Kacey Musgraves Audience in United States

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Kacey Musgraves has an estimated audience of 2,006,726 people in United States. 62.1% are female, 37.9% are male, average age 42.7. Top regions: California, Texas, Florida. Top brand affinities: Shania Twain, Suki Waterhouse, Billy Ray Cyrus, Southern rock, Dolly Parton.

The average Kacey Musgraves fan in United States is 42.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Shania Twain, Suki Waterhouse, Billy Ray Cyrus, with strongest over-indexing on Shania Twain (19.31× the country average). Demographically, the Kacey Musgraves audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Family Orientation, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Country music

Demographics of Kacey Musgraves fans

Demographic split for Kacey Musgraves audience in United States
MetricValue
Female62.1%
Male37.9%
Average age42.7
Estimated audience size2,006,726

Audience persona

The typical Kacey Musgraves fan in United States is more female, around 42.7 years old, with strong Family Orientation tendencies and a notable affinity for Shania Twain.

Top regions in United States

Top regions ranked by reach for Kacey Musgraves in United States
RegionReachAffinity
California215,6370.98×
Texas206,6791.2×
Florida113,0120.83×
New York108,4680.97×
Pennsylvania77,2601.14×
Tennessee71,1741.77×
Ohio66,8331.08×
Illinois65,1520.97×
North Carolina64,5871.07×
Arizona56,8551.39×
Michigan49,8050.95×
Georgia48,8280.79×
Massachusetts46,3331.17×
Washington45,9791.14×
Virginia44,8110.92×
New Jersey44,1380.86×
Colorado43,9271.39×
Alabama34,4531.23×
Indiana34,2560.93×
Missouri33,3731.03×
Kentucky32,9371.31×
Wisconsin29,8600.99×
Minnesota29,6741.03×
Maryland28,6050.83×
South Carolina26,2650.87×
Oregon26,1011.13×
Louisiana22,2550.86×
Oklahoma21,4380.96×
Connecticut19,0080.94×
Nevada18,5830.96×
Utah18,5821.03×
Arkansas16,6061×
Iowa15,2920.92×
Kansas14,2130.9×
Mississippi11,0240.67×
Idaho9,7710.97×
Nebraska9,3650.93×
New Mexico8,6100.86×
West Virginia8,0460.86×
New Hampshire7,6680.97×
Montana7,2861.31×
Maine7,0910.99×
Washington, District of Columbia6,7251.11×
Rhode Island5,1650.81×
Hawaii4,9580.57×
Alaska4,0730.95×
South Dakota4,0140.87×
Delaware3,8640.7×
North Dakota3,8170.93×
Vermont3,6351.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kacey Musgraves audience
BrandAffinityCategory
Shania Twain19.31×Music & Radio
Suki Waterhouse21.19×Fashion & Accessoires
Billy Ray Cyrus18.16×Music & Radio
Southern rock5.95×Music & Radio
Dolly Parton7.97×Music & Radio
Alternative country7.57×Music & Radio
Carrie Underwood11.37×Music & Radio
Lainey Wilson9.94×Music & Radio
Miranda Lambert13.27×Music & Radio
Taylor Swift3.72×Music & Radio
Ella Langley7.09×Music & Radio
Billy Joel9.28×Music & Radio
Bible3.92×Politics & Society
Megan Moroney7.75×Music & Radio
Maren Morris15.56×Music & Radio
Reba McEntire9.22×Music & Radio
Keith Urban9.19×Music & Radio
Toby Keith9.73×Music & Radio
Blake Shelton9.62×Music & Radio
Jane Fonda9.3×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kacey Musgraves audience
TraitClusterScore
Family OrientationCONSERVATISM1.36
TraditionCONSERVATISM1.27
Price SensitivityPREMIUM1.26
LGBTQ+ IdentityOPEN1.2
Social Media UsageJOY1.2
ExtroversionTHRILL1.2

Worldwide distribution

Worldwide audience distribution share by country for Kacey Musgraves
CountryShare
United States67.5%
United Kingdom6.2%
Brazil6.1%

See Kacey Musgraves audiences in other countries

More Country music audiences in United States

Frequently asked questions

How many fans does Kacey Musgraves have in United States?

Kacey Musgraves has an estimated audience of 2,006,726 people in United States, concentrated in California and Texas.

What is the gender split and age of Kacey Musgraves fans?

62.1% of Kacey Musgraves fans are female, 37.9% are male, with an average age of 42.7 years.

Which brands do Kacey Musgraves fans like most?

Kacey Musgraves fans show strongest brand affinity for Shania Twain (19.31×), Suki Waterhouse (21.19×), and Billy Ray Cyrus (18.16×) over the country average.

Where do Kacey Musgraves fans live in United States?

Kacey Musgraves fans in United States are most concentrated in California (reach 215,637), Texas (reach 206,679), and Florida (reach 113,012). These three regions account for the largest share of the active audience.

What other brands do Kacey Musgraves fans also like?

Beyond Kacey Musgraves itself, the audience over-indexes on Suki Waterhouse (21.19×), Billy Ray Cyrus (18.16×), Southern rock (5.95×), and Dolly Parton (7.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kacey Musgraves. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.