Saddle Audience in United States

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Saddle has an estimated audience of 4,330,230 people in United States. 55.4% are female, 44.6% are male, average age 40.3. Top regions: California, Texas, Florida. Top brand affinities: Tech News, JDSU, Home equity, Nebraska Cornhuskers football, Urban Outfitters.

The average Saddle fan in United States is 40.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Tech News, JDSU, Home equity, with strongest over-indexing on Tech News (20× the country average). Demographically, the Saddle audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Saddle fans

Demographic split for Saddle audience in United States
MetricValue
Female55.4%
Male44.6%
Average age40.3
Estimated audience size4,330,230

Audience persona

The typical Saddle fan in United States is more female, around 40.3 years old, with strong Patriotism tendencies and a notable affinity for Tech News.

Top regions in United States

Top regions ranked by reach for Saddle in United States
RegionReachAffinity
California428,6370.9×
Texas424,9901.14×
Florida243,4280.83×
New York232,5430.96×
Georgia116,4140.87×
Illinois114,0000.79×
Pennsylvania101,9150.7×
North Carolina99,6410.76×
Ohio95,4200.72×
New Jersey91,0930.83×
Virginia89,6000.85×
Tennessee85,1220.98×
Arizona84,6210.96×
Washington83,1920.96×
Michigan82,7990.73×
Colorado76,3171.12×
Louisiana70,1651.26×
Indiana64,6560.82×
Missouri63,6150.91×
Massachusetts60,8530.71×
Oklahoma60,8351.27×
Kentucky59,0041.09×
Alabama58,7910.97×
Maryland54,1680.73×
Wisconsin50,3910.77×
Minnesota49,6660.8×
South Carolina48,9100.75×
Oregon48,4450.98×
Arkansas44,9041.26×
Utah44,7271.15×
Mississippi42,1031.18×
Connecticut40,8790.94×
Nevada39,6290.95×
Iowa35,7751×
Kansas35,0231.03×
Alaska33,4803.61×
New Mexico26,4061.22×
Idaho25,6611.18×
Nebraska21,9701.01×
West Virginia21,0031.04×
Montana17,9481.49×
Hawaii14,8390.8×
Washington, District of Columbia12,1920.94×
South Dakota11,4911.15×
New Hampshire10,7970.63×
Maine10,7890.7×
Wyoming10,1491.58×
North Dakota10,1011.14×
Rhode Island7,6900.56×
Delaware6,6220.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Saddle audience
BrandAffinityCategory
Tech News20×Technology & Electronics
JDSU2.98×Business & Career
Home equity1.67×Home & Garden
Nebraska Cornhuskers football3×Sports
Urban Outfitters1.53×Shopping
Staycation2.43×Home & Garden
UK garage3.72×Music & Radio
Home staging3.31×Home & Garden
Jesse Plemons2.01×Movies & TV
Scunthorpe18.64×Travel & Leisure
Joshua Jackson2.27×Movies & TV
Jaws2.75×Movies & TV
Brooklyn College6.04×Business & Career
Charlamagne Tha God4.53×Movies & TV
MK1.96×Music & Radio
Queens College, City University of New York2.86×Business & Career
Vicky Kaushal5.29×Movies & TV
Nipsey Hussle2.08×Music & Radio
Glossier1.84×Beauty & Wellness
Diane Sawyer3.07×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Saddle audience
TraitClusterScore
PatriotismCONSERVATISM1.47
Need for SecurityCONSERVATISM1.14
CreativityOPEN1.13
DIY MentalityTHRILL1.1
Pet OwnershipJOY1.07
TraditionCONSERVATISM0.99

Worldwide distribution

Worldwide audience distribution share by country for Saddle
CountryShare
United States22.4%
Germany16.5%
Sweden5.6%

See Saddle audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Saddle have in United States?

Saddle has an estimated audience of 4,330,230 people in United States, concentrated in California and Texas.

What is the gender split and age of Saddle fans?

55.4% of Saddle fans are female, 44.6% are male, with an average age of 40.3 years.

Which brands do Saddle fans like most?

Saddle fans show strongest brand affinity for Tech News (20×), JDSU (2.98×), and Home equity (1.67×) over the country average.

Where do Saddle fans live in United States?

Saddle fans in United States are most concentrated in California (reach 428,637), Texas (reach 424,990), and Florida (reach 243,428). These three regions account for the largest share of the active audience.

What other brands do Saddle fans also like?

Beyond Saddle itself, the audience over-indexes on JDSU (2.98×), Home equity (1.67×), Nebraska Cornhuskers football (3×), and Urban Outfitters (1.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Saddle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.