Rockabilly Audience in United States

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Rockabilly has an estimated audience of 14,739,270 people in United States. 55.4% are female, 44.6% are male, average age 44.3. Top regions: California, Texas, Colorado. Top brand affinities: Western swing, Roots rock, Old-time music, American folk music, Southern rock.

The average Rockabilly fan in United States is 44.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Colorado. Top brand affinities include Western swing, Roots rock, Old-time music, with strongest over-indexing on Western swing (17.55× the country average). Demographically, the Rockabilly audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic · Subtype: Musical genre

Demographics of Rockabilly fans

Demographic split for Rockabilly audience in United States
MetricValue
Female55.4%
Male44.6%
Average age44.3
Estimated audience size14,739,270

Audience persona

The typical Rockabilly fan in United States is more female, around 44.3 years old, with strong Patriotism tendencies and a notable affinity for Western swing.

Top regions in United States

Top regions ranked by reach for Rockabilly in United States
RegionReachAffinity
California2,690,0941.66×
Texas1,255,1450.99×
Colorado819,8593.53×
Florida807,3420.81×
New York720,5000.87×
Arizona535,9401.78×
Tennessee451,5831.53×
Illinois433,2960.88×
Pennsylvania415,4110.84×
Ohio404,0760.89×
Washington385,2841.3×
North Carolina380,6310.86×
Georgia351,7180.77×
Michigan311,6650.81×
Virginia301,3240.84×
Nevada283,0401.99×
Oregon247,6541.47×
New Jersey242,7670.65×
Indiana232,1680.86×
Massachusetts231,1990.8×
Missouri224,8470.95×
Wisconsin223,6331.01×
Kentucky185,4951×
Minnesota184,3730.87×
South Carolina183,9390.83×
Maryland177,9190.7×
Oklahoma165,2841.01×
Alabama160,2150.78×
Utah148,3971.12×
Louisiana135,3200.71×
Arkansas119,7890.99×
Kansas118,5981.02×
Connecticut105,2160.71×
Iowa103,4090.85×
New Mexico98,1911.33×
Idaho90,0731.22×
Mississippi77,4330.64×
West Virginia60,6180.88×
Nebraska60,0240.81×
New Hampshire49,0380.84×
Maine47,3240.9×
Hawaii43,7510.69×
Montana40,2690.98×
Rhode Island35,5140.76×
Washington, District of Columbia32,6030.74×
Alaska28,0460.89×
South Dakota24,1320.71×
Delaware21,9880.54×
North Dakota21,6540.72×
Vermont20,7000.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rockabilly audience
BrandAffinityCategory
Western swing17.55×Music & Radio
Roots rock19.8×Music & Radio
Old-time music19.08×Music & Radio
American folk music10.13×Music & Radio
Southern rock9.85×Music & Radio
Tejano music12.94×Music & Radio
Alternative country11.73×Music & Radio
Southern soul11.56×Music & Radio
Música sertaneja12.33×Music & Radio
Blues music3.51×Music & Radio
Rock music2.62×Music & Radio
Red Dirt (music)17.25×Music & Radio
Psychobilly22.03×Music & Radio
Texas country music5.86×Music & Radio
Khan14.2×Music & Radio
Caravan12.36×Music & Radio
Popular music2.25×Music & Radio
Rock and roll2.53×Music & Radio
Disturbia Clothing36.19×Fashion & Accessoires
The Mummies11.77×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rockabilly audience
TraitClusterScore
PatriotismCONSERVATISM1.72
ExtroversionTHRILL1.36
DIY MentalityTHRILL1.28
TraditionCONSERVATISM1.24
SustainabilityBALANCE1.23
SpiritualityBALANCE1.16

Worldwide distribution

Worldwide audience distribution share by country for Rockabilly
CountryShare
United States56.9%
United Kingdom5.4%
Canada4.8%

See Rockabilly audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Rockabilly have in United States?

Rockabilly has an estimated audience of 14,739,270 people in United States, concentrated in California and Texas.

What is the gender split and age of Rockabilly fans?

55.4% of Rockabilly fans are female, 44.6% are male, with an average age of 44.3 years.

Which brands do Rockabilly fans like most?

Rockabilly fans show strongest brand affinity for Western swing (17.55×), Roots rock (19.8×), and Old-time music (19.08×) over the country average.

Where do Rockabilly fans live in United States?

Rockabilly fans in United States are most concentrated in California (reach 2,690,094), Texas (reach 1,255,145), and Colorado (reach 819,859). These three regions account for the largest share of the active audience.

What other brands do Rockabilly fans also like?

Beyond Rockabilly itself, the audience over-indexes on Roots rock (19.8×), Old-time music (19.08×), American folk music (10.13×), and Southern rock (9.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rockabilly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.