Rascasse Audience Intelligence

Rembrandt Audience in Germany

A data profile of the people who buy, follow and care about Rembrandt in Germany — modelled from more than twelve digital signal sources. Rembrandt has an estimated audience of 416,951 people in Germany.

#22among Painter in Germany#2679among Person in Germany#158in Arts & Culture

The average Rembrandt fan in Germany is 41.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Misty Copeland, The Sleeping Beauty (ballet), Andrea Bocelli, with strongest over-indexing on Misty Copeland (473.02× the country average).

Demographically, the Rembrandt audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Luxury Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Rembrandt fan in Germany is balanced, around 41.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Misty Copeland.

Category: Arts & Culture · Type: Person · Subtype: Painter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rembrandt profile in Germany.

Audience size
417K
in Germany
Gender
53.8%♀
46.2% male
Age
41.9
average years
Country rank
#13534
Person in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rembrandt fans

53.8% are female, 46.2% are male, average age 41.9.

Fig. 02

Gender split

53.8%
Female
46.2%
Male
Demographic split for Rembrandt audience in Germany
MetricValue
Female53.8%
Male46.2%
Average age41.9
Estimated audience size416,951
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Rembrandt audience in Germany
Age bracketShare%
16-1920%
20-2912%
30-3914%
40-4927%
50+27%
Fig. 04

Worldwide distribution

7.4%

of the worldwide Rembrandt audience comes from Germany.

Worldwide audience distribution share by country for Rembrandt
CountryShare
United States17.5%
Germany7.4%
Netherlands7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rembrandt audience in Germany is strongest.

Fig. 05

Top regions by affinity

Rembrandt fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~30K1.51×
02Berlin~30K1.38×
03Hessen~40K1.31×
04Hamburg~10K1.11×
05Thüringen~10K1.04×
06Rheinland-Pfalz~20K0.99×
07Nordrhein-Westfalen~90K0.96×
08Sachsen-Anhalt~10K0.96×
09Bayern~60K0.94×
10Baden-Württemberg~50K0.90×
11Bremen~3K0.90×
12Niedersachsen~40K0.88×
13Brandenburg~10K0.88×
14Schleswig-Holstein~10K0.83×
15Mecklenburg-Vorpommern~6K0.80×
16Saarland~4K0.77×
Fig. 06

Affinity by region

Affinity by region — Rembrandt, Germany
0.77×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rembrandt audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rembrandt audience
#·InterestCategoryAffinity×
01Misty CopelandMovies & TV473.02×
02Pointe (magazine)Arts & Culture297.13×
03Requiem (Mozart)Music & Radio251.92×
04The Sleeping Beauty (ballet)Music & Radio243.73×
05Château MargauxFood & Beverages210.36×
06Chinese philosophyLiterature152.75×
07San Francisco BalletArts & Culture150.26×
08English National BalletArts & Culture133.43×
09Deutsches Symphonie-Orchester BerlinMusic & Radio130.69×
10Domaine de la Romanée-ContiFood & Beverages128.62×
11Mast (sailing)Cars & Mobility110.64×
12BuccellatiFashion & Accessoires80.14×
13Music education for young childrenKids & Family73.41×
14Ballet dancerArts & Culture72.82×
15Anna NetrebkoMusic & Radio71.50×
16Ballet companyTopic56.49×
17Andrea BocelliMusic & Radio55.47×
18The Royal BalletArts & Culture43.62×
19Classical dressageSports26.89×
20WeTransferInternet & Social Media14.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rembrandt audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rembrandt audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM4.87×
Urban LifestyleOPEN1.47×
SpiritualityBALANCE1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rembrandt audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.87×
DIY MentalityTHRILL0.90×
Family OrientationCONSERVATISM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rembrandt have in Germany?

Rembrandt has an estimated audience of 416,951 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Rembrandt fans?

53.8% of Rembrandt fans are female, 46.2% are male, with an average age of 41.9 years.

03

Which brands do Rembrandt fans like most?

Rembrandt fans show strongest brand affinity for Misty Copeland (473.02×), The Sleeping Beauty (ballet) (243.73×), and Andrea Bocelli (55.47×) over the country average.

04

Where do Rembrandt fans live in Germany?

Rembrandt fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Rembrandt fans also like?

Beyond Rembrandt itself, the audience over-indexes on The Sleeping Beauty (ballet) (243.73×), Andrea Bocelli (55.47×), Pointe (magazine) (297.13×), and Ballet dancer (72.82×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Painter audiences in Germany

See Rembrandt audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Rembrandt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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