Post Malone Audience in Germany
Post Malone has an estimated audience of 802,841 people in Germany. 46.6% are female, 53.4% are male, average age 28.7. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: CHECK24, Gute Zeiten, schlechte Zeiten, Men's Fitness, Finch, Muscle & Fitness.
The average Post Malone fan in Germany is 28.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include CHECK24, Gute Zeiten, schlechte Zeiten, Men's Fitness, with strongest over-indexing on CHECK24 (1.61× the country average). Demographically, the Post Malone audience skews balanced with an average age of 28.7, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Hip hop
Demographics of Post Malone fans
| Metric | Value |
|---|---|
| Female | 46.6% |
| Male | 53.4% |
| Average age | 28.7 |
| Estimated audience size | 802,841 |
Audience persona
The typical Post Malone fan in Germany is balanced, around 28.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for CHECK24.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 192,984 | 1.1× |
| Bayern | 143,617 | 1.11× |
| Niedersachsen | 88,094 | 1.13× |
| Hessen | 67,416 | 1.1× |
| Baden-Württemberg | 65,712 | 0.6× |
| Rheinland-Pfalz | 42,560 | 1.06× |
| Berlin | 41,466 | 1.16× |
| Sachsen | 39,315 | 1× |
| Schleswig-Holstein | 30,117 | 1.04× |
| Brandenburg | 23,058 | 0.93× |
| Hamburg | 21,750 | 1.2× |
| Thüringen | 19,016 | 0.93× |
| Sachsen-Anhalt | 18,637 | 0.9× |
| Mecklenburg-Vorpommern | 13,919 | 0.91× |
| Saarland | 9,045 | 0.92× |
| Bremen | 6,349 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CHECK24 | 1.61× | Business & Career |
| Gute Zeiten, schlechte Zeiten | 1.56× | Movies & TV |
| Men's Fitness | 1.57× | Sports |
| Finch | 1.59× | Music & Radio |
| Muscle & Fitness | 1.58× | Sports |
| Deutschrap | 1.57× | Music & Radio |
| Equine nutrition | 1.52× | Pets & Animals |
| Haftbefehl | 1.74× | Music & Radio |
| EA Sports FC | 1.57× | Games |
| Women's soccer | 1.5× | Sports |
| Ariana Grande | 1.51× | Music & Radio |
| FIFA (video game series) | 1.57× | Games |
| Instant Gaming | 1.59× | Games |
| ASICS | 1.56× | Fashion & Accessoires |
| Cro (rapper) | 1.69× | Music & Radio |
| Betano | 1.53× | Games |
| Justin Bieber | 1.51× | Music & Radio |
| Puma | 1.56× | Fashion & Accessoires |
| Ed Sheeran | 1.62× | Music & Radio |
| Levi Strauss & Co. | 1.59× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.68 |
| Urban Lifestyle | OPEN | 1.53 |
| Sustainability | BALANCE | 1.45 |
| Social Media Usage | JOY | 1.34 |
| Luxury Orientation | PREMIUM | 1.3 |
| Indulgence | JOY | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 43.5% |
| Germany | 5.7% |
| United Kingdom | 5.0% |
See Post Malone audiences in other countries
More Hip hop audiences in Germany
- Finch (6,928,145)
- Nina Chuba (3,981,908)
- Haftbefehl (3,635,757)
- Ikkimel (2,465,472)
- Bad Bunny (2,399,085)
Frequently asked questions
How many fans does Post Malone have in Germany?
Post Malone has an estimated audience of 802,841 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Post Malone fans?
46.6% of Post Malone fans are female, 53.4% are male, with an average age of 28.7 years.
Which brands do Post Malone fans like most?
Post Malone fans show strongest brand affinity for CHECK24 (1.61×), Gute Zeiten, schlechte Zeiten (1.56×), and Men's Fitness (1.57×) over the country average.
Where do Post Malone fans live in Germany?
Post Malone fans in Germany are most concentrated in Nordrhein-Westfalen (reach 192,984), Bayern (reach 143,617), and Niedersachsen (reach 88,094). These three regions account for the largest share of the active audience.
What other brands do Post Malone fans also like?
Beyond Post Malone itself, the audience over-indexes on Gute Zeiten, schlechte Zeiten (1.56×), Men's Fitness (1.57×), Finch (1.59×), and Muscle & Fitness (1.58×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Post Malone. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.