Ariat Audience in United States
Ariat has an estimated audience of 4,754,961 people in United States. 46.8% are female, 53.2% are male, average age 38.5. Top regions: Texas, California, Florida. Top brand affinities: Café racer, Boot Barn, Justin Boots, Western riding, Rodeo.
The average Ariat fan in United States is 38.5 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Café racer, Boot Barn, Justin Boots, with strongest over-indexing on Café racer (34.3× the country average). Demographically, the Ariat audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Extroversion, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Demographics of Ariat fans
| Metric | Value |
|---|---|
| Female | 46.8% |
| Male | 53.2% |
| Average age | 38.5 |
| Estimated audience size | 4,754,961 |
Audience persona
The typical Ariat fan in United States is balanced, around 38.5 years old, with strong Extroversion tendencies and a notable affinity for Café racer.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 659,360 | 1.61× |
| California | 554,068 | 1.06× |
| Florida | 187,300 | 0.58× |
| Illinois | 151,410 | 0.96× |
| North Carolina | 149,460 | 1.04× |
| Tennessee | 135,038 | 1.42× |
| Georgia | 133,964 | 0.91× |
| Ohio | 116,952 | 0.8× |
| Arizona | 116,060 | 1.2× |
| Pennsylvania | 113,133 | 0.71× |
| New York | 102,709 | 0.39× |
| Michigan | 100,345 | 0.81× |
| Kentucky | 98,572 | 1.65× |
| Virginia | 87,801 | 0.76× |
| Washington | 85,929 | 0.9× |
| Indiana | 81,996 | 0.94× |
| Colorado | 81,062 | 1.08× |
| Missouri | 79,411 | 1.04× |
| Wisconsin | 79,172 | 1.11× |
| Alabama | 73,739 | 1.11× |
| Oregon | 69,910 | 1.28× |
| South Carolina | 69,598 | 0.97× |
| Oklahoma | 60,673 | 1.15× |
| Minnesota | 59,352 | 0.87× |
| Utah | 57,500 | 1.35× |
| Louisiana | 56,186 | 0.92× |
| Iowa | 52,065 | 1.33× |
| Mississippi | 51,902 | 1.32× |
| Arkansas | 48,132 | 1.23× |
| Kansas | 48,041 | 1.28× |
| Nevada | 46,938 | 1.02× |
| New Mexico | 46,776 | 1.96× |
| Maryland | 39,880 | 0.49× |
| New Jersey | 38,814 | 0.32× |
| West Virginia | 35,562 | 1.61× |
| Idaho | 33,129 | 1.39× |
| Nebraska | 30,842 | 1.29× |
| Massachusetts | 30,575 | 0.33× |
| Connecticut | 19,878 | 0.42× |
| Montana | 18,875 | 1.43× |
| South Dakota | 13,923 | 1.27× |
| Hawaii | 13,336 | 0.65× |
| North Dakota | 12,574 | 1.29× |
| Wyoming | 11,279 | 1.6× |
| Maine | 11,087 | 0.65× |
| New Hampshire | 10,908 | 0.58× |
| Alaska | 10,506 | 1.03× |
| Vermont | 6,688 | 0.8× |
| Delaware | 5,782 | 0.44× |
| Rhode Island | 4,886 | 0.32× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Café racer | 34.3× | Cars & Mobility |
| Boot Barn | 11.98× | Fashion & Accessoires |
| Justin Boots | 22.05× | Fashion & Accessoires |
| Western riding | 7.87× | Sports |
| Rodeo | 4.2× | Sports |
| American frontier | 8.46× | Politics & Society |
| Team roping | 8.48× | Sports |
| Calf roping | 8.77× | Sports |
| Houston Livestock Show and Rodeo | 9.54× | Home & Garden |
| Ranch | 3.32× | Travel & Leisure |
| Bull riding | 8.32× | Sports |
| Tony Lama Boots | 19.01× | Fashion & Accessoires |
| Stetson | 18.92× | Fashion & Accessoires |
| Jaripeo | 13.22× | Sports |
| AutoZone | 2.15× | Cars & Mobility |
| Natural horsemanship | 8.38× | Sports |
| Professional Rodeo Cowboys Association | 7.92× | Sports |
| Livestock | 2.09× | Pets & Animals |
| San Antonio Stock Show & Rodeo | 14.62× | |
| Country | 2.12× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.27 |
| DIY Mentality | THRILL | 1.22 |
| Need for Security | CONSERVATISM | 1.08 |
| Creativity | OPEN | 1.07 |
| Social Media Usage | JOY | 1.04 |
| Price Sensitivity | PREMIUM | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 66.5% |
| Australia | 4.6% |
| Mexico | 4.5% |
See Ariat audiences in other countries
More Fashion & Accessoires audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
Frequently asked questions
How many fans does Ariat have in United States?
Ariat has an estimated audience of 4,754,961 people in United States, concentrated in Texas and California.
What is the gender split and age of Ariat fans?
46.8% of Ariat fans are female, 53.2% are male, with an average age of 38.5 years.
Which brands do Ariat fans like most?
Ariat fans show strongest brand affinity for Café racer (34.3×), Boot Barn (11.98×), and Justin Boots (22.05×) over the country average.
Where do Ariat fans live in United States?
Ariat fans in United States are most concentrated in Texas (reach 659,360), California (reach 554,068), and Florida (reach 187,300). These three regions account for the largest share of the active audience.
What other brands do Ariat fans also like?
Beyond Ariat itself, the audience over-indexes on Boot Barn (11.98×), Justin Boots (22.05×), Western riding (7.87×), and Rodeo (4.2×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Ariat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.