Rascasse Audience Intelligence

The Telegraph Audience in United States

A data profile of the people who buy, follow and care about The Telegraph in United States — modelled from more than twelve digital signal sources. The Telegraph has an estimated audience of 652,946 people in United States.

The average The Telegraph fan in United States is 45.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include Sustainable energy, Renewable energy, Google Drive, with strongest over-indexing on Sustainable energy (8.55× the country average).

Demographically, the The Telegraph audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Sustainability, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Telegraph fan in United States is more female, around 45.4 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Telegraph profile in United States.

Audience size
653K
in United States
Gender
65.5%
34.5% male
Age
45.4
average years
Country rank
#31179
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of The Telegraph

65.5% are female, 34.5% are male, average age 45.4.

Fig. 02

Gender split

65.5%
Female
34.5%
Male
Demographic split for The Telegraph audience in United States
MetricValue
Female65.5%
Male34.5%
Average age45.4
Estimated audience size652,946
Fig. 03

Age distribution

Ø 45.4
average years
Age distribution of the The Telegraph audience in United States
Age bracketShare%
16-1910%
20-2913%
30-3917%
40-4923%
50+37%
Fig. 04

Worldwide distribution

10.2%

of the worldwide The Telegraph audience comes from United States.

Worldwide audience distribution share by country for The Telegraph
CountryShare
United Kingdom56.9%
United States10.2%
Italy5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Telegraph audience in United States is strongest.

Fig. 05

Top regions by affinity

The Telegraph fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~5K2.60×
02Maine~6K2.35×
03Illinois~50K2.14×
04Connecticut~10K1.68×
05New Hampshire~4K1.63×
06Rhode Island~3K1.51×
07Missouri~10K1.36×
08New York~50K1.29×
09Wyoming~1K1.24×
10Oregon~9K1.23×
11Montana~2K1.21×
12Virginia~20K1.20×
13Vermont~1K1.19×
14Arizona~20K1.17×
15Massachusetts~10K1.16×
16North Dakota~2K1.16×
17Florida~50K1.11×
18New Jersey~20K1.08×
19Washington~10K1.07×
20Maryland~10K1.04×
21Colorado~10K1.04×
22Minnesota~9K1.01×
23California~70K0.99×
24Kentucky~8K0.97×
25Alaska~1K0.96×
26South Carolina~9K0.95×
27Michigan~10K0.86×
28New Mexico~3K0.85×
29Pennsylvania~20K0.84×
30Nevada~5K0.84×
31Hawaii~2K0.84×
32Georgia~20K0.82×
33Wisconsin~8K0.81×
34North Carolina~20K0.80×
35Alabama~7K0.77×
36Delaware~1K0.77×
37Tennessee~10K0.73×
38Texas~40K0.71×
39Ohio~10K0.71×
40Kansas~4K0.70×
41Nebraska~2K0.67×
42Idaho~2K0.67×
43Indiana~8K0.66×
44Mississippi~4K0.66×
45Iowa~4K0.66×
46Louisiana~5K0.65×
47Utah~4K0.64×
48Arkansas~3K0.63×
49West Virginia~2K0.62×
50Oklahoma~4K0.56×
Fig. 06

Affinity by region

Affinity by region — The Telegraph, United States
0.56×1.00×2.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Telegraph audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Telegraph audience
#·InterestCategoryAffinity×
01Sustainable energyHome & Garden8.55×
02Prince HarryPolitics & Society8.06×
03Renewable energyBusiness & Career6.76×
04Tabloid (newspaper format)Literature5.53×
05Weather forecastingHome & Garden4.76×
06LinkedInInternet & Social Media4.45×
07FedExBusiness & Career4.43×
08Robert RedfordMovies & TV4.22×
09Google DriveTechnology & Electronics4.10×
10QVCMovies & TV3.72×
11CBS NewsMovies & TV3.53×
12First class travelTravel & Leisure3.45×
13Solar energyHome & Garden3.38×
14InnovationBusiness & Career3.31×
15LondonTravel & Leisure2.94×
16Mortgage loansBusiness & Career2.92×
17Online newspaperNews2.92×
18Discount storesShopping2.53×
19AirbnbTravel & Leisure2.31×
20PinterestInternet & Social Media2.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Telegraph audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by The Telegraph audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.49×
Quality AwarenessPREMIUM2.14×
IndividualismJOY1.90×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by The Telegraph audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.78×
DIY MentalityTHRILL0.83×
Luxury OrientationPREMIUM0.86×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does The Telegraph have in United States?

The Telegraph has an estimated audience of 652,946 people in United States, concentrated in California and Florida.

02

What is the gender split and age of The Telegraph fans?

65.5% of The Telegraph fans are female, 34.5% are male, with an average age of 45.4 years.

03

Which brands do The Telegraph fans like most?

The Telegraph fans show strongest brand affinity for Sustainable energy (8.55×), Renewable energy (6.76×), and Google Drive (4.1×) over the country average.

04

Where do The Telegraph fans live in United States?

The Telegraph fans in United States are most concentrated in California (reach ~70K), Florida (reach ~50K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do The Telegraph fans also like?

Beyond The Telegraph itself, the audience over-indexes on Renewable energy (6.76×), Google Drive (4.1×), FedEx (4.43×), and Tabloid (newspaper format) (5.53×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Telegraph. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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