Red Dirt (music) Audience in United States

Red Dirt (music) logo

Red Dirt (music) has an estimated audience of 2,272,998 people in United States. 57.2% are female, 42.8% are male, average age 45.3. Top regions: Texas, Oklahoma, California. Top brand affinities: Israel, Whataburger, Pillow, Tech News, Nebraska.

The average Red Dirt (music) fan in United States is 45.3 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Oklahoma, California. Top brand affinities include Israel, Whataburger, Pillow, with strongest over-indexing on Israel (4.45× the country average). Demographically, the Red Dirt (music) audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Red Dirt (music) fans

Demographic split for Red Dirt (music) audience in United States
MetricValue
Female57.2%
Male42.8%
Average age45.3
Estimated audience size2,272,998

Audience persona

The typical Red Dirt (music) fan in United States is more female, around 45.3 years old, with strong Risk Appetite tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Red Dirt (music) in United States
RegionReachAffinity
Texas342,1181.75×
Oklahoma280,04911.1×
California185,1230.74×
Florida74,6810.49×
New York53,9250.42×
Georgia52,8360.75×
Hawaii50,8995.21×
North Carolina49,0760.72×
Louisiana41,7381.42×
Missouri39,8131.09×
Illinois38,9310.51×
Tennessee37,5610.82×
Arkansas37,3782×
Ohio37,0870.53×
Pennsylvania36,3770.48×
Alabama35,9731.13×
Virginia30,9000.56×
Mississippi29,9041.6×
Kansas28,3711.58×
Michigan27,3850.46×
Colorado24,2850.68×
Indiana23,8700.57×
Kentucky23,7850.83×
South Carolina22,8650.67×
Washington21,8340.48×
Arizona21,5470.46×
New Jersey20,6690.36×
Maryland17,8230.46×
Massachusetts17,6350.39×
Wisconsin16,0510.47×
Minnesota14,3410.44×
Oregon13,3770.51×
Utah13,2970.65×
Iowa12,3340.66×
New Mexico10,1380.89×
Nebraska9,4960.83×
Connecticut9,0190.4×
Nevada8,9570.41×
West Virginia5,7410.54×
Idaho5,3020.47×
Washington, District of Columbia4,1350.61×
Montana3,9960.63×
Maine3,6520.45×
Alaska3,4380.71×
New Hampshire3,3110.37×
Wyoming3,2510.96×
South Dakota3,2040.61×
Rhode Island2,9690.41×
North Dakota2,8800.62×
Vermont2,6960.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Red Dirt (music) audience
BrandAffinityCategory
Israel4.45×Travel & Leisure
Whataburger2.02×Food & Beverages
Pillow1.88×Home & Garden
Tech News7.45×Technology & Electronics
Nebraska2.03×Travel & Leisure
Jeep Wagoneer3.69×Cars & Mobility
KiwiCo3.8×Kids & Family
Jeep Grand Cherokee (WJ)2.41×Cars & Mobility
Isla Holbox9.63×Travel & Leisure
REC TEC Grills7.34×Sports
Home staging1.97×Home & Garden
JamBase3.74×Music & Radio
Keith Stanfield2.14×Movies & TV
Kodiak, Alaska2.7×Travel & Leisure
Riedel (glass manufacturer)8.02×Home & Garden
Jezebel (film)2.03×Movies & TV
John Havlicek4.52×Sports
Cleveland Clinic1.63×Health
JibJab1.65×Internet & Social Media
Vaani Kapoor6.48×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Red Dirt (music) audience
TraitClusterScore
Risk AppetiteTHRILL2.12
PatriotismCONSERVATISM1.72
ExtroversionTHRILL1.56
TraditionCONSERVATISM1.4
Luxury OrientationPREMIUM1.3
IndividualismJOY1.29

Worldwide distribution

Worldwide audience distribution share by country for Red Dirt (music)
CountryShare
United States78.3%
Canada6.1%
United Kingdom3.3%

See Red Dirt (music) audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Red Dirt (music) have in United States?

Red Dirt (music) has an estimated audience of 2,272,998 people in United States, concentrated in Texas and Oklahoma.

What is the gender split and age of Red Dirt (music) fans?

57.2% of Red Dirt (music) fans are female, 42.8% are male, with an average age of 45.3 years.

Which brands do Red Dirt (music) fans like most?

Red Dirt (music) fans show strongest brand affinity for Israel (4.45×), Whataburger (2.02×), and Pillow (1.88×) over the country average.

Where do Red Dirt (music) fans live in United States?

Red Dirt (music) fans in United States are most concentrated in Texas (reach 342,118), Oklahoma (reach 280,049), and California (reach 185,123). These three regions account for the largest share of the active audience.

What other brands do Red Dirt (music) fans also like?

Beyond Red Dirt (music) itself, the audience over-indexes on Whataburger (2.02×), Pillow (1.88×), Tech News (7.45×), and Nebraska (2.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Red Dirt (music). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.