Rascasse Audience Intelligence

Grand Ole Opry Audience in United States

A data profile of the people who buy, follow and care about Grand Ole Opry in United States — modelled from more than twelve digital signal sources. Grand Ole Opry has an estimated audience of 3,226,832 people in United States.

#11among Music festival in United States#120among Event in United States#957in Music & Radio

The average Grand Ole Opry fan in United States is 47.7 years old, balanced, and lives primarily in Tennessee.

The audience is concentrated in Tennessee, Texas, California.

Top brand affinities include Jemaine Clement, Ryman Auditorium, Gerard Way, with strongest over-indexing on Jemaine Clement (4066.36× the country average).

Demographically, the Grand Ole Opry audience skews balanced with an average age of 47.7, and over-indexes on personality traits such as Spirituality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Grand Ole Opry fan in United States is balanced, around 47.7 years old, with strong Spirituality tendencies and a notable affinity for Jemaine Clement.

Category: Music & Radio · Type: Event · Subtype: Music festival

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Grand Ole Opry profile in United States.

Audience size
3.2M
in United States
Gender
53.1%♀
46.9% male
Age
47.7
average years
Country rank
#9660
Event in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Grand Ole Opry fans

53.1% are female, 46.9% are male, average age 47.7.

Fig. 02

Gender split

53.1%
Female
46.9%
Male
Demographic split for Grand Ole Opry audience in United States
MetricValue
Female53.1%
Male46.9%
Average age47.7
Estimated audience size3,226,832
Fig. 03

Age distribution

Ø 47.7
average years
Age distribution of the Grand Ole Opry audience in United States
Age bracketShare%
16-198%
20-2910%
30-3914%
40-4923%
50+45%
Fig. 04

Worldwide distribution

84.2%

of the worldwide Grand Ole Opry audience comes from United States.

Worldwide audience distribution share by country for Grand Ole Opry
CountryShare
United States84.2%
Canada4.3%
United Kingdom3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Grand Ole Opry audience in United States is strongest.

Fig. 05

Top regions by affinity

Grand Ole Opry fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~1M15.29×
02Kentucky~100K2.53×
03Alabama~70K1.46×
04North Dakota~9K1.30×
05Arkansas~30K1.21×
06Indiana~70K1.11×
07Mississippi~30K1.11×
08South Dakota~8K1.07×
09Iowa~30K1.02×
10Missouri~50K1.01×
11Wisconsin~50K0.97×
12Minnesota~40K0.97×
13West Virginia~10K0.96×
14Ohio~80K0.84×
15Montana~8K0.84×
16Maine~9K0.80×
17South Carolina~40K0.78×
18Louisiana~30K0.76×
19Georgia~70K0.75×
20Nebraska~10K0.74×
21North Carolina~70K0.71×
22Oklahoma~30K0.71×
23Kansas~20K0.70×
24New Hampshire~9K0.70×
25Illinois~70K0.67×
26Vermont~4K0.67×
27Michigan~50K0.64×
28Idaho~10K0.64×
29Virginia~50K0.61×
30Pennsylvania~70K0.60×
31Utah~20K0.59×
32Rhode Island~6K0.54×
33Delaware~5K0.54×
34Florida~100K0.50×
35Massachusetts~30K0.50×
36Colorado~30K0.50×
37Oregon~20K0.50×
38Connecticut~20K0.49×
39Alaska~3K0.49×
40New Mexico~8K0.48×
41Texas~100K0.45×
42Maryland~20K0.44×
43Washington~30K0.43×
44New York~70K0.41×
45Arizona~30K0.41×
46New Jersey~30K0.38×
47Washington, District of Columbia~4K0.38×
48Nevada~10K0.34×
49Hawaii~4K0.32×
50California~100K0.31×
Fig. 06

Affinity by region

Affinity by region — Grand Ole Opry, United States
0.31×1.00×15.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Grand Ole Opry audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Grand Ole Opry audience
#·InterestCategoryAffinity×
01Jemaine ClementMovies & TV4066.36×
02Ryman AuditoriumTravel & Leisure28.72×
03virgin suicidesMovies & TV28.33×
04Gerard WayMusic & Radio17.81×
05Classic countryMusic & Radio14.09×
06Charlie ChaplinMovies & TV11.35×
07Keith UrbanMusic & Radio7.50×
08Bluegrass musicMusic & Radio5.61×
09Alternative countryMusic & Radio5.59×
10Old-time musicMusic & Radio5.52×
11Roots rockMusic & Radio5.46×
12Dolly PartonMusic & Radio4.92×
13Southern rockMusic & Radio4.73×
14Ella LangleyMusic & Radio4.47×
15American folk musicMusic & Radio3.85×
16TennesseeTravel & Leisure3.29×
17BiblePolitics & Society2.99×
18JesusPolitics & Society2.61×
19Rock musicMusic & Radio1.96×
20Donald TrumpPolitics & Society1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Grand Ole Opry audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Grand Ole Opry audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.71×
Community OrientationOPEN1.62×
TraditionCONSERVATISM1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Grand Ole Opry audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.76×
Healthy LifestyleBALANCE0.92×
Quality AwarenessPREMIUM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Grand Ole Opry have in United States?

Grand Ole Opry has an estimated audience of 3,226,832 people in United States, concentrated in Tennessee and Texas.

02

What is the gender split and age of Grand Ole Opry fans?

53.1% of Grand Ole Opry fans are female, 46.9% are male, with an average age of 47.7 years.

03

Which brands do Grand Ole Opry fans like most?

Grand Ole Opry fans show strongest brand affinity for Jemaine Clement (4066.36×), Ryman Auditorium (28.72×), and Gerard Way (17.81×) over the country average.

04

Where do Grand Ole Opry fans live in United States?

Grand Ole Opry fans in United States are most concentrated in Tennessee (reach ~1M), Texas (reach ~100K), and California (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Grand Ole Opry fans also like?

Beyond Grand Ole Opry itself, the audience over-indexes on Ryman Auditorium (28.72×), Gerard Way (17.81×), Southern rock (4.73×), and American folk music (3.85×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Grand Ole Opry audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Grand Ole Opry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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