Rascasse Audience Intelligence

Willie Nelson Audience in United States

A data profile of the people who buy, follow and care about Willie Nelson in United States — modelled from more than twelve digital signal sources. Willie Nelson has an estimated audience of 8,410,449 people in United States.

#5among Country music in United States#279among Person in United States#309in Music & Radio

The average Willie Nelson fan in United States is 46.1 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Dolly Parton, American folk music, Johnny Cash, with strongest over-indexing on Dolly Parton (7.97× the country average).

Demographically, the Willie Nelson audience skews balanced with an average age of 46.1, and over-indexes on personality traits such as Tradition, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Willie Nelson fan in United States is balanced, around 46.1 years old, with strong Tradition tendencies and a notable affinity for Dolly Parton.

Category: Music & Radio · Type: Person · Subtype: Country music

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Willie Nelson profile in United States.

Audience size
8.4M
in United States
Gender
50.0%♀
50.0% male
Age
46.1
average years
Country rank
#4219
Person in United States
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Willie Nelson fans

50.0% are female, 50.0% are male, average age 46.1.

Fig. 02

Gender split

50.0%
Female
50.0%
Male
Demographic split for Willie Nelson audience in United States
MetricValue
Female50.0%
Male50.0%
Average age46.1
Estimated audience size8,410,449
Fig. 03

Age distribution

Ø 46.1
average years
Age distribution of the Willie Nelson audience in United States
Age bracketShare%
16-1910%
20-2911%
30-3916%
40-4923%
50+40%
Fig. 04

Worldwide distribution

63.1%

of the worldwide Willie Nelson audience comes from United States.

Worldwide audience distribution share by country for Willie Nelson
CountryShare
United States63.1%
Canada5.4%
United Kingdom5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Willie Nelson audience in United States is strongest.

Fig. 05

Top regions by affinity

Willie Nelson fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~200K1.54×
02Arkansas~100K1.51×
03West Virginia~70K1.51×
04Tennessee~300K1.40×
05Kentucky~200K1.40×
06Montana~40K1.40×
07Missouri~200K1.31×
08Alabama~200K1.29×
09Maine~40K1.29×
10Iowa~100K1.25×
11Wyoming~20K1.25×
12Mississippi~90K1.23×
13Idaho~60K1.19×
14Wisconsin~200K1.18×
15South Dakota~30K1.17×
16North Dakota~20K1.16×
17Kansas~80K1.14×
18Minnesota~100K1.13×
19New Mexico~50K1.12×
20Indiana~200K1.11×
21Texas~900K1.10×
22North Carolina~300K1.06×
23Nebraska~50K1.06×
24Louisiana~100K1.05×
25Ohio~300K1.02×
26Oregon~100K1.01×
27New Hampshire~40K1.01×
28South Carolina~100K1.00×
29Vermont~20K1.00×
30Alaska~20K0.97×
31Michigan~200K0.95×
32Arizona~200K0.92×
33Colorado~100K0.90×
34Washington~200K0.89×
35Pennsylvania~300K0.87×
36Georgia~200K0.87×
37Utah~70K0.81×
38Virginia~200K0.78×
39Illinois~200K0.77×
40Florida~500K0.75×
41Nevada~60K0.70×
42Rhode Island~20K0.68×
43Massachusetts~100K0.66×
44Connecticut~60K0.66×
45Delaware~20K0.66×
46New York~300K0.61×
47Maryland~100K0.61×
48California~600K0.57×
49New Jersey~100K0.55×
50Hawaii~20K0.55×
Fig. 06

Affinity by region

Affinity by region — Willie Nelson, United States
0.55×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Willie Nelson audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Willie Nelson audience
#·InterestCategoryAffinity×
01Dianne WiestMovies & TV19.59×
02Aidan GillenMovies & TV18.25×
03MacGyverMovies & TV15.38×
04Kris KristoffersonMusic & Radio14.40×
05Dwight YoakamMusic & Radio13.86×
06Kenny RogersMusic & Radio13.43×
07Waylon JenningsMusic & Radio13.16×
08Johnny CashMusic & Radio12.29×
09Alan JacksonMusic & Radio11.61×
10NCIS (franchise)Movies & TV10.74×
11Chicago Fire (TV series)Movies & TV9.25×
12Toby KeithMusic & Radio9.03×
13Dolly PartonMusic & Radio7.97×
14Animal Kingdom (TV series)Movies & TV7.82×
15Texas country musicMusic & Radio5.74×
16Alternative countryMusic & Radio5.74×
17Ella LangleyMusic & Radio5.20×
18GreyhoundsMusic & Radio4.83×
19American folk musicMusic & Radio4.67×
20Southern rockMusic & Radio3.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Willie Nelson audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Willie Nelson audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.63×
SpiritualityBALANCE1.40×
Community OrientationOPEN1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Willie Nelson audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.79×
Quality AwarenessPREMIUM0.81×
Healthy LifestyleBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Willie Nelson have in United States?

Willie Nelson has an estimated audience of 8,410,449 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Willie Nelson fans?

50.0% of Willie Nelson fans are female, 50.0% are male, with an average age of 46.1 years.

03

Which brands do Willie Nelson fans like most?

Willie Nelson fans show strongest brand affinity for Dolly Parton (7.97×), American folk music (4.67×), and Johnny Cash (12.29×) over the country average.

04

Where do Willie Nelson fans live in United States?

Willie Nelson fans in United States are most concentrated in Texas (reach ~900K), California (reach ~600K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Willie Nelson fans also like?

Beyond Willie Nelson itself, the audience over-indexes on American folk music (4.67×), Johnny Cash (12.29×), Alan Jackson (11.61×), and Ella Langley (5.2×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Willie Nelson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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