A data profile of the people who buy, follow and care about AFC Wimbledon in United Kingdom — modelled from more than twelve digital signal sources. AFC Wimbledon has an estimated audience of 1,303,774 people in United Kingdom.
The average AFC Wimbledon fan in United Kingdom is 47.9 years old, more male, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Melbourne Victory FC, Hocus Pocus, Fly, with strongest over-indexing on Melbourne Victory FC (55.26× the country average).
Demographically, the AFC Wimbledon audience skews more male with an average age of 47.9, and over-indexes on personality traits such as Risk Appetite, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical AFC Wimbledon fan in United Kingdom is more male, around 47.9 years old, with strong Risk Appetite tendencies and a notable affinity for Melbourne Victory FC.
The key figures that characterise the AFC Wimbledon profile in United Kingdom.
39.9% are female, 60.1% are male, average age 47.9.
| Metric | Value |
|---|---|
| Female | 39.9% |
| Male | 60.1% |
| Average age | 47.9 |
| Estimated audience size | 1,303,774 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 42% |
of the worldwide AFC Wimbledon audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 43.7% |
| United States | 10.2% |
| Australia | 3.9% |
Where the AFC Wimbledon audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South East | ~400K | 2.12× | |
| 02 | England | ~1M | 1.76× | |
| 03 | Yorkshire and the Humber | ~100K | 1.37× | |
| 04 | West Midlands | ~60K | 1.15× | |
| 05 | Wales | ~80K | 1.03× | |
| 06 | East Midlands | ~90K | 0.96× | |
| 07 | North East | ~50K | 0.92× | |
| 08 | Northern Ireland | ~30K | 0.65× | |
| 09 | South West | ~70K | 0.62× | |
| 10 | Scotland | ~70K | 0.61× | |
| 11 | East of England | ~70K | 0.58× | |
| 12 | North West | ~50K | 0.34× |
The strongest cross-interests of the AFC Wimbledon audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Melbourne Victory FC | Sports | 55.26× | ||
| 02 | San Jose Earthquakes | Sports | 42.67× | ||
| 03 | Cracker Barrel Old Country Store | Food & Beverages | 39.43× | ||
| 04 | 1. FC Nürnberg | Sports | 29.59× | ||
| 05 | Coachella, California | Travel & Leisure | 28.38× | ||
| 06 | Hocus Pocus | Movies & TV | 24.74× | ||
| 07 | Parma | Travel & Leisure | 24.58× | ||
| 08 | Blue Velvet (film) | Movies & TV | 18.89× | ||
| 09 | Boyz n the Hood | Movies & TV | 18.72× | ||
| 10 | Bristol Rovers F.C. | Sports | 18.12× | ||
| 11 | Earthquake | Travel & Leisure | 13.25× | ||
| 12 | Fly | Travel & Leisure | 12.70× | ||
| 13 | Kingswood | Music & Radio | 11.84× | ||
| 14 | Gillingham F.C. | Sports | 11.69× | ||
| 15 | Snatch (film) | Movies & TV | 9.57× | ||
| 16 | Sunrise | Travel & Leisure | 8.24× | ||
| 17 | Melissa Rauch | Movies & TV | 7.26× | ||
| 18 | Football player | Business & Career | 7.14× | ||
| 19 | Home | Music & Radio | 3.34× | ||
| 20 | FIFA World Cup 2026 | Sports | 1.80× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.32× | |
| Patriotism | CONSERVATISM | 1.19× | |
| Price Sensitivity | PREMIUM | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.88× | |
| Convenience Orientation | PREMIUM | 0.88× | |
| Career Orientation | POWER | 0.89× |
AFC Wimbledon has an estimated audience of 1,303,774 people in United Kingdom, concentrated in England and South East.
39.9% of AFC Wimbledon fans are female, 60.1% are male, with an average age of 47.9 years.
AFC Wimbledon fans show strongest brand affinity for Melbourne Victory FC (55.26×), Hocus Pocus (24.74×), and Fly (12.7×) over the country average.
AFC Wimbledon fans in United Kingdom are most concentrated in England (reach ~1M), South East (reach ~400K), and Yorkshire and the Humber (reach ~100K). These three regions account for the largest share of the active audience.
Beyond AFC Wimbledon itself, the audience over-indexes on Hocus Pocus (24.74×), Fly (12.7×), Blue Velvet (film) (18.89×), and FIFA World Cup 2026 (1.8×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for AFC Wimbledon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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