Rascasse Audience Intelligence

Kacey Musgraves Audience in United States

A data profile of the people who buy, follow and care about Kacey Musgraves in United States — modelled from more than twelve digital signal sources. Kacey Musgraves has an estimated audience of 3,490,125 people in United States.

#19among Country music in United States#1249among Person in United States#877in Music & Radio

The average Kacey Musgraves fan in United States is 42.7 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Shania Twain, Suki Waterhouse, Ella Langley, with strongest over-indexing on Shania Twain (19.31× the country average).

Demographically, the Kacey Musgraves audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Spirituality, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kacey Musgraves fan in United States is more female, around 42.7 years old, with strong Spirituality tendencies and a notable affinity for Shania Twain.

Category: Music & Radio · Type: Person · Subtype: Country music

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kacey Musgraves profile in United States.

Audience size
3.5M
in United States
Gender
62.1%♀
37.9% male
Age
42.7
average years
Country rank
#9045
Person in United States
Fig. 01

Search interest · 12-month trend

+279%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kacey Musgraves fans

62.1% are female, 37.9% are male, average age 42.7.

Fig. 02

Gender split

62.1%
Female
37.9%
Male
Demographic split for Kacey Musgraves audience in United States
MetricValue
Female62.1%
Male37.9%
Average age42.7
Estimated audience size3,490,125
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Kacey Musgraves audience in United States
Age bracketShare%
16-1916%
20-2916%
30-3916%
40-4922%
50+31%
Fig. 04

Worldwide distribution

74.4%

of the worldwide Kacey Musgraves audience comes from United States.

Worldwide audience distribution share by country for Kacey Musgraves
CountryShare
United States74.4%
United Kingdom6.2%
Canada5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kacey Musgraves audience in United States is strongest.

Fig. 05

Top regions by affinity

Kacey Musgraves fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~60K1.61×
02Montana~9K1.53×
03Arizona~60K1.37×
04Colorado~40K1.35×
05Texas~200K1.30×
06Alabama~30K1.23×
07Kentucky~30K1.22×
08Washington, District of Columbia~7K1.14×
09Minnesota~30K1.12×
10Oregon~30K1.12×
11Washington~40K1.11×
12Missouri~40K1.09×
13Vermont~4K1.09×
14Arkansas~20K1.08×
15Massachusetts~40K1.07×
16Idaho~10K1.05×
17Oklahoma~20K1.04×
18Maine~7K1.04×
19Pennsylvania~70K1.03×
20Wisconsin~30K1.03×
21Utah~20K1.03×
22Iowa~20K1.02×
23New Mexico~10K1.02×
24North Dakota~4K1.02×
25North Carolina~60K1.01×
26Ohio~60K1.00×
27Kansas~20K1.00×
28Nebraska~10K1.00×
29New Hampshire~8K0.99×
30Illinois~70K0.98×
31West Virginia~9K0.96×
32South Dakota~4K0.94×
33California~200K0.93×
34Alaska~4K0.93×
35Indiana~30K0.91×
36Virginia~40K0.90×
37Connecticut~20K0.90×
38Nevada~20K0.89×
39New York~100K0.88×
40Michigan~50K0.88×
41South Carolina~30K0.86×
42Louisiana~20K0.86×
43Maryland~30K0.82×
44Rhode Island~5K0.82×
45Georgia~50K0.81×
46New Jersey~40K0.78×
47Mississippi~10K0.75×
48Delaware~4K0.75×
49Florida~100K0.73×
50Hawaii~5K0.63×
Fig. 06

Affinity by region

Affinity by region — Kacey Musgraves, United States
0.63×1.00×1.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kacey Musgraves audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kacey Musgraves audience
#·InterestCategoryAffinity×
01Suki WaterhouseFashion & Accessoires21.19×
02Shania TwainMusic & Radio19.31×
03Billy Ray CyrusMusic & Radio18.16×
04Maren MorrisMusic & Radio15.56×
05Miranda LambertMusic & Radio13.27×
06Carrie UnderwoodMusic & Radio11.37×
07Lainey WilsonMusic & Radio9.94×
08Blake SheltonMusic & Radio9.62×
09Jane FondaMovies & TV9.30×
10Billy JoelMusic & Radio9.28×
11Reba McEntireMusic & Radio9.22×
12Keith UrbanMusic & Radio9.19×
13Dolly PartonMusic & Radio7.97×
14Megan MoroneyMusic & Radio7.75×
15Alternative countryMusic & Radio7.57×
16Ella LangleyMusic & Radio7.09×
17Southern rockMusic & Radio5.95×
18Texas country musicMusic & Radio5.22×
19BiblePolitics & Society3.92×
20Taylor SwiftMusic & Radio3.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kacey Musgraves audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kacey Musgraves audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.72×
TraditionCONSERVATISM1.59×
Community OrientationOPEN1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kacey Musgraves audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.90×
Urban LifestyleOPEN0.91×
Quality AwarenessPREMIUM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kacey Musgraves have in United States?

Kacey Musgraves has an estimated audience of 3,490,125 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Kacey Musgraves fans?

62.1% of Kacey Musgraves fans are female, 37.9% are male, with an average age of 42.7 years.

03

Which brands do Kacey Musgraves fans like most?

Kacey Musgraves fans show strongest brand affinity for Shania Twain (19.31×), Suki Waterhouse (21.19×), and Ella Langley (7.09×) over the country average.

04

Where do Kacey Musgraves fans live in United States?

Kacey Musgraves fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Kacey Musgraves fans also like?

Beyond Kacey Musgraves itself, the audience over-indexes on Suki Waterhouse (21.19×), Ella Langley (7.09×), Billy Ray Cyrus (18.16×), and Southern rock (5.95×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Kacey Musgraves audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kacey Musgraves. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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