Rascasse Audience Intelligence

Tim McGraw Audience in United States

A data profile of the people who buy, follow and care about Tim McGraw in United States — modelled from more than twelve digital signal sources. Tim McGraw has an estimated audience of 3,808,221 people in United States.

#18among Country music in United States#1097among Person in United States#796in Music & Radio

The average Tim McGraw fan in United States is 42.3 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Food, Ella Langley, Rock music, with strongest over-indexing on Food (1.54× the country average).

Demographically, the Tim McGraw audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Community Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tim McGraw fan in United States is more female, around 42.3 years old, with strong Community Orientation tendencies and a notable affinity for Food.

Category: Music & Radio · Type: Person · Subtype: Country music

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tim McGraw profile in United States.

Audience size
3.8M
in United States
Gender
65.7%♀
34.3% male
Age
42.3
average years
Country rank
#8369
Person in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tim McGraw fans

65.7% are female, 34.3% are male, average age 42.3.

Fig. 02

Gender split

65.7%
Female
34.3%
Male
Demographic split for Tim McGraw audience in United States
MetricValue
Female65.7%
Male34.3%
Average age42.3
Estimated audience size3,808,221
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Tim McGraw audience in United States
Age bracketShare%
16-1916%
20-2915%
30-3917%
40-4924%
50+28%
Fig. 04

Worldwide distribution

53.5%

of the worldwide Tim McGraw audience comes from United States.

Worldwide audience distribution share by country for Tim McGraw
CountryShare
United States53.5%
United Kingdom6.7%
Canada6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tim McGraw audience in United States is strongest.

Fig. 05

Top regions by affinity

Tim McGraw fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~100K1.46×
02Kentucky~70K1.42×
03New Mexico~30K1.42×
04West Virginia~30K1.42×
05South Dakota~10K1.40×
06Iowa~40K1.38×
07Arkansas~40K1.32×
08Oklahoma~60K1.30×
09Missouri~80K1.27×
10Idaho~20K1.27×
11North Dakota~10K1.27×
12Nebraska~20K1.21×
13Utah~40K1.17×
14Kansas~40K1.17×
15Louisiana~60K1.16×
16Mississippi~40K1.16×
17Wisconsin~60K1.13×
18Wyoming~6K1.13×
19Indiana~80K1.12×
20Ohio~100K1.11×
21Montana~10K1.11×
22Minnesota~60K1.09×
23South Carolina~60K1.07×
24Alabama~60K1.06×
25North Carolina~100K1.05×
26Michigan~100K1.03×
27Arizona~80K1.02×
28Colorado~60K0.99×
29Texas~300K0.95×
30Pennsylvania~100K0.95×
31Maine~10K0.94×
32New Hampshire~10K0.92×
33Vermont~6K0.86×
34Georgia~100K0.85×
35Oregon~40K0.85×
36Alaska~7K0.85×
37Illinois~100K0.81×
38Virginia~70K0.81×
39Washington~60K0.80×
40Nevada~30K0.80×
41Florida~200K0.78×
42Delaware~8K0.74×
43Rhode Island~8K0.70×
44Massachusetts~50K0.69×
45Connecticut~20K0.65×
46California~300K0.64×
47Maryland~40K0.64×
48New York~100K0.60×
49Hawaii~10K0.60×
50New Jersey~60K0.57×
Fig. 06

Affinity by region

Affinity by region — Tim McGraw, United States
0.57×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tim McGraw audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tim McGraw audience
#·InterestCategoryAffinity×
01Faith HillMusic & Radio12.39×
02Toby KeithMusic & Radio7.80×
03Keith UrbanMusic & Radio7.18×
04Alan JacksonMusic & Radio6.75×
05Lainey WilsonMusic & Radio5.65×
06Música sertanejaMusic & Radio5.22×
07Texas country musicMusic & Radio4.93×
08Roots rockMusic & Radio4.68×
09Western music (North America)Music & Radio4.66×
10Old-time musicMusic & Radio4.53×
11Southern soulMusic & Radio4.30×
12Alternative countryMusic & Radio4.16×
13RockabillyFashion & Accessoires4.10×
14Ella LangleyMusic & Radio4.08×
15Melania TrumpPolitics & Society2.51×
16Country musicMusic & Radio2.08×
17FriendshipKids & Family1.95×
18Rock musicMusic & Radio1.87×
19FoodFood & Beverages1.54×
20Donald TrumpPolitics & Society1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tim McGraw audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tim McGraw audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.29×
TraditionCONSERVATISM1.26×
PatriotismCONSERVATISM1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tim McGraw audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.62×
Luxury OrientationPREMIUM0.65×
SustainabilityBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tim McGraw have in United States?

Tim McGraw has an estimated audience of 3,808,221 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Tim McGraw fans?

65.7% of Tim McGraw fans are female, 34.3% are male, with an average age of 42.3 years.

03

Which brands do Tim McGraw fans like most?

Tim McGraw fans show strongest brand affinity for Food (1.54×), Ella Langley (4.08×), and Rock music (1.87×) over the country average.

04

Where do Tim McGraw fans live in United States?

Tim McGraw fans in United States are most concentrated in Texas (reach ~300K), California (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Tim McGraw fans also like?

Beyond Tim McGraw itself, the audience over-indexes on Ella Langley (4.08×), Rock music (1.87×), Texas country music (4.93×), and Música sertaneja (5.22×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Tim McGraw audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tim McGraw. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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