Non-fiction books Audience in United States

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Non-fiction books has an estimated audience of 16,828,680 people in United States. 64.6% are female, 35.4% are male, average age 40.8. Top regions: California, Texas, New York. Top brand affinities: Western swing, Roots reggae, Fiction books, Gambling, Home repair.

The average Non-fiction books fan in United States is 40.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Western swing, Roots reggae, Fiction books, with strongest over-indexing on Western swing (5.99× the country average). Demographically, the Non-fiction books audience skews more female with an average age of 40.8, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Topic · Subtype: Literary genre

Demographics of Non-fiction books fans

Demographic split for Non-fiction books audience in United States
MetricValue
Female64.6%
Male35.4%
Average age40.8
Estimated audience size16,828,680

Audience persona

The typical Non-fiction books fan in United States is more female, around 40.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Western swing.

Top regions in United States

Top regions ranked by reach for Non-fiction books in United States
RegionReachAffinity
California2,035,6411.1×
Texas1,849,9111.28×
New York878,0300.93×
Florida828,8600.73×
Illinois642,5981.15×
Pennsylvania638,9831.13×
Ohio564,6841.09×
New Jersey529,6761.24×
North Carolina525,4841.04×
Georgia501,1970.97×
Michigan498,1951.13×
Arizona404,7861.18×
Virginia401,2480.98×
Washington360,9241.07×
Indiana348,0041.13×
Massachusetts340,8801.03×
Missouri316,5871.17×
Wisconsin274,8711.09×
Minnesota273,2581.13×
Tennessee270,5900.8×
Colorado270,4141.02×
Maryland268,5190.93×
South Carolina260,6061.03×
Oklahoma237,7031.27×
Alabama204,1880.87×
Kentucky199,4540.95×
Utah190,6541.27×
Louisiana172,2520.79×
Oregon168,5980.87×
Connecticut160,9260.95×
Arkansas158,0591.14×
Iowa148,2571.07×
Kansas147,7261.11×
Nevada147,2760.9×
Mississippi121,7750.88×
Nebraska96,9131.15×
Idaho92,2321.09×
Hawaii81,7721.13×
New Mexico67,5900.8×
Washington, District of Columbia66,1601.31×
West Virginia65,2800.83×
New Hampshire55,9390.84×
Maine47,7550.79×
Montana40,8880.88×
Delaware40,4660.87×
South Dakota39,2371.01×
Rhode Island38,4350.72×
North Dakota34,3830.99×
Alaska26,7090.74×
Wyoming21,1230.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Non-fiction books audience
BrandAffinityCategory
Western swing5.99×Music & Radio
Roots reggae9.22×Music & Radio
Fiction books2.94×Literature
Gambling2.96×Games
Home repair3.22×Home & Garden
Hobby Lobby2.41×Home & Garden
Toddler3.15×Kids & Family
Doordash3.08×Food & Beverages
Musical theatre3.02×Movies & TV
Plays3.31×Literature
Strategy games4.65×Games
YouTube Music3.34×Internet & Social Media
Meme2.12×Internet & Social Media
Nordstrom rack2.71×Fashion & Accessoires
TV game shows3.02×Movies & TV
Dance music3.14×Music & Radio
Investment banking4.3×Business & Career
Card games2.99×Games
Puzzle video games3.17×Games
Home construction2.74×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Non-fiction books audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.84
SustainabilityBALANCE1.9
Community OrientationOPEN1.74
Pet OwnershipJOY1.58
Design AffinityPREMIUM1.53
MindfulnessBALANCE1.52

Worldwide distribution

Worldwide audience distribution share by country for Non-fiction books
CountryShare
United States16.6%
Japan8.0%
India5.1%

See Non-fiction books audiences in other countries

More Literary genre audiences in United States

Frequently asked questions

How many fans does Non-fiction books have in United States?

Non-fiction books has an estimated audience of 16,828,680 people in United States, concentrated in California and Texas.

What is the gender split and age of Non-fiction books fans?

64.6% of Non-fiction books fans are female, 35.4% are male, with an average age of 40.8 years.

Which brands do Non-fiction books fans like most?

Non-fiction books fans show strongest brand affinity for Western swing (5.99×), Roots reggae (9.22×), and Fiction books (2.94×) over the country average.

Where do Non-fiction books fans live in United States?

Non-fiction books fans in United States are most concentrated in California (reach 2,035,641), Texas (reach 1,849,911), and New York (reach 878,030). These three regions account for the largest share of the active audience.

What other brands do Non-fiction books fans also like?

Beyond Non-fiction books itself, the audience over-indexes on Roots reggae (9.22×), Fiction books (2.94×), Gambling (2.96×), and Home repair (3.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Non-fiction books. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.