Rascasse Audience Intelligence

Tim McGraw Audience in United States

Tim McGraw has an estimated audience of 5.1M people in United States.

#17among Country music in United States#702among people in United States#526in Music & Radio

The average Tim McGraw fan in United States is 43.0 years old, more female, and lives primarily in California.

By number of fans, Tim McGraw ranks #17 among the 508 objects in Country music in United States — 3.4× the group median.

Women make up 65.7% of the fan base, 9.1 percentage points more than the group average.

Compared with the other 507 objects in Country music, Tim McGraw fans stand out for their interest in Faith Hill, Keith Urban and Música sertaneja.

Most fans live in California, Texas, Florida.

Top affinities include Faith Hill, Toby Keith, Keith Urban, with strongest over-indexing on Faith Hill (12.39× the country average).

Demographically, the Tim McGraw audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Community Orientation, Tradition.

The typical Tim McGraw fan in United States is more female, around 43.0 years old, with strong Community Orientation tendencies and a notable affinity for Faith Hill.

Category: Music & Radio · Type: Person · Subtype: Country music

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
5.1M
in United States
Gender
65.7%♀
34.3% male
Age
43.0
average years
Country rank
#6634
among all objects in United States
Fig. 01

Search interest · 12-month trend

+64%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Tim McGraw fans

65.7% are female, 34.3% are male, average age 43.0.

Fig. 02

Gender split

65.7%
Female
34.3%
Male
Demographic split for Tim McGraw audience in United States
MetricValue
Female65.7%
Male34.3%
Average age43.0
Estimated audience size5.1M
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Tim McGraw audience in United States
Age bracketShare%
16-2416%
25-3415%
35-4417%
45-5424%
55+28%
Fig. 04

Worldwide distribution

60.4%

of the worldwide Tim McGraw audience comes from United States.

Worldwide audience distribution share by country for Tim McGraw
CountryShare
United States60.4%
United Kingdom6.2%
Canada5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Tim McGraw fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~200K1.46×
02Kentucky~100K1.42×
03New Mexico~50K1.42×
04West Virginia~40K1.42×
05South Dakota~20K1.40×
06Iowa~70K1.38×
07Arkansas~60K1.32×
08Oklahoma~80K1.30×
09Missouri~100K1.27×
10Idaho~40K1.27×
11North Dakota~20K1.27×
12Nebraska~40K1.21×
13Utah~60K1.17×
14Kansas~50K1.17×
15Louisiana~80K1.16×
16Mississippi~50K1.16×
17Wisconsin~100K1.13×
18Wyoming~10K1.13×
19Indiana~100K1.12×
20Ohio~200K1.11×
21Montana~20K1.11×
22Minnesota~100K1.09×
23South Carolina~90K1.07×
24Alabama~80K1.06×
25North Carolina~200K1.05×
26Michigan~200K1.03×
27Arizona~100K1.02×
28Colorado~90K0.99×
29Texas~300K0.95×
30Pennsylvania~200K0.95×
31Maine~20K0.94×
32New Hampshire~20K0.92×
33Vermont~8K0.86×
34Georgia~100K0.85×
35Oregon~60K0.85×
36Alaska~9K0.85×
37Illinois~200K0.81×
38Virginia~100K0.81×
39Washington~90K0.80×
40Nevada~40K0.80×
41Florida~300K0.78×
42Delaware~10K0.74×
43Rhode Island~10K0.70×
44Massachusetts~70K0.69×
45Connecticut~40K0.65×
46California~400K0.64×
47Maryland~60K0.64×
48New York~200K0.60×
49Hawaii~10K0.60×
50New Jersey~80K0.57×
Fig. 06

Affinity by region

Affinity by region — Tim McGraw, United States
0.57×1.00×1.46×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Tim McGraw audience vs. the country average
#·InterestCategoryAffinity×
01Faith HillMusic & Radio12.39×
02Toby KeithMusic & Radio7.80×
03Keith UrbanMusic & Radio7.18×
04Alan JacksonMusic & Radio6.75×
05George StraitMusic & Radio6.53×
06Lainey WilsonMusic & Radio5.65×
07Música sertanejaMusic & Radio5.22×
08Texas country musicMusic & Radio4.93×
09Roots rockMusic & Radio4.68×
10Western music (North America)Music & Radio4.66×
11Old-time musicMusic & Radio4.53×
12Southern soulMusic & Radio4.30×
13Ella LangleyMusic & Radio4.08×
14Dolly PartonMusic & Radio2.74×
15Melania TrumpPolitics & Society2.51×
16Country musicMusic & Radio2.08×
17FriendshipKids & Family1.95×
18Rock musicMusic & Radio1.87×
19FoodFood & Beverages1.54×
20Donald TrumpPolitics & Society1.52×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Tim McGraw audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Tim McGraw audience vs. the country average · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.29×
TraditionCONSERVATISM1.26×
PatriotismCONSERVATISM1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Tim McGraw audience vs. the country average · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.62×
Luxury OrientationPREMIUM0.65×
SustainabilityBALANCE0.77×
0×1.00× baseline2×
Appendix

Explore more audiences

More Country music audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Tim McGraw over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/tim-mcgraw-10000” · Methodology