A data profile of the people who buy, follow and care about Non-fiction books in India — modelled from more than twelve digital signal sources. Non-fiction books has an estimated audience of 5,160,196 people in India.
The average Non-fiction books fan in India is 32.5 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, West Bengal.
The key figures that characterise the Non-fiction books profile in India.
31.1% are female, 68.9% are male, average age 32.5.
| Metric | Value |
|---|---|
| Female | 31.1% |
| Male | 68.9% |
| Average age | 32.5 |
| Estimated audience size | 5,160,196 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 28% | |
| 30-39 | 17% | |
| 40-49 | 12% | |
| 50+ | 10% |
of the worldwide Non-fiction books audience comes from India.
| Country | Share |
|---|---|
| United States | 16.6% |
| Japan | 8.0% |
| India | 5.1% |
Where the Non-fiction books audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Uttarakhand | ~40K | 1.49× | |
| 02 | Tamil Nadu | ~100K | 1.20× | |
| 03 | Maharashtra | ~300K | 1.18× | |
| 04 | Karnataka | ~100K | 1.15× | |
| 05 | Sikkim | ~2K | 1.09× | |
| 06 | Jharkhand | ~50K | 1.05× | |
| 07 | Uttar Pradesh | ~300K | 1.04× | |
| 08 | Gujarat | ~100K | 1.03× | |
| 09 | Telangana | ~80K | 1.01× | |
| 10 | Mizoram | ~4K | 1.01× | |
| 11 | Arunachal Pradesh | ~3K | 1.01× | |
| 12 | Haryana | ~70K | 1.00× | |
| 13 | Nagaland | ~4K | 1.00× | |
| 14 | Kerala | ~80K | 0.99× | |
| 15 | Madhya Pradesh | ~100K | 0.98× | |
| 16 | Punjab (region) | ~70K | 0.98× | |
| 17 | Jammu and Kashmir | ~20K | 0.97× | |
| 18 | Meghalaya | ~5K | 0.97× | |
| 19 | West Bengal | ~200K | 0.96× | |
| 20 | Manipur | ~6K | 0.96× | |
| 21 | Goa | ~5K | 0.96× | |
| 22 | Assam | ~50K | 0.94× | |
| 23 | Himachal Pradesh | ~20K | 0.94× | |
| 24 | Tripura | ~7K | 0.94× | |
| 25 | Rajasthan | ~100K | 0.92× | |
| 26 | Odisha | ~50K | 0.91× | |
| 27 | Chhattisgarh | ~30K | 0.91× | |
| 28 | Andhra Pradesh | ~50K | 0.82× | |
| 29 | Bihar | ~80K | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Non-fiction books. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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