Tim McGraw Audience in United States

Tim McGraw logo

Tim McGraw has an estimated audience of 3,821,626 people in United States. 65.7% are female, 34.3% are male, average age 42.3. Top regions: Texas, California, Florida. Top brand affinities: Food, Rock music, Texas country music, Música sertaneja, Faith Hill.

The average Tim McGraw fan in United States is 42.3 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Food, Rock music, Texas country music, with strongest over-indexing on Food (1.54× the country average). Demographically, the Tim McGraw audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Country music

Demographics of Tim McGraw fans

Demographic split for Tim McGraw audience in United States
MetricValue
Female65.7%
Male34.3%
Average age42.3
Estimated audience size3,821,626

Audience persona

The typical Tim McGraw fan in United States is more female, around 42.3 years old, with strong Extroversion tendencies and a notable affinity for Food.

Top regions in United States

Top regions ranked by reach for Tim McGraw in United States
RegionReachAffinity
Texas317,3420.97×
California302,5320.72×
Florida189,8090.73×
New York134,8410.63×
North Carolina131,0251.14×
Ohio125,3401.06×
Pennsylvania124,7210.97×
Tennessee111,8001.46×
Illinois110,0540.86×
Georgia104,6870.89×
Michigan102,7041.03×
Arizona88,8301.14×
Indiana80,8501.16×
Missouri74,8431.21×
Virginia72,3370.78×
Kentucky70,5071.47×
Wisconsin65,8581.15×
Washington64,5800.84×
South Carolina62,6131.09×
Colorado59,5930.99×
Minnesota59,5301.09×
Louisiana56,4261.14×
Oklahoma55,6151.31×
New Jersey55,1700.57×
Alabama54,9171.03×
Massachusetts49,8090.66×
Maryland44,2780.67×
Utah43,7201.28×
Iowa41,9551.33×
Arkansas39,3801.25×
Oregon38,4180.88×
Mississippi35,9301.14×
Kansas35,9001.19×
New Mexico28,0951.47×
Nevada26,8220.73×
Idaho25,3971.33×
Nebraska24,8491.3×
West Virginia24,5481.38×
Connecticut24,5370.64×
South Dakota12,9591.47×
New Hampshire12,5850.84×
Maine11,9280.87×
Montana10,9941.04×
Hawaii9,6140.59×
North Dakota8,7981.12×
Rhode Island7,8850.65×
Delaware7,1740.68×
Alaska6,3740.78×
Wyoming5,9021.04×
Washington, District of Columbia5,4960.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tim McGraw audience
BrandAffinityCategory
Food1.54×Food & Beverages
Rock music1.87×Music & Radio
Texas country music4.93×Music & Radio
Música sertaneja5.22×Music & Radio
Faith Hill12.39×Music & Radio
Country music2.08×Music & Radio
Friendship1.95×Kids & Family
Roots rock4.68×Music & Radio
Toby Keith7.8×Music & Radio
Keith Urban7.18×Music & Radio
Southern soul4.3×Music & Radio
Western music (North America)4.66×Music & Radio
Old-time music4.53×Music & Radio
Rockabilly4.1×Fashion & Accessoires
Alternative country4.16×Music & Radio
Lainey Wilson5.65×Music & Radio
George Strait6.53×Music & Radio
Alan Jackson6.75×Music & Radio
Nashville sound5.35×Music & Radio
Ella Langley4.08×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tim McGraw audience
TraitClusterScore
ExtroversionTHRILL1.43
Community OrientationOPEN1.27
TraditionCONSERVATISM1.27
Family OrientationCONSERVATISM1.08
CreativityOPEN1.05
IndividualismJOY1.03

Worldwide distribution

Worldwide audience distribution share by country for Tim McGraw
CountryShare
United States51.3%
United Kingdom8.2%
Brazil6.6%

See Tim McGraw audiences in other countries

More Country music audiences in United States

Frequently asked questions

How many fans does Tim McGraw have in United States?

Tim McGraw has an estimated audience of 3,821,626 people in United States, concentrated in Texas and California.

What is the gender split and age of Tim McGraw fans?

65.7% of Tim McGraw fans are female, 34.3% are male, with an average age of 42.3 years.

Which brands do Tim McGraw fans like most?

Tim McGraw fans show strongest brand affinity for Food (1.54×), Rock music (1.87×), and Texas country music (4.93×) over the country average.

Where do Tim McGraw fans live in United States?

Tim McGraw fans in United States are most concentrated in Texas (reach 317,342), California (reach 302,532), and Florida (reach 189,809). These three regions account for the largest share of the active audience.

What other brands do Tim McGraw fans also like?

Beyond Tim McGraw itself, the audience over-indexes on Rock music (1.87×), Texas country music (4.93×), Música sertaneja (5.22×), and Faith Hill (12.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tim McGraw. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.