Southern soul Audience in United States

Southern soul logo

Southern soul has an estimated audience of 14,342,209 people in United States. 60.4% are female, 39.6% are male, average age 47.0. Top regions: Georgia, North Carolina, Virginia. Top brand affinities: Goop, Wok, Governor of Michigan, headspace, Google Home.

The average Southern soul fan in United States is 47.0 years old, more female, and lives primarily in Georgia. The audience is concentrated in Georgia, North Carolina, Virginia. Top brand affinities include Goop, Wok, Governor of Michigan, with strongest over-indexing on Goop (12.42× the country average). Demographically, the Southern soul audience skews more female with an average age of 47.0, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Southern soul fans

Demographic split for Southern soul audience in United States
MetricValue
Female60.4%
Male39.6%
Average age47.0
Estimated audience size14,342,209

Audience persona

The typical Southern soul fan in United States is more female, around 47.0 years old, with strong Patriotism tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Southern soul in United States
RegionReachAffinity
Georgia2,605,0995.9×
North Carolina1,557,4073.61×
Virginia1,165,8353.34×
Texas1,109,5460.9×
South Carolina1,076,5164.99×
Florida1,039,7541.07×
Louisiana845,2944.57×
Tennessee688,1312.39×
Mississippi370,3203.13×
Alabama362,0531.81×
Maryland292,7701.19×
California264,1560.17×
New Jersey200,7060.55×
New York194,7910.24×
Illinois164,8190.34×
Ohio156,0270.35×
Michigan138,5720.37×
Pennsylvania133,6080.28×
Kentucky120,3590.67×
Colorado114,7380.51×
Arkansas103,8900.88×
West Virginia91,1781.37×
Missouri87,9830.38×
Connecticut86,4170.6×
Indiana80,9370.31×
Arizona65,6400.22×
Oklahoma62,0890.39×
New Mexico53,0930.74×
Kansas51,1910.45×
Washington49,6850.17×
Wisconsin48,4690.22×
Delaware48,4061.22×
Minnesota47,3650.23×
Massachusetts40,1820.14×
Washington, District of Columbia34,9510.81×
Nevada32,8970.24×
Iowa29,7860.25×
Alaska21,4090.7×
Hawaii20,5020.33×
Rhode Island20,1730.44×
Idaho19,8110.28×
Montana18,6630.47×
South Dakota18,4210.56×
Oregon18,3570.11×
North Dakota17,9360.61×
New Hampshire17,6770.31×
Wyoming17,3550.82×
Nebraska17,3100.24×
Maine17,0590.33×
Utah16,8430.13×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Southern soul audience
BrandAffinityCategory
Goop12.42×Internet & Social Media
Wok11.32×Food & Beverages
Governor of Michigan12.59×Politics & Society
headspace13.85×Health
Google Home8.8×Technology & Electronics
Grinch5.28×Movies & TV
Israel2.76×Travel & Leisure
Grace Slick11.4×Music & Radio
Whataburger2.23×Food & Beverages
Hibachi9.7×Food & Beverages
Vocal harmony5.38×Music & Radio
Cherish (group)12.88×Music & Radio
El Paso County, Colorado14.56×Travel & Leisure
TV Fanatic12.03×Movies & TV
No Escape (1994 film)11.95×Movies & TV
Pillow2.25×Home & Garden
Kikar HaShabbat16.19×News
Guitarist (magazine)9.69×Music & Radio
Hipster8×Politics & Society
Gift registry10.82×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Southern soul audience
TraitClusterScore
PatriotismCONSERVATISM1.48
Community OrientationOPEN1.45
ExtroversionTHRILL1.43
SpiritualityBALANCE1.38
IndividualismJOY1.38
Family OrientationCONSERVATISM1.35

Worldwide distribution

Worldwide audience distribution share by country for Southern soul
CountryShare
United States69.8%
Canada4.8%
United Kingdom4.0%

See Southern soul audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Southern soul have in United States?

Southern soul has an estimated audience of 14,342,209 people in United States, concentrated in Georgia and North Carolina.

What is the gender split and age of Southern soul fans?

60.4% of Southern soul fans are female, 39.6% are male, with an average age of 47.0 years.

Which brands do Southern soul fans like most?

Southern soul fans show strongest brand affinity for Goop (12.42×), Wok (11.32×), and Governor of Michigan (12.59×) over the country average.

Where do Southern soul fans live in United States?

Southern soul fans in United States are most concentrated in Georgia (reach 2,605,099), North Carolina (reach 1,557,407), and Virginia (reach 1,165,835). These three regions account for the largest share of the active audience.

What other brands do Southern soul fans also like?

Beyond Southern soul itself, the audience over-indexes on Wok (11.32×), Governor of Michigan (12.59×), headspace (13.85×), and Google Home (8.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Southern soul. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.