Post Malone Audience in United States

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Post Malone has an estimated audience of 6,139,875 people in United States. 45.6% are female, 54.4% are male, average age 28.3. Top regions: Texas, California, Florida. Top brand affinities: Euphoria, Hailee Steinfeld, Sabrina Carpenter, Harry Potter, Jelly Roll.

The average Post Malone fan in United States is 28.3 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Euphoria, Hailee Steinfeld, Sabrina Carpenter, with strongest over-indexing on Euphoria (1.9× the country average). Demographically, the Post Malone audience skews balanced with an average age of 28.3, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Demographics of Post Malone fans

Demographic split for Post Malone audience in United States
MetricValue
Female45.6%
Male54.4%
Average age28.3
Estimated audience size6,139,875

Audience persona

The typical Post Malone fan in United States is balanced, around 28.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Euphoria.

Top regions in United States

Top regions ranked by reach for Post Malone in United States
RegionReachAffinity
Texas567,0871.07×
California515,8390.76×
Florida370,3700.89×
New York288,8440.84×
Pennsylvania211,2001.02×
North Carolina196,4141.06×
Ohio193,7311.02×
Illinois177,3360.87×
Tennessee175,2821.42×
Georgia170,4510.9×
Michigan145,2930.9×
Virginia136,8930.92×
Indiana123,0841.1×
Arizona122,5750.98×
Massachusetts115,3060.95×
New Jersey114,8720.74×
Washington114,5830.93×
Missouri108,4311.1×
Utah106,7221.94×
Alabama103,0731.2×
Colorado95,9200.99×
South Carolina95,1341.03×
Wisconsin92,6111×
Kentucky90,7371.18×
Minnesota89,1621.01×
Louisiana78,4670.99×
Maryland77,6440.74×
Oklahoma72,9861.07×
Oregon66,3820.94×
Arkansas62,8921.24×
Connecticut58,6030.95×
Iowa56,4511.12×
Idaho49,7411.62×
Nevada48,3390.81×
Kansas47,0380.97×
Mississippi45,2560.89×
West Virginia30,9741.08×
Maine30,4711.39×
Nebraska28,3200.92×
New Mexico26,1300.85×
New Hampshire24,8691.03×
Montana18,7341.1×
Rhode Island15,7400.81×
Hawaii15,5560.59×
South Dakota13,7830.97×
North Dakota12,9481.03×
Delaware12,1620.72×
Washington, District of Columbia12,0380.65×
Alaska10,0850.77×
Vermont9,9960.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Post Malone audience
BrandAffinityCategory
Euphoria1.9×Movies & TV
Hailee Steinfeld4.91×Movies & TV
Sabrina Carpenter4.2×Music & Radio
Harry Potter2.18×Movies & TV
Jelly Roll5.1×Music & Radio
YouTube Music2.72×Internet & Social Media
Bruno Mars5.21×Music & Radio
The Gilded Age2.42×Movies & TV
Madison Beer4.6×Music & Radio
Lindsay Lohan4.44×Movies & TV
Billie Eilish3.46×Music & Radio
Stranger Things2.27×Movies & TV
Taylor Swift1.89×Music & Radio
Fashion Nova2.21×Shopping
Morgan Wallen3.67×Music & Radio
Tate McRae3.47×Music & Radio
Benson Boone3.61×Music & Radio
Michael Jackson2.95×Music & Radio
Apple Music2.58×Music & Radio
Game of Thrones2.17×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Post Malone audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.33
Early Adopter MentalityPOWER1.88
ExtroversionTHRILL1.63
SustainabilityBALANCE1.3
Family OrientationCONSERVATISM1.2
Luxury OrientationPREMIUM1.14

Worldwide distribution

Worldwide audience distribution share by country for Post Malone
CountryShare
United States43.5%
Germany5.7%
United Kingdom5.0%

See Post Malone audiences in other countries

More Hip hop audiences in United States

Frequently asked questions

How many fans does Post Malone have in United States?

Post Malone has an estimated audience of 6,139,875 people in United States, concentrated in Texas and California.

What is the gender split and age of Post Malone fans?

45.6% of Post Malone fans are female, 54.4% are male, with an average age of 28.3 years.

Which brands do Post Malone fans like most?

Post Malone fans show strongest brand affinity for Euphoria (1.9×), Hailee Steinfeld (4.91×), and Sabrina Carpenter (4.2×) over the country average.

Where do Post Malone fans live in United States?

Post Malone fans in United States are most concentrated in Texas (reach 567,087), California (reach 515,839), and Florida (reach 370,370). These three regions account for the largest share of the active audience.

What other brands do Post Malone fans also like?

Beyond Post Malone itself, the audience over-indexes on Hailee Steinfeld (4.91×), Sabrina Carpenter (4.2×), Harry Potter (2.18×), and Jelly Roll (5.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Post Malone. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.