A data profile of the people who buy, follow and care about The Telegraph in United Kingdom — modelled from more than twelve digital signal sources. The Telegraph has an estimated audience of 3,654,499 people in United Kingdom.
The average The Telegraph fan in United Kingdom is 46.4 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Wikipedia, Daily Express, Hobby, with strongest over-indexing on Wikipedia (4.07× the country average).
Demographically, the The Telegraph audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Sustainability, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical The Telegraph fan in United Kingdom is more female, around 46.4 years old, with strong Sustainability tendencies and a notable affinity for Wikipedia.
The key figures that characterise the The Telegraph profile in United Kingdom.
63.9% are female, 36.1% are male, average age 46.4.
| Metric | Value |
|---|---|
| Female | 63.9% |
| Male | 36.1% |
| Average age | 46.4 |
| Estimated audience size | 3,654,499 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 37% |
of the worldwide The Telegraph audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 56.9% |
| United States | 10.2% |
| Italy | 5.5% |
Where the The Telegraph audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~2.5M | 2.51× | |
| 02 | North East | ~200K | 1.54× | |
| 03 | South East | ~600K | 1.33× | |
| 04 | East of England | ~400K | 1.11× | |
| 05 | South West | ~300K | 1.04× | |
| 06 | West Midlands | ~200K | 1.03× | |
| 07 | Yorkshire and the Humber | ~300K | 0.91× | |
| 08 | Scotland | ~200K | 0.56× | |
| 09 | North West | ~200K | 0.54× | |
| 10 | East Midlands | ~100K | 0.52× | |
| 11 | Wales | ~100K | 0.51× | |
| 12 | Northern Ireland | ~50K | 0.44× |
The strongest cross-interests of the The Telegraph audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Roland Garros | Sports | 8.21× | ||
| 02 | Wikipedia | Internet & Social Media | 4.07× | ||
| 03 | Christmas Gift | Kids & Family | 3.83× | ||
| 04 | Political science | Business & Career | 3.40× | ||
| 05 | Satire | Literature | 2.32× | ||
| 06 | Daily Express | News | 2.18× | ||
| 07 | Daily Star (United Kingdom) | News | 2.07× | ||
| 08 | Esso | Cars & Mobility | 2.02× | ||
| 09 | Refrigerator | Home & Garden | 1.94× | ||
| 10 | The Independent | News | 1.89× | ||
| 11 | Hobby | Home & Garden | 1.81× | ||
| 12 | Costco | Shopping | 1.78× | ||
| 13 | Internet & Social Media | 1.75× | |||
| 14 | TripAdvisor | Travel & Leisure | 1.75× | ||
| 15 | Politics | Politics & Society | 1.70× | ||
| 16 | Volunteering | Politics & Society | 1.68× | ||
| 17 | Weddings | Kids & Family | 1.64× | ||
| 18 | Tabloid (newspaper format) | Literature | 1.63× | ||
| 19 | William Hill (bookmaker) | Games | 1.59× | ||
| 20 | Distilled beverage | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.47× | |
| Indulgence | JOY | 1.36× | |
| Convenience Orientation | PREMIUM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.77× | |
| Mindfulness | BALANCE | 0.81× | |
| Community Orientation | OPEN | 0.81× |
The Telegraph has an estimated audience of 3,654,499 people in United Kingdom, concentrated in England and South East.
63.9% of The Telegraph fans are female, 36.1% are male, with an average age of 46.4 years.
The Telegraph fans show strongest brand affinity for Wikipedia (4.07×), Daily Express (2.18×), and Hobby (1.81×) over the country average.
The Telegraph fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~600K), and East of England (reach ~400K). These three regions account for the largest share of the active audience.
Beyond The Telegraph itself, the audience over-indexes on Daily Express (2.18×), Hobby (1.81×), Politics (1.7×), and Weddings (1.64×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for The Telegraph. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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