Rascasse Audience Intelligence

Southern soul Audience in United States

A data profile of the people who buy, follow and care about Southern soul in United States — modelled from more than twelve digital signal sources. Southern soul has an estimated audience of 14,342,209 people in United States.

#68among Musical genre in United States#1647among Topic in United States#158in Music & Radio

The average Southern soul fan in United States is 47.0 years old, more female, and lives primarily in Georgia.

The audience is concentrated in Georgia, North Carolina, South Carolina.

Top brand affinities include Rockabilly, Deion Sanders, Britney Spears, with strongest over-indexing on Rockabilly (11.56× the country average).

Demographically, the Southern soul audience skews more female with an average age of 47.0, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Southern soul fan in United States is more female, around 47.0 years old, with strong Patriotism tendencies and a notable affinity for Rockabilly.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Southern soul profile in United States.

Audience size
14.3M
in United States
Gender
60.4%♀
39.6% male
Age
47.0
average years
Country rank
#2445
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Southern soul fans

60.4% are female, 39.6% are male, average age 47.0.

Fig. 02

Gender split

60.4%
Female
39.6%
Male
Demographic split for Southern soul audience in United States
MetricValue
Female60.4%
Male39.6%
Average age47.0
Estimated audience size14,342,209
Fig. 03

Age distribution

Ø 47.0
average years
Age distribution of the Southern soul audience in United States
Age bracketShare%
16-198%
20-2911%
30-3916%
40-4926%
50+40%
Fig. 04

Worldwide distribution

69.8%

of the worldwide Southern soul audience comes from United States.

Worldwide audience distribution share by country for Southern soul
CountryShare
United States69.8%
Canada4.8%
United Kingdom4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Southern soul audience in United States is strongest.

Fig. 05

Top regions by affinity

Southern soul fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~2.5M6.05×
02South Carolina~1.5M5.95×
03North Carolina~2M4.42×
04Louisiana~700K3.56×
05Virginia~1M2.93×
06Mississippi~300K2.67×
07Tennessee~600K2.01×
08Alabama~300K1.71×
09West Virginia~70K1.09×
10Delaware~40K1.09×
11Maryland~300K1.05×
12Florida~1M1.01×
13Arkansas~100K0.99×
14New Mexico~70K0.98×
15Alaska~30K0.95×
16Vermont~20K0.94×
17North Dakota~30K0.93×
18South Dakota~30K0.92×
19Washington, District of Columbia~40K0.91×
20Montana~40K0.91×
21Rhode Island~40K0.89×
22New Hampshire~50K0.88×
23Maine~50K0.88×
24Idaho~60K0.87×
25Hawaii~50K0.87×
26Texas~1M0.85×
27Nebraska~60K0.85×
28Utah~100K0.83×
29Oregon~100K0.82×
30Iowa~100K0.81×
31Kansas~90K0.80×
32Kentucky~100K0.79×
33Oklahoma~100K0.78×
34Connecticut~100K0.78×
35Nevada~100K0.76×
36Wisconsin~200K0.71×
37Minnesota~100K0.70×
38Washington~200K0.68×
39Massachusetts~200K0.68×
40Missouri~200K0.68×
41Arizona~200K0.67×
42Indiana~200K0.67×
43Colorado~200K0.67×
44New Jersey~200K0.63×
45Michigan~200K0.60×
46Ohio~300K0.57×
47Pennsylvania~300K0.54×
48Illinois~300K0.53×
49New York~400K0.45×
50California~600K0.35×
Fig. 06

Affinity by region

Affinity by region — Southern soul, United States
0.35×1.00×6.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Southern soul audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Southern soul audience
#·InterestCategoryAffinity×
01RockabillyFashion & Accessoires11.56×
02Deion SandersSports8.94×
03Berlin WallTravel & Leisure6.02×
04Soul foodMusic & Radio5.20×
05Non-alcoholic beverageFood & Beverages3.30×
06Britney SpearsMusic & Radio3.27×
07Microwave ovenHome & Garden3.23×
08NostalgiaHome & Garden2.61×
09GeneticsKids & Family2.48×
10Real propertyHome & Garden2.42×
11PharmacyBusiness & Career2.40×
12Hardware storeHome & Garden2.37×
13TraditionPolitics & Society2.29×
14Fox News ChannelMovies & TV2.14×
15MSNNews1.99×
16Nonprofit organizationPolitics & Society1.91×
17HairstyleBeauty & Wellness1.81×
18Pizza HutFood & Beverages1.75×
19Blues musicMusic & Radio1.55×
20HappinessHealth1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Southern soul audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Southern soul audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.26×
Community OrientationOPEN1.85×
TraditionCONSERVATISM1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Southern soul audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.59×
Design AffinityPREMIUM0.65×
Pet OwnershipJOY0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Southern soul have in United States?

Southern soul has an estimated audience of 14,342,209 people in United States, concentrated in Georgia and North Carolina.

02

What is the gender split and age of Southern soul fans?

60.4% of Southern soul fans are female, 39.6% are male, with an average age of 47.0 years.

03

Which brands do Southern soul fans like most?

Southern soul fans show strongest brand affinity for Rockabilly (11.56×), Deion Sanders (8.94×), and Britney Spears (3.27×) over the country average.

04

Where do Southern soul fans live in United States?

Southern soul fans in United States are most concentrated in Georgia (reach ~2.5M), North Carolina (reach ~2M), and South Carolina (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Southern soul fans also like?

Beyond Southern soul itself, the audience over-indexes on Deion Sanders (8.94×), Britney Spears (3.27×), Nostalgia (2.61×), and Soul food (5.2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Southern soul audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Southern soul. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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