Blake Shelton Audience in United States

Blake Shelton logo

Blake Shelton has an estimated audience of 4,584,514 people in United States. 67.7% are female, 32.3% are male, average age 43.6. Top regions: California, Texas, Florida. Top brand affinities: Kelly Clarkson, NBC, Diane Keaton, Country music, Dollar General.

The average Blake Shelton fan in United States is 43.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kelly Clarkson, NBC, Diane Keaton, with strongest over-indexing on Kelly Clarkson (6.63× the country average). Demographically, the Blake Shelton audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Extroversion, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Country music

Demographics of Blake Shelton fans

Demographic split for Blake Shelton audience in United States
MetricValue
Female67.7%
Male32.3%
Average age43.6
Estimated audience size4,584,514

Audience persona

The typical Blake Shelton fan in United States is more female, around 43.6 years old, with strong Extroversion tendencies and a notable affinity for Kelly Clarkson.

Top regions in United States

Top regions ranked by reach for Blake Shelton in United States
RegionReachAffinity
California362,6850.72×
Texas362,1130.92×
Florida257,7590.83×
New York180,3720.7×
Tennessee154,9881.69×
Ohio149,5351.06×
Pennsylvania148,4670.96×
North Carolina147,6111.07×
Georgia131,3420.93×
Illinois128,4510.84×
Michigan121,8381.02×
Oklahoma113,3112.23×
Indiana104,1461.24×
Arizona98,9561.06×
Virginia95,2630.85×
Kentucky88,6891.54×
South Carolina88,6531.29×
Missouri86,5431.17×
New Jersey82,7090.71×
Alabama74,4471.16×
Washington72,7880.79×
Minnesota70,5561.07×
Massachusetts69,5170.77×
Wisconsin68,8601×
Colorado59,4810.82×
Maryland59,1590.75×
Louisiana57,9050.98×
Nevada49,1901.11×
Arkansas47,4341.26×
Oregon44,4600.85×
Iowa43,8211.16×
Kansas40,0651.11×
Connecticut39,8080.87×
Mississippi38,9401.03×
Utah34,9370.85×
West Virginia26,3911.24×
Idaho25,1481.09×
New Mexico23,4351.02×
Nebraska22,6520.99×
Maine15,8280.96×
New Hampshire15,8000.87×
North Dakota13,2741.41×
Montana12,7491×
Hawaii12,2100.62×
Rhode Island11,1580.76×
South Dakota11,0771.05×
Delaware8,8520.7×
Washington, District of Columbia6,8250.5×
Alaska6,7660.69×
Vermont6,4810.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Blake Shelton audience
BrandAffinityCategory
Kelly Clarkson6.63×Music & Radio
NBC1.78×Movies & TV
Diane Keaton3.16×Movies & TV
Country music1.75×Music & Radio
Dollar General1.8×Shopping
Jayne Mansfield5.84×Fashion & Accessoires
Gwen Stefani6.15×Music & Radio
Western music (North America)3.99×Music & Radio
Hobby Lobby1.7×Home & Garden
Tennessee2.15×Travel & Leisure
War (band)6.67×Music & Radio
Hollywood1.83×Travel & Leisure
Texas country music3.26×Music & Radio
Local news1.59×News
Ana de Armas2.75×Movies & TV
Southern soul3.09×Music & Radio
NBC News1.98×Movies & TV
Savannah Guthrie2.27×Movies & TV
Old-time music3.2×Music & Radio
Grandparent1.78×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Blake Shelton audience
TraitClusterScore
ExtroversionTHRILL1.34
TraditionCONSERVATISM1.24
Community OrientationOPEN1.18
Family OrientationCONSERVATISM1.12
Price SensitivityPREMIUM1.01
CreativityOPEN0.97

Worldwide distribution

Worldwide audience distribution share by country for Blake Shelton
CountryShare
United States68.0%
Canada6.4%
Brazil4.3%

See Blake Shelton audiences in other countries

More Country music audiences in United States

Frequently asked questions

How many fans does Blake Shelton have in United States?

Blake Shelton has an estimated audience of 4,584,514 people in United States, concentrated in California and Texas.

What is the gender split and age of Blake Shelton fans?

67.7% of Blake Shelton fans are female, 32.3% are male, with an average age of 43.6 years.

Which brands do Blake Shelton fans like most?

Blake Shelton fans show strongest brand affinity for Kelly Clarkson (6.63×), NBC (1.78×), and Diane Keaton (3.16×) over the country average.

Where do Blake Shelton fans live in United States?

Blake Shelton fans in United States are most concentrated in California (reach 362,685), Texas (reach 362,113), and Florida (reach 257,759). These three regions account for the largest share of the active audience.

What other brands do Blake Shelton fans also like?

Beyond Blake Shelton itself, the audience over-indexes on NBC (1.78×), Diane Keaton (3.16×), Country music (1.75×), and Dollar General (1.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Blake Shelton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.