American frontier Audience in United States
American frontier has an estimated audience of 5,600,968 people in United States. 44.3% are female, 55.7% are male, average age 44.9. Top brand affinities: Israel, Product design, Urban Outfitters, Pro-Ject, Jeep Wagoneer.
Top brand affinities include Israel, Product design, Urban Outfitters, with strongest over-indexing on Israel (4.42× the country average). Demographically, the American frontier audience skews more male with an average age of 44.9, and over-indexes on personality traits such as Patriotism, Tradition.
Category: Politics & Society · Type: Topic
Demographics of American frontier fans
| Metric | Value |
|---|---|
| Female | 44.3% |
| Male | 55.7% |
| Average age | 44.9 |
| Estimated audience size | 5,600,968 |
Audience persona
The typical American frontier fan in United States is more male, around 44.9 years old, with strong Patriotism tendencies and a notable affinity for Israel.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 4.42× | Travel & Leisure |
| Product design | 2.69× | Business & Career |
| Urban Outfitters | 2.19× | Shopping |
| Pro-Ject | 3.63× | Music & Radio |
| Jeep Wagoneer | 4.82× | Cars & Mobility |
| Jingoism | 1.55× | Politics & Society |
| Tech News | 6.29× | Technology & Electronics |
| Nebraska | 1.62× | Travel & Leisure |
| Nebraska Cornhuskers football | 2.11× | Sports |
| Home staging | 2.5× | Home & Garden |
| Jesse Plemons | 1.58× | Movies & TV |
| Glossier | 2.43× | Beauty & Wellness |
| Urban horticulture | 1.51× | Home & Garden |
| Strategic human resource planning | 3.49× | Business & Career |
| Sailor | 1.71× | Travel & Leisure |
| Keith Stanfield | 2.2× | Movies & TV |
| Kodiak, Alaska | 2.8× | Travel & Leisure |
| Charlamagne Tha God | 3.17× | Movies & TV |
| Infiniti QX56 | 5.8× | Cars & Mobility |
| JamBase | 3.72× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.98 |
| Tradition | CONSERVATISM | 1.5 |
| DIY Mentality | THRILL | 1.28 |
| Extroversion | THRILL | 1.24 |
| Community Orientation | OPEN | 1.23 |
| Need for Security | CONSERVATISM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 61.0% |
| United Kingdom | 4.7% |
| India | 4.0% |
See American frontier audiences in other countries
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for American frontier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.