Classical dressage Audience in Germany
Classical dressage has an estimated audience of 2,119,482 people in Germany. 76.3% are female, 23.7% are male, average age 38.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Arabian horse, Isabell Werth, Rembrandt, Krämer Pferdesport, Rodeo.
The average Classical dressage fan in Germany is 38.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Arabian horse, Isabell Werth, Rembrandt, with strongest over-indexing on Arabian horse (9.45× the country average). Demographically, the Classical dressage audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Pet Ownership, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Classical dressage fans
| Metric | Value |
|---|---|
| Female | 76.3% |
| Male | 23.7% |
| Average age | 38.3 |
| Estimated audience size | 2,119,482 |
Audience persona
The typical Classical dressage fan in Germany is more female, around 38.3 years old, with strong Pet Ownership tendencies and a notable affinity for Arabian horse.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 316,010 | 0.68× |
| Bayern | 254,735 | 0.75× |
| Baden-Württemberg | 251,238 | 0.87× |
| Niedersachsen | 141,770 | 0.69× |
| Hessen | 102,662 | 0.64× |
| Rheinland-Pfalz | 68,186 | 0.64× |
| Schleswig-Holstein | 65,137 | 0.86× |
| Saarland | 64,709 | 2.49× |
| Thüringen | 59,272 | 1.1× |
| Sachsen-Anhalt | 57,565 | 1.05× |
| Brandenburg | 53,353 | 0.81× |
| Mecklenburg-Vorpommern | 50,628 | 1.25× |
| Sachsen | 50,203 | 0.48× |
| Bremen | 47,979 | 2.65× |
| Berlin | 38,586 | 0.41× |
| Hamburg | 31,038 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Arabian horse | 9.45× | Pets & Animals |
| Isabell Werth | 17× | Sports |
| Rembrandt | 18.05× | Arts & Culture |
| Krämer Pferdesport | 17.52× | Sports |
| Rodeo | 7.1× | Sports |
| Haflinger | 16.84× | Fashion & Accessoires |
| Fressnapf | 3.52× | Shopping |
| Osteopathy | 12.85× | Health |
| PIKEUR | 20× | Sports |
| Tagesschau | 1.62× | Movies & TV |
| Dairy | 4.23× | Food & Beverages |
| Endurance riding | 18.1× | Sports |
| Horze | 11.28× | Sports |
| Veterinary medicine | 2.81× | Business & Career |
| Digital Trends | 3.93× | Technology & Electronics |
| Horseback riding | 3.91× | Sports |
| Meghan Markle | 4.72× | Fashion & Accessoires |
| Travel Blogger | 4.82× | Travel & Leisure |
| Heartland (Canadian TV series) | 11.11× | Movies & TV |
| Pet food | 2.1× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.75 |
| Early Adopter Mentality | POWER | 1.43 |
| Sports Activity | POWER | 1.37 |
| Travelling | THRILL | 1.25 |
| Sustainability | BALANCE | 1.12 |
| LGBTQ+ Identity | OPEN | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 21.4% |
| United States | 18.7% |
| Japan | 6.5% |
See Classical dressage audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Classical dressage have in Germany?
Classical dressage has an estimated audience of 2,119,482 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Classical dressage fans?
76.3% of Classical dressage fans are female, 23.7% are male, with an average age of 38.3 years.
Which brands do Classical dressage fans like most?
Classical dressage fans show strongest brand affinity for Arabian horse (9.45×), Isabell Werth (17×), and Rembrandt (18.05×) over the country average.
Where do Classical dressage fans live in Germany?
Classical dressage fans in Germany are most concentrated in Nordrhein-Westfalen (reach 316,010), Bayern (reach 254,735), and Baden-Württemberg (reach 251,238). These three regions account for the largest share of the active audience.
What other brands do Classical dressage fans also like?
Beyond Classical dressage itself, the audience over-indexes on Isabell Werth (17×), Rembrandt (18.05×), Krämer Pferdesport (17.52×), and Rodeo (7.1×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Classical dressage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.