Rascasse Audience Intelligence

Rockabilly Audience in United States

A data profile of the people who buy, follow and care about Rockabilly in United States — modelled from more than twelve digital signal sources. Rockabilly has an estimated audience of 14,739,270 people in United States.

#1609among Topic in United States#113in Fashion & Accessoires

The average Rockabilly fan in United States is 44.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Colorado.

Top brand affinities include Western swing, Roots rock, Old-time music, with strongest over-indexing on Western swing (17.55× the country average).

Demographically, the Rockabilly audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rockabilly fan in United States is more female, around 44.3 years old, with strong Patriotism tendencies and a notable affinity for Western swing.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rockabilly profile in United States.

Audience size
14.7M
in United States
Gender
55.4%♀
44.6% male
Age
44.3
average years
Country rank
#2373
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rockabilly fans

55.4% are female, 44.6% are male, average age 44.3.

Fig. 02

Gender split

55.4%
Female
44.6%
Male
Demographic split for Rockabilly audience in United States
MetricValue
Female55.4%
Male44.6%
Average age44.3
Estimated audience size14,739,270
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the Rockabilly audience in United States
Age bracketShare%
16-1913%
20-2914%
30-3915%
40-4922%
50+36%
Fig. 04

Worldwide distribution

56.9%

of the worldwide Rockabilly audience comes from United States.

Worldwide audience distribution share by country for Rockabilly
CountryShare
United States56.9%
United Kingdom5.4%
Canada4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rockabilly audience in United States is strongest.

Fig. 05

Top regions by affinity

Rockabilly fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~1M4.76×
02Nevada~300K1.81×
03Arizona~500K1.62×
04Tennessee~500K1.57×
05California~2.5M1.56×
06Oregon~200K1.36×
07New Mexico~90K1.27×
08Washington~400K1.20×
09Idaho~80K1.13×
10Wisconsin~200K1.09×
11Utah~100K1.05×
12Kansas~100K1.05×
13Oklahoma~200K1.01×
14Montana~40K1.01×
15Alaska~30K1.01×
16Kentucky~200K0.98×
17Arkansas~100K0.98×
18Maine~50K0.97×
19West Virginia~60K0.94×
20Vermont~20K0.93×
21Missouri~200K0.92×
22Texas~1M0.90×
23New Hampshire~50K0.87×
24Rhode Island~40K0.87×
25Indiana~200K0.86×
26Iowa~100K0.86×
27North Dakota~30K0.86×
28Ohio~400K0.85×
29Nebraska~60K0.85×
30South Dakota~30K0.85×
31New York~700K0.84×
32Illinois~400K0.84×
33South Carolina~200K0.83×
34Minnesota~200K0.83×
35North Carolina~400K0.81×
36Virginia~300K0.81×
37Washington, District of Columbia~40K0.81×
38Pennsylvania~400K0.80×
39Alabama~200K0.80×
40Hawaii~50K0.80×
41Michigan~300K0.79×
42Massachusetts~200K0.78×
43Florida~800K0.77×
44Delaware~30K0.77×
45Louisiana~100K0.76×
46Georgia~300K0.75×
47Connecticut~100K0.75×
48Mississippi~90K0.74×
49Maryland~200K0.72×
50New Jersey~200K0.65×
Fig. 06

Affinity by region

Affinity by region — Rockabilly, United States
0.65×1.00×4.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rockabilly audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rockabilly audience
#·InterestCategoryAffinity×
01Disturbia ClothingFashion & Accessoires36.19×
02PsychobillyMusic & Radio22.03×
03Roots rockMusic & Radio19.80×
04Old-time musicMusic & Radio19.08×
05Western swingMusic & Radio17.55×
06Red Dirt (music)Music & Radio17.25×
07KhanMusic & Radio14.20×
08Tejano musicMusic & Radio12.94×
09CaravanMusic & Radio12.36×
10Música sertanejaMusic & Radio12.33×
11The MummiesMusic & Radio11.77×
12Alternative countryMusic & Radio11.73×
13Southern soulMusic & Radio11.56×
14American folk musicMusic & Radio10.13×
15Southern rockMusic & Radio9.85×
16Stripes (film)Movies & TV6.55×
17Texas country musicMusic & Radio5.86×
18Blues musicMusic & Radio3.51×
19Rock musicMusic & Radio2.62×
20Popular musicMusic & Radio2.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rockabilly audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rockabilly audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.90×
TraditionCONSERVATISM1.73×
SpiritualityBALANCE1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rockabilly audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.03×
Quality AwarenessPREMIUM1.04×
Career OrientationPOWER1.09×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rockabilly have in United States?

Rockabilly has an estimated audience of 14,739,270 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Rockabilly fans?

55.4% of Rockabilly fans are female, 44.6% are male, with an average age of 44.3 years.

03

Which brands do Rockabilly fans like most?

Rockabilly fans show strongest brand affinity for Western swing (17.55×), Roots rock (19.8×), and Old-time music (19.08×) over the country average.

04

Where do Rockabilly fans live in United States?

Rockabilly fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~1M), and Colorado (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Rockabilly fans also like?

Beyond Rockabilly itself, the audience over-indexes on Roots rock (19.8×), Old-time music (19.08×), American folk music (10.13×), and Southern rock (9.85×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Rockabilly audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rockabilly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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