Rascasse Audience Intelligence

Saddle Audience in United States

A data profile of the people who buy, follow and care about Saddle in United States — modelled from more than twelve digital signal sources. Saddle has an estimated audience of 4,330,230 people in United States.

#4122among Topic in United States#649in Sports

The average Saddle fan in United States is 40.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Arabian horse, Boot Barn, Planet Fitness, with strongest over-indexing on Arabian horse (15.92× the country average).

Demographically, the Saddle audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Saddle fan in United States is more female, around 40.3 years old, with strong Patriotism tendencies and a notable affinity for Arabian horse.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Saddle profile in United States.

Audience size
4.3M
in United States
Gender
55.4%♀
44.6% male
Age
40.3
average years
Country rank
#7526
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Saddle fans

55.4% are female, 44.6% are male, average age 40.3.

Fig. 02

Gender split

55.4%
Female
44.6%
Male
Demographic split for Saddle audience in United States
MetricValue
Female55.4%
Male44.6%
Average age40.3
Estimated audience size4,330,230
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Saddle audience in United States
Age bracketShare%
16-1920%
20-2917%
30-3917%
40-4921%
50+25%
Fig. 04

Worldwide distribution

22.4%

of the worldwide Saddle audience comes from United States.

Worldwide audience distribution share by country for Saddle
CountryShare
United States22.4%
Germany16.5%
Sweden5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Saddle audience in United States is strongest.

Fig. 05

Top regions by affinity

Saddle fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~30K3.52×
02Wyoming~10K1.52×
03Montana~20K1.40×
04Arkansas~40K1.25×
05Oklahoma~60K1.24×
06Idaho~30K1.23×
07Louisiana~70K1.22×
08South Dakota~10K1.22×
09New Mexico~30K1.16×
10Mississippi~40K1.15×
11Utah~40K1.14×
12North Dakota~10K1.11×
13Texas~400K1.08×
14Kentucky~60K1.07×
15West Virginia~20K1.04×
16Kansas~30K1.01×
17Colorado~70K1.00×
18Nebraska~20K1.00×
19Connecticut~40K0.98×
20Iowa~30K0.97×
21Alabama~60K0.96×
22Oregon~50K0.96×
23Nevada~40K0.96×
24Arizona~80K0.94×
25Missouri~70K0.94×
26Tennessee~80K0.93×
27Washington~80K0.92×
28New York~200K0.89×
29Virginia~90K0.88×
30California~400K0.87×
31Hawaii~20K0.87×
32Georgia~100K0.85×
33Washington, District of Columbia~10K0.84×
34Indiana~70K0.83×
35Wisconsin~50K0.82×
36New Jersey~90K0.81×
37Minnesota~50K0.81×
38Maine~10K0.80×
39Florida~200K0.78×
40Illinois~100K0.78×
41North Carolina~100K0.77×
42South Carolina~50K0.77×
43New Hampshire~10K0.75×
44Pennsylvania~100K0.74×
45Michigan~80K0.74×
46Ohio~100K0.72×
47Rhode Island~10K0.71×
48Delaware~9K0.71×
49Maryland~50K0.70×
50Massachusetts~60K0.69×
Fig. 06

Affinity by region

Affinity by region — Saddle, United States
0.69×1.00×3.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Saddle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Saddle audience
#·InterestCategoryAffinity×
01Safeco InsuranceBusiness & Career19.99×
02Arabian horsePets & Animals15.92×
03Show jumpingSports8.90×
04Boot BarnFashion & Accessoires8.31×
05Horse showPets & Animals7.85×
06AriatFashion & Accessoires6.59×
07Horse racingSports6.35×
08Wrangler (jeans)Fashion & Accessoires6.35×
09MongoliaTravel & Leisure4.70×
10Diaper bagKids & Family3.64×
11KayakTravel & Leisure3.50×
12San Antonio SpursSports3.25×
13Veterinary medicineBusiness & Career3.03×
14RodeoSports2.84×
15Planet FitnessSports2.51×
16Hardware storeHome & Garden2.38×
17LivestockPets & Animals2.01×
18Nonprofit organizationPolitics & Society1.84×
19Hobby LobbyHome & Garden1.55×
20CampingTravel & Leisure1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Saddle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Saddle audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.11×
Need for SecurityCONSERVATISM1.43×
DIY MentalityTHRILL1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Saddle audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.73×
Early Adopter MentalityPOWER0.78×
MindfulnessBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Saddle have in United States?

Saddle has an estimated audience of 4,330,230 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Saddle fans?

55.4% of Saddle fans are female, 44.6% are male, with an average age of 40.3 years.

03

Which brands do Saddle fans like most?

Saddle fans show strongest brand affinity for Arabian horse (15.92×), Boot Barn (8.31×), and Planet Fitness (2.51×) over the country average.

04

Where do Saddle fans live in United States?

Saddle fans in United States are most concentrated in California (reach ~400K), Texas (reach ~400K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Saddle fans also like?

Beyond Saddle itself, the audience over-indexes on Boot Barn (8.31×), Planet Fitness (2.51×), Veterinary medicine (3.03×), and Diaper bag (3.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Saddle audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Saddle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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