Accessoires |
| Diabetes mellitus awareness | 2.08× | Health |
| Health care provider | 1.7× | Health |
| Sustainable gardening | 4.91× | Home & Garden |
| Income tax | 2.78× | Business & Career |
| Stress Relief | 5.41× | Health |
| Slimming World | 1.94× | Health |
| Lacto vegetarianism | 4.74× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.48 |
| Pet Ownership | JOY | 1.1 |
| Family Orientation | CONSERVATISM | 1.02 |
| Luxury Orientation | PREMIUM | 0.81 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 73.3% |
| Ireland | 5.4% |
| Spain | 2.7% |
See Daily Express (Sabah) audiences in other countries
More News audiences in United Kingdom
- BBC iPlayer (Global) (44,084,000)
- Instagram (29,815,933)
- YouTube (27,251,049)
- X (23,339,907)
- TikTok (21,420,724)
Frequently asked questions
How many fans does Daily Express (Sabah) have in United Kingdom?
Daily Express (Sabah) has an estimated audience of 10,291,870 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Daily Express (Sabah) fans?
49.9% of Daily Express (Sabah) fans are female, 50.1% are male, with an average age of 44.3 years.
Which brands do Daily Express (Sabah) fans like most?
Daily Express (Sabah) fans show strongest brand affinity for News of the World (18.44×), Premier Inn (1.66×), and Ethanol (3.75×) over the country average.
Where do Daily Express (Sabah) fans live in United Kingdom?
Daily Express (Sabah) fans in United Kingdom are most concentrated in England (reach 7,718,903), South East (reach 1,260,193), and Yorkshire and the Humber (reach 1,092,400). These three regions account for the largest share of the active audience.
What other brands do Daily Express (Sabah) fans also like?
Beyond Daily Express (Sabah) itself, the audience over-indexes on Premier Inn (1.66×), Ethanol (3.75×), Destination spa (3.91×), and Rod Stewart (2.27×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Daily Express (Sabah). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.