Grand Ole Opry Audience in United States

Grand Ole Opry logo

Grand Ole Opry has an estimated audience of 3,223,880 people in United States. 53.1% are female, 46.9% are male, average age 47.7. Top regions: Tennessee, Texas, California. Top brand affinities: Jemaine Clement, Ryman Auditorium, Gerard Way, Southern rock, American folk music.

The average Grand Ole Opry fan in United States is 47.7 years old, balanced, and lives primarily in Tennessee. The audience is concentrated in Tennessee, Texas, California. Top brand affinities include Jemaine Clement, Ryman Auditorium, Gerard Way, with strongest over-indexing on Jemaine Clement (4066.36× the country average). Demographically, the Grand Ole Opry audience skews balanced with an average age of 47.7, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Event · Subtype: Music festival

Demographics of Grand Ole Opry fans

Demographic split for Grand Ole Opry audience in United States
MetricValue
Female53.1%
Male46.9%
Average age47.7
Estimated audience size3,223,880

Audience persona

The typical Grand Ole Opry fan in United States is balanced, around 47.7 years old, with strong Patriotism tendencies and a notable affinity for Jemaine Clement.

Top regions in United States

Top regions ranked by reach for Grand Ole Opry in United States
RegionReachAffinity
Tennessee859,02413.28×
Texas139,9850.51×
California122,7490.35×
Florida119,0410.55×
Kentucky111,8852.77×
Ohio88,3020.89×
Georgia83,4230.84×
New York82,0420.46×
Illinois81,6440.76×
North Carolina75,6530.78×
Pennsylvania71,6900.66×
Indiana70,4001.2×
Alabama68,4611.52×
Michigan58,4930.69×
Missouri55,8381.07×
Wisconsin50,9911.05×
Virginia50,7840.65×
Minnesota47,9681.04×
South Carolina39,3280.81×
New Jersey35,3220.43×
Massachusetts34,1790.54×
Arkansas33,2141.25×
Louisiana31,9950.77×
Washington29,9790.46×
Mississippi29,7931.12×
Iowa29,1791.1×
Colorado27,5040.54×
Arizona27,0710.41×
Oklahoma26,1890.73×
Maryland24,9280.45×
Kansas18,7980.74×
Oregon18,6640.51×
Utah17,1140.59×
Connecticut16,9390.52×
West Virginia14,3140.95×
Nebraska11,8760.73×
Idaho10,1360.63×
Nevada9,8770.32×
Maine9,3260.81×
North Dakota8,6771.31×
New Hampshire8,6630.68×
South Dakota8,2651.11×
New Mexico7,2230.45×
Montana7,0060.78×
Rhode Island5,2720.51×
Delaware4,3090.48×
Vermont3,5930.63×
Washington, District of Columbia3,5130.36×
Hawaii3,2160.23×
Wyoming2,9730.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Grand Ole Opry audience
BrandAffinityCategory
Jemaine Clement4066.36×Movies & TV
Ryman Auditorium28.72×Travel & Leisure
Gerard Way17.81×Music & Radio
Southern rock4.73×Music & Radio
American folk music3.85×Music & Radio
Alternative country5.59×Music & Radio
virgin suicides28.33×Movies & TV
Tennessee3.29×Travel & Leisure
Rock music1.96×Music & Radio
Charlie Chaplin11.35×Movies & TV
Bluegrass music5.61×Music & Radio
Old-time music5.52×Music & Radio
Roots rock5.46×Music & Radio
Jesus2.61×Politics & Society
Bible2.99×Politics & Society
Dolly Parton4.92×Music & Radio
Fox News Channel1.67×Movies & TV
Classic country14.09×Music & Radio
Keith Urban7.5×Music & Radio
Funny Videos4.26×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Grand Ole Opry audience
TraitClusterScore
PatriotismCONSERVATISM2.13
TraditionCONSERVATISM1.36
Community OrientationOPEN1.35
Family OrientationCONSERVATISM1.3
SpiritualityBALANCE1.27
DIY MentalityTHRILL1.23

Worldwide distribution

Worldwide audience distribution share by country for Grand Ole Opry
CountryShare
United States84.4%
Canada4.2%
United Kingdom3.1%

See Grand Ole Opry audiences in other countries

More Music festival audiences in United States

Frequently asked questions

How many fans does Grand Ole Opry have in United States?

Grand Ole Opry has an estimated audience of 3,223,880 people in United States, concentrated in Tennessee and Texas.

What is the gender split and age of Grand Ole Opry fans?

53.1% of Grand Ole Opry fans are female, 46.9% are male, with an average age of 47.7 years.

Which brands do Grand Ole Opry fans like most?

Grand Ole Opry fans show strongest brand affinity for Jemaine Clement (4066.36×), Ryman Auditorium (28.72×), and Gerard Way (17.81×) over the country average.

Where do Grand Ole Opry fans live in United States?

Grand Ole Opry fans in United States are most concentrated in Tennessee (reach 859,024), Texas (reach 139,985), and California (reach 122,749). These three regions account for the largest share of the active audience.

What other brands do Grand Ole Opry fans also like?

Beyond Grand Ole Opry itself, the audience over-indexes on Ryman Auditorium (28.72×), Gerard Way (17.81×), Southern rock (4.73×), and American folk music (3.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Grand Ole Opry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.