Southern rock Audience in United States

Southern rock has an estimated audience of 25,918,231 people in United States. 51.2% are female, 48.8% are male, average age 43.3. Top regions: Florida, California, Texas. Top brand affinities: Rockabilly, Kia Sportage, MSN, Jane Fonda, Houston Astros.

The average Southern rock fan in United States is 43.3 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Rockabilly, Kia Sportage, MSN, with strongest over-indexing on Rockabilly (9.07× the country average). Demographically, the Southern rock audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Extroversion, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Southern rock fans

Demographic split for Southern rock audience in United States
MetricValue
Female51.2%
Male48.8%
Average age43.3
Estimated audience size25,918,231

Audience persona

The typical Southern rock fan in United States is balanced, around 43.3 years old, with strong Extroversion tendencies and a notable affinity for Rockabilly.

Top regions in United States

Top regions ranked by reach for Southern rock in United States
RegionReachAffinity
Florida1,837,6621.05×
California1,605,2360.56×
Texas1,508,1690.68×
North Carolina1,077,4631.38×
Georgia1,046,7361.31×
New York1,019,9710.7×
Tennessee956,3121.84×
Pennsylvania842,7020.97×
Virginia821,2841.3×
Alabama817,5412.26×
Ohio728,6420.91×
Illinois605,5830.7×
Kentucky588,0161.81×
South Carolina557,9351.43×
Mississippi506,4052.37×
Missouri503,3801.2×
Indiana467,3170.99×
Michigan452,7980.67×
New Jersey407,5920.62×
Massachusetts386,6740.76×
Colorado361,3500.88×
Arizona345,3040.65×
Washington339,7140.65×
Oklahoma325,9011.13×
Maryland324,4600.73×
Louisiana322,4060.96×
Wisconsin310,4610.8×
Arkansas277,7051.3×
Minnesota269,5710.73×
Oregon236,4330.8×
Connecticut224,5300.86×
West Virginia201,2881.67×
Kansas190,6900.93×
Iowa176,5050.83×
Nevada136,2620.54×
Utah113,4590.49×
Nebraska104,1070.8×
New Hampshire97,8110.96×
New Mexico91,1360.7×
Maine86,1830.93×
Idaho85,7910.66×
Delaware80,9041.13×
Montana71,8391×
Rhode Island65,7030.8×
Alaska61,8061.11×
Vermont56,5451.24×
Hawaii54,6360.49×
South Dakota53,1810.89×
North Dakota51,7800.97×
Wyoming50,1021.3×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Southern rock audience
BrandAffinityCategory
Rockabilly9.07×Fashion & Accessoires
Kia Sportage20.63×Cars & Mobility
MSN3.36×News
Jane Fonda8.99×Movies & TV
Houston Astros4.94×Sports
Honda HR-V13.75×Cars & Mobility
Chuck Norris3.25×Movies & TV
Fox News Channel1.51×Movies & TV
Staples (Canada)2.69×Business & Career
Nature1.6×Home & Garden
Hobby Lobby1.95×Home & Garden
Great Clips2.97×Beauty & Wellness
Los Angeles Dodgers3.42×Sports
Sam Elliott4.43×Movies & TV
Pre-school playgroup14.67×Kids & Family
Livestock1.76×Pets & Animals
Tractor Supply Company2.86×Shopping
Made in USA2.52×Business & Career
Dentistry2.3×Business & Career
Bass guitar2.15×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Southern rock audience
TraitClusterScore
ExtroversionTHRILL1.57
TraditionCONSERVATISM1.32
Community OrientationOPEN1.22
PatriotismCONSERVATISM1.18
SustainabilityBALANCE1.11
DIY MentalityTHRILL1.05

Worldwide distribution

Worldwide audience distribution share by country for Southern rock
CountryShare
United States42.7%
United Kingdom5.1%
Canada4.0%

See Southern rock audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Southern rock have in United States?

Southern rock has an estimated audience of 25,918,231 people in United States, concentrated in Florida and California.

What is the gender split and age of Southern rock fans?

51.2% of Southern rock fans are female, 48.8% are male, with an average age of 43.3 years.

Which brands do Southern rock fans like most?

Southern rock fans show strongest brand affinity for Rockabilly (9.07×), Kia Sportage (20.63×), and MSN (3.36×) over the country average.

Where do Southern rock fans live in United States?

Southern rock fans in United States are most concentrated in Florida (reach 1,837,662), California (reach 1,605,236), and Texas (reach 1,508,169). These three regions account for the largest share of the active audience.

What other brands do Southern rock fans also like?

Beyond Southern rock itself, the audience over-indexes on Kia Sportage (20.63×), MSN (3.36×), Jane Fonda (8.99×), and Houston Astros (4.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Southern rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.