Texas country music Audience in United States

Texas country music logo

Texas country music has an estimated audience of 14,834,970 people in United States. 54.7% are female, 45.3% are male, average age 44.0. Top regions: Texas, California, Florida. Top brand affinities: Whataburger, Urban Outfitters, Israel, Tech News, Nebraska Cornhuskers football.

The average Texas country music fan in United States is 44.0 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Whataburger, Urban Outfitters, Israel, with strongest over-indexing on Whataburger (2× the country average). Demographically, the Texas country music audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Texas country music fans

Demographic split for Texas country music audience in United States
MetricValue
Female54.7%
Male45.3%
Average age44.0
Estimated audience size14,834,970

Audience persona

The typical Texas country music fan in United States is balanced, around 44.0 years old, with strong Risk Appetite tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for Texas country music in United States
RegionReachAffinity
Texas4,767,0413.74×
California448,1570.27×
Florida291,0200.29×
Tennessee226,9540.76×
New York178,5550.22×
Louisiana167,6760.88×
Illinois162,3180.33×
North Carolina154,8680.35×
Georgia153,6120.34×
Oklahoma137,9730.84×
Arizona133,7090.44×
Colorado125,4920.54×
New Mexico124,9571.68×
Alabama123,2210.59×
Mississippi119,1070.97×
Arkansas114,6300.94×
Ohio112,1740.25×
Missouri109,9770.46×
Washington107,8660.36×
West Virginia106,5221.54×
Indiana105,9870.39×
Virginia102,2640.28×
Kentucky101,8400.55×
Pennsylvania99,8410.2×
Kansas98,3900.84×
Alaska98,1243.09×
Michigan97,7100.25×
South Carolina93,2400.42×
Idaho90,8011.22×
Hawaii86,7401.36×
Iowa86,2210.71×
Montana85,5382.08×
South Dakota84,4292.46×
Utah83,6300.63×
Wisconsin83,3050.37×
North Dakota82,2062.7×
New Hampshire81,0181.39×
Minnesota80,6320.38×
Wyoming79,5423.62×
Nebraska79,3351.07×
Connecticut79,2140.53×
Nevada78,6650.55×
Rhode Island78,2331.66×
Maine78,1861.47×
Oregon77,6610.46×
Vermont76,9472.95×
Maryland76,3130.3×
New Jersey76,1290.2×
Massachusetts73,6660.25×
Delaware70,0601.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Texas country music audience
BrandAffinityCategory
Whataburger2×Food & Beverages
Urban Outfitters1.69×Shopping
Israel1.86×Travel & Leisure
Tech News7.78×Technology & Electronics
Nebraska Cornhuskers football2.56×Sports
Jesse Plemons2.34×Movies & TV
Nebraska1.81×Travel & Leisure
Bank account1.58×Business & Career
Charlamagne Tha God5.02×Movies & TV
KiwiCo3.61×Kids & Family
Glossier2.56×Beauty & Wellness
Jaws2.54×Movies & TV
Urban horticulture1.62×Home & Garden
REC TEC Grills8.12×Sports
Nipsey Hussle2.48×Music & Radio
Home staging2.15×Home & Garden
Isla Holbox9.82×Travel & Leisure
Cleveland Clinic2.14×Health
UK garage1.97×Music & Radio
edureka13.07×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Texas country music audience
TraitClusterScore
Risk AppetiteTHRILL2.21
PatriotismCONSERVATISM1.69
ExtroversionTHRILL1.42
Luxury OrientationPREMIUM1.38
TraditionCONSERVATISM1.37
IndividualismJOY1.29

Worldwide distribution

Worldwide audience distribution share by country for Texas country music
CountryShare
United States75.9%
Canada5.6%
United Kingdom3.5%

See Texas country music audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Texas country music have in United States?

Texas country music has an estimated audience of 14,834,970 people in United States, concentrated in Texas and California.

What is the gender split and age of Texas country music fans?

54.7% of Texas country music fans are female, 45.3% are male, with an average age of 44.0 years.

Which brands do Texas country music fans like most?

Texas country music fans show strongest brand affinity for Whataburger (2×), Urban Outfitters (1.69×), and Israel (1.86×) over the country average.

Where do Texas country music fans live in United States?

Texas country music fans in United States are most concentrated in Texas (reach 4,767,041), California (reach 448,157), and Florida (reach 291,020). These three regions account for the largest share of the active audience.

What other brands do Texas country music fans also like?

Beyond Texas country music itself, the audience over-indexes on Urban Outfitters (1.69×), Israel (1.86×), Tech News (7.78×), and Nebraska Cornhuskers football (2.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Texas country music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.