Rascasse Audience Intelligence

Red Dirt (music) Audience in United States

A data profile of the people who buy, follow and care about Red Dirt (music) in United States — modelled from more than twelve digital signal sources. Red Dirt (music) has an estimated audience of 2,272,998 people in United States.

#228among Musical genre in United States#5913among Topic in United States#1389in Music & Radio

The average Red Dirt (music) fan in United States is 45.3 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Oklahoma, California.

Top brand affinities include Rockabilly, Nostalgia, Donald Trump, with strongest over-indexing on Rockabilly (17.25× the country average).

Demographically, the Red Dirt (music) audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Red Dirt (music) fan in United States is more female, around 45.3 years old, with strong Patriotism tendencies and a notable affinity for Rockabilly.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Red Dirt (music) profile in United States.

Audience size
2.3M
in United States
Gender
57.2%♀
42.8% male
Age
45.3
average years
Country rank
#12841
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Red Dirt (music) fans

57.2% are female, 42.8% are male, average age 45.3.

Fig. 02

Gender split

57.2%
Female
42.8%
Male
Demographic split for Red Dirt (music) audience in United States
MetricValue
Female57.2%
Male42.8%
Average age45.3
Estimated audience size2,272,998
Fig. 03

Age distribution

Ø 45.3
average years
Age distribution of the Red Dirt (music) audience in United States
Age bracketShare%
16-1911%
20-2913%
30-3916%
40-4924%
50+37%
Fig. 04

Worldwide distribution

78.3%

of the worldwide Red Dirt (music) audience comes from United States.

Worldwide audience distribution share by country for Red Dirt (music)
CountryShare
United States78.3%
Canada6.1%
United Kingdom3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Red Dirt (music) audience in United States is strongest.

Fig. 05

Top regions by affinity

Red Dirt (music) fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~300K11.15×
02Hawaii~70K6.69×
03Texas~300K1.66×
04Arkansas~30K1.60×
05Kansas~30K1.55×
06Mississippi~20K1.32×
07Louisiana~40K1.24×
08Alabama~30K1.07×
09Missouri~40K1.02×
10Alaska~5K0.95×
11New Mexico~10K0.94×
12Vermont~4K0.94×
13North Dakota~4K0.93×
14South Dakota~5K0.92×
15Montana~6K0.91×
16Nebraska~10K0.90×
17Rhode Island~6K0.88×
18Delaware~6K0.88×
19West Virginia~9K0.87×
20Maine~7K0.87×
21New Hampshire~8K0.86×
22Idaho~10K0.85×
23Washington, District of Columbia~6K0.85×
24Kentucky~20K0.84×
25Iowa~20K0.82×
26Tennessee~40K0.81×
27Utah~20K0.79×
28South Carolina~30K0.76×
29Connecticut~20K0.74×
30Georgia~50K0.73×
31Nevada~20K0.73×
32North Carolina~50K0.72×
33Colorado~30K0.72×
34Oregon~20K0.72×
35Indiana~30K0.70×
36Wisconsin~20K0.68×
37Minnesota~20K0.67×
38California~200K0.65×
39Maryland~30K0.65×
40Arizona~30K0.64×
41Virginia~40K0.63×
42Washington~30K0.62×
43Ohio~40K0.61×
44Massachusetts~30K0.61×
45Michigan~40K0.60×
46Illinois~40K0.58×
47New Jersey~30K0.57×
48Pennsylvania~40K0.56×
49Florida~80K0.51×
50New York~60K0.47×
Fig. 06

Affinity by region

Affinity by region — Red Dirt (music), United States
0.47×1.00×11.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Red Dirt (music) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Red Dirt (music) audience
#·InterestCategoryAffinity×
01RockabillyFashion & Accessoires17.25×
02Grand Ole OpryMusic & Radio7.01×
03Berlin WallTravel & Leisure5.88×
04Willie NelsonMusic & Radio5.41×
05Microwave ovenHome & Garden2.79×
06NostalgiaHome & Garden2.74×
07Britney SpearsMusic & Radio2.49×
08Real propertyHome & Garden2.46×
09Fox News ChannelMovies & TV2.31×
10Hardware storeHome & Garden2.27×
11GeneticsKids & Family1.95×
12TraditionPolitics & Society1.91×
13LivestockPets & Animals1.81×
14Nonprofit organizationPolitics & Society1.69×
15MSNNews1.60×
16RecreationTravel & Leisure1.59×
17NatureHome & Garden1.51×
18Blues musicMusic & Radio1.51×
19BarsTravel & Leisure1.51×
20Donald TrumpPolitics & Society1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Red Dirt (music) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Red Dirt (music) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.81×
TraditionCONSERVATISM1.73×
Community OrientationOPEN1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Red Dirt (music) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.71×
Design AffinityPREMIUM0.76×
Pet OwnershipJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Red Dirt (music) have in United States?

Red Dirt (music) has an estimated audience of 2,272,998 people in United States, concentrated in Texas and Oklahoma.

02

What is the gender split and age of Red Dirt (music) fans?

57.2% of Red Dirt (music) fans are female, 42.8% are male, with an average age of 45.3 years.

03

Which brands do Red Dirt (music) fans like most?

Red Dirt (music) fans show strongest brand affinity for Rockabilly (17.25×), Nostalgia (2.74×), and Donald Trump (1.5×) over the country average.

04

Where do Red Dirt (music) fans live in United States?

Red Dirt (music) fans in United States are most concentrated in Texas (reach ~300K), Oklahoma (reach ~300K), and California (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Red Dirt (music) fans also like?

Beyond Red Dirt (music) itself, the audience over-indexes on Nostalgia (2.74×), Donald Trump (1.5×), Willie Nelson (5.41×), and Fox News Channel (2.31×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Red Dirt (music) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Red Dirt (music). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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