Rascasse Audience Intelligence

Classical dressage Audience in United States

A data profile of the people who buy, follow and care about Classical dressage in United States — modelled from more than twelve digital signal sources. Classical dressage has an estimated audience of 1,854,899 people in United States.

#180among Sport in United States#6584among Topic in United States#1352in Sports

The average Classical dressage fan in United States is 40.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Arabian horse, Kentucky Derby, Veterinary medicine, with strongest over-indexing on Arabian horse (21.61× the country average).

Demographically, the Classical dressage audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Community Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Classical dressage fan in United States is more female, around 40.0 years old, with strong Community Orientation tendencies and a notable affinity for Arabian horse.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Classical dressage profile in United States.

Audience size
1.9M
in United States
Gender
59.2%♀
40.8% male
Age
40.0
average years
Country rank
#15111
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Classical dressage fans

59.2% are female, 40.8% are male, average age 40.0.

Fig. 02

Gender split

59.2%
Female
40.8%
Male
Demographic split for Classical dressage audience in United States
MetricValue
Female59.2%
Male40.8%
Average age40.0
Estimated audience size1,854,899
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Classical dressage audience in United States
Age bracketShare%
16-1922%
20-2917%
30-3916%
40-4920%
50+25%
Fig. 04

Worldwide distribution

18.7%

of the worldwide Classical dressage audience comes from United States.

Worldwide audience distribution share by country for Classical dressage
CountryShare
Germany21.4%
United States18.7%
Japan6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Classical dressage audience in United States is strongest.

Fig. 05

Top regions by affinity

Classical dressage fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~5K1.48×
02Montana~7K1.32×
03North Dakota~5K1.30×
04New Hampshire~9K1.24×
05Maine~8K1.23×
06Rhode Island~7K1.19×
07Delaware~6K1.18×
08West Virginia~10K1.15×
09Idaho~10K1.09×
10Nebraska~10K1.09×
11New Mexico~10K1.08×
12Hawaii~9K1.08×
13Washington, District of Columbia~6K1.08×
14South Dakota~4K1.03×
15Mississippi~20K1.02×
16Arkansas~20K1.02×
17Iowa~20K1.00×
18Kansas~10K1.00×
19Alaska~4K1.00×
20Utah~20K0.99×
21Kentucky~20K0.98×
22Connecticut~20K0.98×
23Oklahoma~20K0.97×
24Oregon~20K0.96×
25Alabama~20K0.95×
26Louisiana~20K0.95×
27Nevada~20K0.95×
28South Carolina~30K0.94×
29Maryland~30K0.93×
30Wisconsin~30K0.93×
31Missouri~30K0.92×
32Minnesota~20K0.92×
33Tennessee~30K0.91×
34Indiana~30K0.91×
35Colorado~30K0.90×
36Arizona~30K0.89×
37Virginia~40K0.88×
38Washington~30K0.88×
39Massachusetts~30K0.88×
40Michigan~40K0.87×
41New Jersey~40K0.87×
42Georgia~50K0.86×
43North Carolina~50K0.86×
44Illinois~50K0.85×
45Ohio~50K0.85×
46Pennsylvania~50K0.84×
47Texas~100K0.78×
48New York~80K0.77×
49Florida~100K0.76×
50California~100K0.67×
Fig. 06

Affinity by region

Affinity by region — Classical dressage, United States
0.67×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Classical dressage audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Classical dressage audience
#·InterestCategoryAffinity×
01Festa do Peão de BoiadeiroSports395.35×
02Lapland (Sweden)Travel & Leisure82.82×
03Show Jumping World CupSports60.73×
04Comparison shopping websiteShopping41.45×
05Safeco InsuranceBusiness & Career34.17×
06Kentucky DerbySports21.92×
07Arabian horsePets & Animals21.61×
08BodrumTravel & Leisure16.05×
09Show jumpingSports14.05×
10International educationBusiness & Career13.55×
11Dog agilityPets & Animals8.28×
12Horse racingSports7.55×
13Boot BarnFashion & Accessoires7.46×
14Horseback ridingSports6.39×
15Veterinary medicineBusiness & Career6.00×
16KayakTravel & Leisure4.80×
17Diaper bagKids & Family4.28×
18Planet FitnessSports3.02×
19Nonprofit organizationPolitics & Society2.55×
20DogsPets & Animals2.26×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Classical dressage audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Classical dressage audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.56×
TraditionCONSERVATISM2.03×
Pet OwnershipJOY1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Classical dressage audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.71×
Urban LifestyleOPEN0.73×
Family OrientationCONSERVATISM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Classical dressage have in United States?

Classical dressage has an estimated audience of 1,854,899 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Classical dressage fans?

59.2% of Classical dressage fans are female, 40.8% are male, with an average age of 40.0 years.

03

Which brands do Classical dressage fans like most?

Classical dressage fans show strongest brand affinity for Arabian horse (21.61×), Kentucky Derby (21.92×), and Veterinary medicine (6×) over the country average.

04

Where do Classical dressage fans live in United States?

Classical dressage fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Classical dressage fans also like?

Beyond Classical dressage itself, the audience over-indexes on Kentucky Derby (21.92×), Veterinary medicine (6×), International education (13.55×), and Boot Barn (7.46×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Classical dressage audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Classical dressage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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