A data profile of the people who buy, follow and care about Post Malone in United Kingdom — modelled from more than twelve digital signal sources. Post Malone has an estimated audience of 644,271 people in United Kingdom.
The average Post Malone fan in United Kingdom is 29.0 years old, more male, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
The key figures that characterise the Post Malone profile in United Kingdom.
43.2% are female, 56.8% are male, average age 29.0.
| Metric | Value |
|---|---|
| Female | 43.2% |
| Male | 56.8% |
| Average age | 29.0 |
| Estimated audience size | 644,271 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 46% | |
| 20-29 | 27% | |
| 30-39 | 13% | |
| 40-49 | 8% | |
| 50+ | 5% |
of the worldwide Post Malone audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 40.0% |
| Germany | 5.8% |
| United Kingdom | 5.0% |
Where the Post Malone audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~500K | 1.29× | |
| 02 | West Midlands | ~40K | 1.27× | |
| 03 | Yorkshire and the Humber | ~70K | 1.25× | |
| 04 | East of England | ~80K | 1.20× | |
| 05 | North East | ~30K | 1.13× | |
| 06 | South East | ~90K | 0.98× | |
| 07 | Wales | ~40K | 0.94× | |
| 08 | Scotland | ~60K | 0.91× | |
| 09 | Northern Ireland | ~20K | 0.87× | |
| 10 | South West | ~50K | 0.85× | |
| 11 | East Midlands | ~40K | 0.84× | |
| 12 | North West | ~40K | 0.49× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Post Malone. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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