Horse racing Audience in United States

Horse racing logo

Horse racing has an estimated audience of 7,051,802 people in United States. 45.9% are female, 54.1% are male, average age 42.3. Top regions: California, Texas, Florida. Top brand affinities: Horse training, Horses, Horse breeding, Horse & Rider, Yahoo!ショッピング.

The average Horse racing fan in United States is 42.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Horse training, Horses, Horse breeding, with strongest over-indexing on Horse training (4.73× the country average). Demographically, the Horse racing audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Horse racing fans

Demographic split for Horse racing audience in United States
MetricValue
Female45.9%
Male54.1%
Average age42.3
Estimated audience size7,051,802

Audience persona

The typical Horse racing fan in United States is balanced, around 42.3 years old, with strong Patriotism tendencies and a notable affinity for Horse training.

Top regions in United States

Top regions ranked by reach for Horse racing in United States
RegionReachAffinity
California906,8461.17×
Texas639,1161.05×
Florida504,7731.06×
New York476,6301.21×
Pennsylvania254,4041.07×
Ohio234,9541.08×
Illinois214,4080.91×
Kentucky191,0972.16×
New Jersey181,5071.01×
Arizona174,0531.21×
North Carolina156,5590.74×
Michigan151,3550.82×
Virginia151,0010.88×
Georgia148,5210.68×
Indiana147,0891.14×
Louisiana145,4321.6×
Massachusetts129,5590.93×
Washington127,9650.9×
Maryland127,4331.05×
Missouri119,5041.05×
Tennessee110,2190.78×
Minnesota102,0421.01×
Oklahoma101,8641.3×
Arkansas93,7801.61×
Colorado93,0990.84×
Wisconsin86,2340.81×
South Carolina76,3970.72×
Connecticut73,0411.03×
Nevada68,6311.01×
Alabama63,5920.65×
Oregon62,5570.77×
New Mexico56,4671.6×
Iowa56,0190.96×
Kansas51,0430.92×
Nebraska47,7001.35×
Mississippi44,6720.77×
Utah43,3860.69×
West Virginia34,8361.06×
Idaho30,5980.87×
New Hampshire29,8261.07×
Maine22,7370.9×
Montana21,4211.09×
Delaware20,3741.05×
Rhode Island20,2230.9×
Hawaii17,7180.58×
Washington, District of Columbia16,8710.8×
South Dakota14,3230.88×
North Dakota14,1350.98×
Vermont11,1890.9×
Wyoming9,3630.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Horse racing audience
BrandAffinityCategory
Horse training4.73×Pets & Animals
Horses2.31×Pets & Animals
Horse breeding5.1×Pets & Animals
Horse & Rider5.4×Pets & Animals
Yahoo!ショッピング2.17×
American Quarter Horse5.42×Pets & Animals
Arabian horse7.23×Pets & Animals
Equine nutrition5.89×Pets & Animals
Pony4.88×Pets & Animals
Xabi Alonso10.38×Sports
Saddle6.35×Sports
Equine therapy5.77×Health
Rodeo2.63×Sports
Wild horse3.84×Pets & Animals
Livestock1.62×Pets & Animals
Horse tack6.51×Sports
AutoZone1.53×Cars & Mobility
Duck hunting2.63×Sports
Show jumping6.62×Sports
Ranch1.97×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Horse racing audience
TraitClusterScore
PatriotismCONSERVATISM1.25
IndividualismJOY1.22
DIY MentalityTHRILL1.19
Sports ActivityPOWER1.18
SustainabilityBALANCE1.14
Family OrientationCONSERVATISM1.13

Worldwide distribution

Worldwide audience distribution share by country for Horse racing
CountryShare
United States20.3%
Japan15.0%
United Kingdom7.9%

See Horse racing audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Horse racing have in United States?

Horse racing has an estimated audience of 7,051,802 people in United States, concentrated in California and Texas.

What is the gender split and age of Horse racing fans?

45.9% of Horse racing fans are female, 54.1% are male, with an average age of 42.3 years.

Which brands do Horse racing fans like most?

Horse racing fans show strongest brand affinity for Horse training (4.73×), Horses (2.31×), and Horse breeding (5.1×) over the country average.

Where do Horse racing fans live in United States?

Horse racing fans in United States are most concentrated in California (reach 906,846), Texas (reach 639,116), and Florida (reach 504,773). These three regions account for the largest share of the active audience.

What other brands do Horse racing fans also like?

Beyond Horse racing itself, the audience over-indexes on Horses (2.31×), Horse breeding (5.1×), Horse & Rider (5.4×), and Yahoo!ショッピング (2.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Horse racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.