Rascasse Audience Intelligence

Post Malone Audience in United States

A data profile of the people who buy, follow and care about Post Malone in United States — modelled from more than twelve digital signal sources. Post Malone has an estimated audience of 5,114,678 people in United States.

#28among Hip hop in United States#693among Person in United States#577in Music & Radio

The average Post Malone fan in United States is 28.3 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Sabrina Carpenter, Michael Jackson, Jelly Roll, with strongest over-indexing on Sabrina Carpenter (4.2× the country average).

Demographically, the Post Malone audience skews balanced with an average age of 28.3, and over-indexes on personality traits such as Early Adopter Mentality, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Post Malone fan in United States is balanced, around 28.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Sabrina Carpenter.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Post Malone profile in United States.

Audience size
5.1M
in United States
Gender
45.6%♀
54.4% male
Age
28.3
average years
Country rank
#6559
Person in United States
Fig. 01

Search interest · 12-month trend

-54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Post Malone fans

45.6% are female, 54.4% are male, average age 28.3.

Fig. 02

Gender split

45.6%
Female
54.4%
Male
Demographic split for Post Malone audience in United States
MetricValue
Female45.6%
Male54.4%
Average age28.3
Estimated audience size5,114,678
Fig. 03

Age distribution

Ø 28.3
average years
Age distribution of the Post Malone audience in United States
Age bracketShare%
16-1950%
20-2924%
30-3914%
40-498%
50+4%
Fig. 04

Worldwide distribution

40.0%

of the worldwide Post Malone audience comes from United States.

Worldwide audience distribution share by country for Post Malone
CountryShare
United States40.0%
Germany5.8%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Post Malone audience in United States is strongest.

Fig. 05

Top regions by affinity

Post Malone fans by region: top regions in United States
#RegionReachAffinity×
01Utah~100K1.98×
02Idaho~50K1.61×
03Tennessee~200K1.38×
04Maine~30K1.30×
05Montana~20K1.25×
06Arkansas~60K1.24×
07Alabama~100K1.14×
08Kentucky~90K1.13×
09Iowa~60K1.13×
10Alaska~10K1.11×
11West Virginia~30K1.10×
12Indiana~100K1.09×
13South Dakota~20K1.08×
14Missouri~100K1.07×
15Texas~600K1.06×
16North Dakota~10K1.06×
17Wisconsin~100K1.05×
18Oklahoma~70K1.05×
19New Mexico~30K1.05×
20Kansas~50K1.02×
21Ohio~200K1.01×
22South Carolina~90K1.01×
23New Hampshire~20K1.01×
24North Carolina~200K1.00×
25Louisiana~80K1.00×
26Connecticut~60K0.98×
27Pennsylvania~200K0.97×
28Minnesota~90K0.97×
29Arizona~100K0.96×
30Colorado~90K0.95×
31Vermont~10K0.94×
32Oregon~70K0.93×
33Nebraska~30K0.93×
34Mississippi~50K0.92×
35Massachusetts~100K0.90×
36Washington~100K0.89×
37Michigan~100K0.87×
38Florida~400K0.86×
39Virginia~100K0.86×
40Georgia~200K0.84×
41Illinois~200K0.83×
42Nevada~50K0.83×
43Rhode Island~20K0.82×
44New York~300K0.79×
45Delaware~10K0.76×
46California~500K0.75×
47Maryland~80K0.73×
48New Jersey~100K0.72×
49Washington, District of Columbia~10K0.65×
50Hawaii~20K0.62×
Fig. 06

Affinity by region

Affinity by region — Post Malone, United States
0.62×1.00×1.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Post Malone audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Post Malone audience
#·InterestCategoryAffinity×
01Bruno MarsMusic & Radio5.21×
02Jelly RollMusic & Radio5.10×
03AngèleMusic & Radio4.92×
04Hailee SteinfeldMovies & TV4.91×
05DepopFashion & Accessoires4.90×
06Madison BeerMusic & Radio4.60×
07Lindsay LohanMovies & TV4.44×
08Dua LipaMusic & Radio4.34×
09Sabrina CarpenterMusic & Radio4.20×
10Morgan WallenMusic & Radio3.67×
11Billie EilishMusic & Radio3.46×
12Michael JacksonMusic & Radio2.95×
13YouTube MusicInternet & Social Media2.72×
14Apple MusicMusic & Radio2.58×
15The Gilded AgeMovies & TV2.42×
16Stranger ThingsMovies & TV2.27×
17Fashion NovaShopping2.21×
18Harry PotterMovies & TV2.18×
19Britney SpearsMusic & Radio2.15×
20Taylor SwiftMusic & Radio1.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Post Malone audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Post Malone audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.26×
Design AffinityPREMIUM1.06×
Pet OwnershipJOY1.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Post Malone audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.51×
SpiritualityBALANCE0.61×
Community OrientationOPEN0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Post Malone have in United States?

Post Malone has an estimated audience of 5,114,678 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Post Malone fans?

45.6% of Post Malone fans are female, 54.4% are male, with an average age of 28.3 years.

03

Which brands do Post Malone fans like most?

Post Malone fans show strongest brand affinity for Sabrina Carpenter (4.2×), Michael Jackson (2.95×), and Jelly Roll (5.1×) over the country average.

04

Where do Post Malone fans live in United States?

Post Malone fans in United States are most concentrated in Texas (reach ~600K), California (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Post Malone fans also like?

Beyond Post Malone itself, the audience over-indexes on Michael Jackson (2.95×), Jelly Roll (5.1×), Harry Potter (2.18×), and Hailee Steinfeld (4.91×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Post Malone. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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