Prince Harry Audience in United States

Prince Harry logo

Prince Harry has an estimated audience of 5,538,233 people in United States. 87.8% are female, 12.2% are male, average age 43.2. Top regions: California, Texas, Florida. Top brand affinities: Meghan Markle, Catherine, Duchess of Cambridge, Robert Redford, British Royal Family, Dax Shepard.

The average Prince Harry fan in United States is 43.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Meghan Markle, Catherine, Duchess of Cambridge, Robert Redford, with strongest over-indexing on Meghan Markle (24.48× the country average). Demographically, the Prince Harry audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Risk Appetite, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Person · Subtype: Nobility

Demographics of Prince Harry fans

Demographic split for Prince Harry audience in United States
MetricValue
Female87.8%
Male12.2%
Average age43.2
Estimated audience size5,538,233

Audience persona

The typical Prince Harry fan in United States is more female, around 43.2 years old, with strong Risk Appetite tendencies and a notable affinity for Meghan Markle.

Top regions in United States

Top regions ranked by reach for Prince Harry in United States
RegionReachAffinity
California601,2530.99×
Texas408,1500.86×
Florida370,8190.99×
New York331,1911.07×
Illinois220,3971.19×
Pennsylvania205,6961.1×
Georgia187,0471.1×
North Carolina177,6401.07×
Ohio176,4211.03×
Virginia171,2191.27×
New Jersey158,2121.12×
Massachusetts150,1091.38×
Michigan148,4791.03×
Washington136,5831.23×
Arizona130,8111.16×
Tennessee115,0781.04×
Maryland113,1201.19×
Indiana101,1771×
Wisconsin91,5431.1×
Alabama88,9401.15×
Minnesota88,7781.12×
South Carolina85,1381.02×
Missouri85,0320.95×
Colorado82,4160.94×
Oregon72,9851.15×
Connecticut70,9221.28×
Louisiana65,0940.91×
Kentucky62,7990.9×
Oklahoma51,7440.84×
Mississippi43,0790.94×
Iowa42,6880.94×
Nevada39,9570.75×
Arkansas39,5260.87×
Utah36,6940.74×
Kansas34,6440.79×
Hawaii27,7721.17×
New Hampshire25,7801.18×
Maine25,3431.28×
New Mexico25,1130.9×
Nebraska21,1680.76×
West Virginia20,1140.78×
Idaho19,8300.71×
Rhode Island18,6321.06×
Washington, District of Columbia18,2961.1×
Montana13,6940.89×
Delaware12,8780.84×
Vermont11,8621.22×
Alaska9,6680.82×
South Dakota8,2930.65×
North Dakota7,3280.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Prince Harry audience
BrandAffinityCategory
Meghan Markle24.48×Fashion & Accessoires
Catherine, Duchess of Cambridge17.68×Politics & Society
Robert Redford9.24×Movies & TV
British Royal Family15.45×Politics & Society
Dax Shepard19.81×Movies & TV
Conan O’Brien19.81×Music & Radio
Royal family11.81×Politics & Society
The Gilded Age4.35×Movies & TV
Gown4.45×Fashion & Accessoires
Fox News Channel2.17×Movies & TV
Elizabeth Taylor8.8×Movies & TV
Queen Elizabeth The Queen Mother24.4×Politics & Society
Buckingham Palace13.23×Travel & Leisure
MSN2.74×News
Local news2.81×News
Charles, Prince of Wales17.52×Politics & Society
Monarchy of the United Kingdom9.33×Politics & Society
Food and drink1.53×Food & Beverages
Breaking news2.35×Movies & TV
Yahoo! News3.38×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Prince Harry audience
TraitClusterScore
Risk AppetiteTHRILL2.03
TravellingTHRILL1.26
CreativityOPEN1.24
Luxury OrientationPREMIUM1.24
Quality AwarenessPREMIUM1.18
SpiritualityBALANCE1.17

Worldwide distribution

Worldwide audience distribution share by country for Prince Harry
CountryShare
United States30.3%
United Kingdom22.4%
New Zealand6.1%

See Prince Harry audiences in other countries

More Nobility audiences in United States

Frequently asked questions

How many fans does Prince Harry have in United States?

Prince Harry has an estimated audience of 5,538,233 people in United States, concentrated in California and Texas.

What is the gender split and age of Prince Harry fans?

87.8% of Prince Harry fans are female, 12.2% are male, with an average age of 43.2 years.

Which brands do Prince Harry fans like most?

Prince Harry fans show strongest brand affinity for Meghan Markle (24.48×), Catherine, Duchess of Cambridge (17.68×), and Robert Redford (9.24×) over the country average.

Where do Prince Harry fans live in United States?

Prince Harry fans in United States are most concentrated in California (reach 601,253), Texas (reach 408,150), and Florida (reach 370,819). These three regions account for the largest share of the active audience.

What other brands do Prince Harry fans also like?

Beyond Prince Harry itself, the audience over-indexes on Catherine, Duchess of Cambridge (17.68×), Robert Redford (9.24×), British Royal Family (15.45×), and Dax Shepard (19.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Prince Harry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.