Rascasse Audience Intelligence

Jelly Roll Audience in United States

A data profile of the people who buy, follow and care about Jelly Roll in United States — modelled from more than twelve digital signal sources. Jelly Roll has an estimated audience of 12,366,920 people in United States.

#3among Country music in United States#120among Person in United States#198in Music & Radio

The average Jelly Roll fan in United States is 32.0 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Ariana Grande, TikTok, Spotify, with strongest over-indexing on Ariana Grande (3.73× the country average).

Demographically, the Jelly Roll audience skews more male with an average age of 32.0, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jelly Roll fan in United States is more male, around 32.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Ariana Grande.

Category: Music & Radio · Type: Person · Subtype: Country music

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jelly Roll profile in United States.

Audience size
12.4M
in United States
Gender
39.2%♀
60.8% male
Age
32.0
average years
Country rank
#2888
Person in United States
Fig. 01

Search interest · 12-month trend

+30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jelly Roll fans

39.2% are female, 60.8% are male, average age 32.0.

Fig. 02

Gender split

39.2%
Female
60.8%
Male
Demographic split for Jelly Roll audience in United States
MetricValue
Female39.2%
Male60.8%
Average age32.0
Estimated audience size12,366,920
Fig. 03

Age distribution

Ø 32.0
average years
Age distribution of the Jelly Roll audience in United States
Age bracketShare%
16-1938%
20-2924%
30-3917%
40-4912%
50+9%
Fig. 04

Worldwide distribution

72.7%

of the worldwide Jelly Roll audience comes from United States.

Worldwide audience distribution share by country for Jelly Roll
CountryShare
United States72.7%
Canada7.8%
United Kingdom4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jelly Roll audience in United States is strongest.

Fig. 05

Top regions by affinity

Jelly Roll fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~400K1.54×
02Kentucky~200K1.40×
03West Virginia~70K1.36×
04Arkansas~100K1.28×
05Oklahoma~200K1.27×
06Iowa~100K1.27×
07Ohio~400K1.21×
08Missouri~200K1.21×
09Alabama~200K1.21×
10North Dakota~30K1.21×
11Nebraska~70K1.20×
12Indiana~200K1.19×
13Maine~50K1.17×
14Michigan~300K1.15×
15Kansas~100K1.13×
16Idaho~70K1.13×
17Montana~40K1.13×
18Wisconsin~200K1.12×
19South Dakota~30K1.12×
20South Carolina~200K1.10×
21Wyoming~20K1.10×
22New Hampshire~50K1.09×
23Louisiana~200K1.08×
24Mississippi~100K1.08×
25Pennsylvania~400K1.01×
26Minnesota~200K1.01×
27North Carolina~300K0.99×
28Utah~100K0.96×
29New Mexico~60K0.96×
30Oregon~100K0.92×
31Arizona~200K0.91×
32Colorado~200K0.90×
33Connecticut~100K0.87×
34Illinois~300K0.85×
35Georgia~300K0.85×
36Virginia~200K0.85×
37Texas~800K0.84×
38Rhode Island~30K0.84×
39Florida~600K0.83×
40Washington~200K0.83×
41Alaska~20K0.81×
42Delaware~30K0.79×
43Massachusetts~200K0.78×
44Nevada~90K0.78×
45Maryland~100K0.72×
46New York~500K0.71×
47New Jersey~200K0.70×
48California~800K0.64×
49Washington, District of Columbia~20K0.55×
50Hawaii~30K0.53×
Fig. 06

Affinity by region

Affinity by region — Jelly Roll, United States
0.53×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jelly Roll audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jelly Roll audience
#·InterestCategoryAffinity×
01Tyler, The CreatorMusic & Radio5.87×
02Kendrick LamarMusic & Radio5.36×
03Post MaloneMusic & Radio5.10×
04Megan FoxMovies & TV3.76×
05Ariana GrandeMusic & Radio3.73×
06Teyana TaylorMovies & TV3.67×
07Hailee SteinfeldMovies & TV3.08×
08BPCars & Mobility2.80×
09Apple MusicMusic & Radio2.20×
10PokémonGames2.16×
11YouTube MusicInternet & Social Media2.06×
12Stranger ThingsMovies & TV2.05×
13Anime conventionLiterature2.04×
14Digital photographyBusiness & Career1.81×
15NikeFashion & Accessoires1.80×
16Music festivalsMusic & Radio1.75×
17Google DriveTechnology & Electronics1.67×
18TikTokInternet & Social Media1.65×
19Wendy'sFood & Beverages1.61×
20SpotifyInternet & Social Media1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jelly Roll audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jelly Roll audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.45×
ExtroversionTHRILL1.39×
Family OrientationCONSERVATISM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jelly Roll audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.75×
Need for SecurityCONSERVATISM0.83×
DIY MentalityTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jelly Roll have in United States?

Jelly Roll has an estimated audience of 12,366,920 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Jelly Roll fans?

39.2% of Jelly Roll fans are female, 60.8% are male, with an average age of 32.0 years.

03

Which brands do Jelly Roll fans like most?

Jelly Roll fans show strongest brand affinity for Ariana Grande (3.73×), TikTok (1.65×), and Spotify (1.57×) over the country average.

04

Where do Jelly Roll fans live in United States?

Jelly Roll fans in United States are most concentrated in Texas (reach ~800K), California (reach ~800K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Jelly Roll fans also like?

Beyond Jelly Roll itself, the audience over-indexes on TikTok (1.65×), Spotify (1.57×), Kendrick Lamar (5.36×), and Tyler, The Creator (5.87×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Jelly Roll. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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