Rascasse Audience Intelligence

Southern rock Audience in United States

A data profile of the people who buy, follow and care about Southern rock in United States — modelled from more than twelve digital signal sources. Southern rock has an estimated audience of 25,918,231 people in United States.

#32among Musical genre in United States#794among Topic in United States#67in Music & Radio

The average Southern rock fan in United States is 43.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Rockabilly, Nature, Blues music, with strongest over-indexing on Rockabilly (9.85× the country average).

Demographically, the Southern rock audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Southern rock fan in United States is balanced, around 43.3 years old, with strong Patriotism tendencies and a notable affinity for Rockabilly.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Southern rock profile in United States.

Audience size
25.9M
in United States
Gender
51.2%♀
48.8% male
Age
43.3
average years
Country rank
#1164
Topic in United States
Fig. 01

Search interest · 12-month trend

+159%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Southern rock fans

51.2% are female, 48.8% are male, average age 43.3.

Fig. 02

Gender split

51.2%
Female
48.8%
Male
Demographic split for Southern rock audience in United States
MetricValue
Female51.2%
Male48.8%
Average age43.3
Estimated audience size25,918,231
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Southern rock audience in United States
Age bracketShare%
16-1915%
20-2914%
30-3916%
40-4923%
50+32%
Fig. 04

Worldwide distribution

42.7%

of the worldwide Southern rock audience comes from United States.

Worldwide audience distribution share by country for Southern rock
CountryShare
United States42.7%
United Kingdom5.1%
Canada4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Southern rock audience in United States is strongest.

Fig. 05

Top regions by affinity

Southern rock fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~600K1.60×
02Mississippi~300K1.55×
03Tennessee~800K1.45×
04West Virginia~200K1.41×
05Kentucky~500K1.40×
06South Carolina~500K1.36×
07Arkansas~300K1.35×
08Connecticut~300K1.27×
09South Dakota~70K1.25×
10North Carolina~900K1.18×
11North Dakota~60K1.16×
12Missouri~500K1.08×
13Massachusetts~500K1.06×
14Rhode Island~90K1.06×
15Vermont~50K1.06×
16Georgia~800K1.05×
17Virginia~700K1.04×
18Maine~100K1.04×
19Oklahoma~300K1.03×
20Montana~70K1.03×
21Indiana~500K1.01×
22Louisiana~300K1.01×
23Delaware~70K1.01×
24Ohio~800K0.99×
25New Hampshire~100K0.99×
26Wisconsin~400K0.98×
27Florida~1.5M0.97×
28Iowa~200K0.96×
29Alaska~50K0.96×
30Pennsylvania~800K0.95×
31Nebraska~100K0.94×
32Kansas~200K0.93×
33Idaho~100K0.93×
34Colorado~400K0.89×
35Oregon~300K0.89×
36New Mexico~100K0.88×
37Arizona~400K0.83×
38Minnesota~300K0.83×
39Hawaii~90K0.82×
40Washington, District of Columbia~60K0.81×
41Michigan~500K0.80×
42Nevada~200K0.79×
43Maryland~300K0.75×
44Utah~200K0.75×
45Illinois~600K0.74×
46New York~1M0.73×
47Washington~400K0.73×
48New Jersey~500K0.70×
49Texas~1.5M0.66×
50California~1.5M0.61×
Fig. 06

Affinity by region

Affinity by region — Southern rock, United States
0.61×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Southern rock audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Southern rock audience
#·InterestCategoryAffinity×
01RockabillyFashion & Accessoires9.85×
02Kacey MusgravesMusic & Radio5.95×
03Genesis (band)Music & Radio3.84×
04Willie NelsonMusic & Radio3.69×
05The Beach BoysMusic & Radio3.67×
06Non-fiction booksLiterature2.60×
07Labor DayPolitics & Society2.41×
08Real propertyHome & Garden2.15×
09Tractor Supply CompanyShopping2.11×
10MeteorologyHome & Garden2.08×
11Talk radioMusic & Radio2.05×
12Made in USABusiness & Career2.01×
13FolklorePolitics & Society1.78×
14LivestockPets & Animals1.66×
15Fox News ChannelMovies & TV1.64×
16Blues musicMusic & Radio1.62×
17HollywoodTravel & Leisure1.61×
18WeatherHome & Garden1.60×
19NatureHome & Garden1.54×
20RecreationTravel & Leisure1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Southern rock audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Southern rock audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.74×
TraditionCONSERVATISM1.54×
ExtroversionTHRILL1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Southern rock audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.76×
Social Media UsageJOY0.84×
Healthy LifestyleBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Southern rock have in United States?

Southern rock has an estimated audience of 25,918,231 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Southern rock fans?

51.2% of Southern rock fans are female, 48.8% are male, with an average age of 43.3 years.

03

Which brands do Southern rock fans like most?

Southern rock fans show strongest brand affinity for Rockabilly (9.85×), Nature (1.54×), and Blues music (1.62×) over the country average.

04

Where do Southern rock fans live in United States?

Southern rock fans in United States are most concentrated in California (reach ~1.5M), Florida (reach ~1.5M), and Texas (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Southern rock fans also like?

Beyond Southern rock itself, the audience over-indexes on Nature (1.54×), Blues music (1.62×), Livestock (1.66×), and Real property (2.15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Southern rock audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Southern rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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