Red Dirt (music) Audience in United States

Red Dirt (music) has an estimated audience of 2,272,998 people in United States. 57.2% are female, 42.8% are male, average age 45.3. Top regions: Texas, Oklahoma, California. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Rockabilly, Microblogging, Singer-songwriter.

The average Red Dirt (music) fan in United States is 45.3 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Oklahoma, California. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Rockabilly, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Red Dirt (music) audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Red Dirt (music) fans

Demographic split for Red Dirt (music) audience in United States
MetricValue
Female57.2%
Male42.8%
Average age45.3
Estimated audience size2,272,998

Audience persona

The typical Red Dirt (music) fan in United States is more female, around 45.3 years old, with strong Risk Appetite tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Red Dirt (music) in United States
RegionReachAffinity
Texas342,1181.75×
Oklahoma280,04911.1×
California185,1230.74×
Florida74,6810.49×
New York53,9250.42×
Georgia52,8360.75×
Hawaii50,8995.21×
North Carolina49,0760.72×
Louisiana41,7381.42×
Missouri39,8131.09×
Illinois38,9310.51×
Tennessee37,5610.82×
Arkansas37,3782×
Ohio37,0870.53×
Pennsylvania36,3770.48×
Alabama35,9731.13×
Virginia30,9000.56×
Mississippi29,9041.6×
Kansas28,3711.58×
Michigan27,3850.46×
Colorado24,2850.68×
Indiana23,8700.57×
Kentucky23,7850.83×
South Carolina22,8650.67×
Washington21,8340.48×
Arizona21,5470.46×
New Jersey20,6690.36×
Maryland17,8230.46×
Massachusetts17,6350.39×
Wisconsin16,0510.47×
Minnesota14,3410.44×
Oregon13,3770.51×
Utah13,2970.65×
Iowa12,3340.66×
New Mexico10,1380.89×
Nebraska9,4960.83×
Connecticut9,0190.4×
Nevada8,9570.41×
West Virginia5,7410.54×
Idaho5,3020.47×
Washington, District of Columbia4,1350.61×
Montana3,9960.63×
Maine3,6520.45×
Alaska3,4380.71×
New Hampshire3,3110.37×
Wyoming3,2510.96×
South Dakota3,2040.61×
Rhode Island2,9690.41×
North Dakota2,8800.62×
Vermont2,6960.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Red Dirt (music) audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Rockabilly15.14×Fashion & Accessoires
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Horoscope10.84×Health
Income tax13.19×Business & Career
MSN4.02×News
Indianapolis Motor Speedway13.41×Sports
Day trading10.3×Business & Career
Property insurance14.48×Home & Garden
Blended whiskey9.62×Food & Beverages
Pet insurance12.28×Pets & Animals
LeAnn Rimes12.32×Music & Radio
Roulette10.99×Games
Charles, Prince of Wales18.87×Politics & Society
Critical illness insurance13.76×Business & Career
Whole grain10.47×Food & Beverages
Glam rock14.14×Music & Radio
Fox News Channel1.95×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Red Dirt (music) audience
TraitClusterScore
Risk AppetiteTHRILL2.12
PatriotismCONSERVATISM1.72
ExtroversionTHRILL1.56
TraditionCONSERVATISM1.4
Luxury OrientationPREMIUM1.3
IndividualismJOY1.29

Worldwide distribution

Worldwide audience distribution share by country for Red Dirt (music)
CountryShare
United States78.3%
Canada6.1%
United Kingdom3.3%

See Red Dirt (music) audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Red Dirt (music) have in United States?

Red Dirt (music) has an estimated audience of 2,272,998 people in United States, concentrated in Texas and Oklahoma.

What is the gender split and age of Red Dirt (music) fans?

57.2% of Red Dirt (music) fans are female, 42.8% are male, with an average age of 45.3 years.

Which brands do Red Dirt (music) fans like most?

Red Dirt (music) fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Rockabilly (15.14×) over the country average.

Where do Red Dirt (music) fans live in United States?

Red Dirt (music) fans in United States are most concentrated in Texas (reach 342,118), Oklahoma (reach 280,049), and California (reach 185,123). These three regions account for the largest share of the active audience.

What other brands do Red Dirt (music) fans also like?

Beyond Red Dirt (music) itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Rockabilly (15.14×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Red Dirt (music). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.