Rascasse Audience Intelligence

American frontier Audience in United States

A data profile of the people who buy, follow and care about American frontier in United States — modelled from more than twelve digital signal sources. American frontier has an estimated audience of 5,600,968 people in United States.

#3512among Topic in United States#383in Politics & Society

The average American frontier fan in United States is 44.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Ariat, Wells Fargo, Pinterest, with strongest over-indexing on Ariat (8.46× the country average).

Demographically, the American frontier audience skews more male with an average age of 44.9, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical American frontier fan in United States is more male, around 44.9 years old, with strong Patriotism tendencies and a notable affinity for Ariat.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the American frontier profile in United States.

Audience size
5.6M
in United States
Gender
44.3%♀
55.7% male
Age
44.9
average years
Country rank
#6052
Topic in United States
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of American frontier fans

44.3% are female, 55.7% are male, average age 44.9.

Fig. 02

Gender split

44.3%
Female
55.7%
Male
Demographic split for American frontier audience in United States
MetricValue
Female44.3%
Male55.7%
Average age44.9
Estimated audience size5,600,968
Fig. 03

Age distribution

Ø 44.9
average years
Age distribution of the American frontier audience in United States
Age bracketShare%
16-1911%
20-2913%
30-3917%
40-4923%
50+36%
Fig. 04

Worldwide distribution

61.0%

of the worldwide American frontier audience comes from United States.

Worldwide audience distribution share by country for American frontier
CountryShare
United States61.0%
United Kingdom4.7%
India4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the American frontier audience in United States is strongest.

Fig. 05

Top regions by affinity

American frontier fans by region: top regions in United States
#RegionReachAffinity×
01California~700K1.17×
02Texas~600K1.16×
03Hawaii~30K1.15×
04Louisiana~80K1.10×
05Vermont~10K1.08×
06North Carolina~200K1.04×
07Connecticut~60K1.04×
08Alaska~10K1.04×
09Tennessee~100K1.03×
10South Dakota~10K1.03×
11North Dakota~10K1.03×
12Utah~50K1.02×
13Kentucky~70K1.01×
14New Mexico~30K1.01×
15Montana~20K1.01×
16Nebraska~30K1.00×
17West Virginia~30K1.00×
18Missouri~90K0.99×
19Oregon~60K0.99×
20Oklahoma~60K0.99×
21Rhode Island~20K0.99×
22New Jersey~100K0.98×
23Indiana~100K0.98×
24Nevada~50K0.98×
25Arkansas~50K0.98×
26Kansas~40K0.98×
27New Hampshire~20K0.98×
28Maine~20K0.98×
29Delaware~20K0.98×
30Pennsylvania~200K0.97×
31Arizona~100K0.97×
32Washington~100K0.97×
33Massachusetts~100K0.97×
34Mississippi~40K0.97×
35Idaho~30K0.97×
36Washington, District of Columbia~20K0.97×
37New York~300K0.96×
38South Carolina~80K0.96×
39Alabama~70K0.96×
40Iowa~40K0.96×
41Ohio~200K0.95×
42Virginia~100K0.95×
43Colorado~80K0.95×
44Georgia~200K0.94×
45Maryland~90K0.94×
46Minnesota~80K0.94×
47Illinois~200K0.93×
48Wisconsin~80K0.92×
49Michigan~100K0.88×
50Florida~300K0.83×
Fig. 06

Affinity by region

Affinity by region — American frontier, United States
0.83×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the American frontier audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for American frontier audience
#·InterestCategoryAffinity×
01StetsonFashion & Accessoires14.43×
02AriatFashion & Accessoires8.46×
03Willie NelsonMusic & Radio4.99×
04MongoliaTravel & Leisure4.30×
05Sam ElliottMovies & TV4.00×
06Weather forecastingHome & Garden3.62×
07Robert RedfordMovies & TV3.04×
08Chuck NorrisMovies & TV2.77×
09Renewable energyBusiness & Career2.76×
10RodeoSports2.74×
11Rail transportTravel & Leisure2.72×
12Tractor Supply CompanyShopping2.66×
13FedExBusiness & Career2.53×
14Solar energyHome & Garden2.40×
15Hardware storeHome & Garden2.30×
16Wells FargoBusiness & Career2.13×
17NostalgiaHome & Garden2.09×
18Mortgage loansBusiness & Career1.81×
19PinterestInternet & Social Media1.61×
20Country musicMusic & Radio1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the American frontier audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by American frontier audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.62×
TraditionCONSERVATISM1.55×
Convenience OrientationPREMIUM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by American frontier audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.81×
Design AffinityPREMIUM0.82×
MindfulnessBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does American frontier have in United States?

American frontier has an estimated audience of 5,600,968 people in United States, concentrated in California and Texas.

02

What is the gender split and age of American frontier fans?

44.3% of American frontier fans are female, 55.7% are male, with an average age of 44.9 years.

03

Which brands do American frontier fans like most?

American frontier fans show strongest brand affinity for Ariat (8.46×), Wells Fargo (2.13×), and Pinterest (1.61×) over the country average.

04

Where do American frontier fans live in United States?

American frontier fans in United States are most concentrated in California (reach ~700K), Texas (reach ~600K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do American frontier fans also like?

Beyond American frontier itself, the audience over-indexes on Wells Fargo (2.13×), Pinterest (1.61×), Weather forecasting (3.62×), and FedEx (2.53×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for American frontier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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