Rascasse Audience Intelligence

Post Malone Audience in Germany

A data profile of the people who buy, follow and care about Post Malone in Germany — modelled from more than twelve digital signal sources. Post Malone has an estimated audience of 744,566 people in Germany.

#31among Hip hop in Germany#1383among Person in Germany#891in Music & Radio

The average Post Malone fan in Germany is 28.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include CHECK24, Gute Zeiten, schlechte Zeiten, Men's Fitness, with strongest over-indexing on CHECK24 (1.61× the country average).

Demographically, the Post Malone audience skews balanced with an average age of 28.7, and over-indexes on personality traits such as Risk Appetite, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Post Malone fan in Germany is balanced, around 28.7 years old, with strong Risk Appetite tendencies and a notable affinity for CHECK24.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Post Malone profile in Germany.

Audience size
745K
in Germany
Gender
46.6%♀
53.4% male
Age
28.7
average years
Country rank
#8430
Person in Germany
Fig. 01

Search interest · 12-month trend

-50%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Post Malone fans

46.6% are female, 53.4% are male, average age 28.7.

Fig. 02

Gender split

46.6%
Female
53.4%
Male
Demographic split for Post Malone audience in Germany
MetricValue
Female46.6%
Male53.4%
Average age28.7
Estimated audience size744,566
Fig. 03

Age distribution

Ø 28.7
average years
Age distribution of the Post Malone audience in Germany
Age bracketShare%
16-1951%
20-2922%
30-3913%
40-499%
50+6%
Fig. 04

Worldwide distribution

5.8%

of the worldwide Post Malone audience comes from Germany.

Worldwide audience distribution share by country for Post Malone
CountryShare
United States40.0%
Germany5.8%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Post Malone audience in Germany is strongest.

Fig. 05

Top regions by affinity

Post Malone fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~100K1.25×
02Hamburg~20K1.19×
03Berlin~40K1.16×
04Bayern~100K1.10×
05Nordrhein-Westfalen~200K1.04×
06Hessen~60K1.04×
07Schleswig-Holstein~30K1.03×
08Rheinland-Pfalz~40K1.00×
09Sachsen~40K0.98×
10Brandenburg~20K0.95×
11Bremen~6K0.94×
12Mecklenburg-Vorpommern~10K0.93×
13Sachsen-Anhalt~20K0.92×
14Thüringen~20K0.92×
15Saarland~9K0.92×
16Baden-Württemberg~80K0.71×
Fig. 06

Affinity by region

Affinity by region — Post Malone, Germany
0.71×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Post Malone audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Post Malone audience
#·InterestCategoryAffinity×
01BushidoMusic & Radio1.81×
02HaftbefehlMusic & Radio1.74×
03Cro (rapper)Music & Radio1.69×
04CHECK24Business & Career1.61×
05FinchMusic & Radio1.59×
06Instant GamingGames1.59×
07Muscle & FitnessSports1.58×
08Men's FitnessSports1.57×
09DeutschrapMusic & Radio1.57×
10EA Sports FCGames1.57×
11FIFA (video game series)Games1.57×
12Gute Zeiten, schlechte ZeitenMovies & TV1.56×
13ASICSFashion & Accessoires1.56×
14PumaFashion & Accessoires1.56×
15BetanoGames1.53×
16Equine nutritionPets & Animals1.52×
17Ariana GrandeMusic & Radio1.51×
18Justin BieberMusic & Radio1.51×
19Women's soccerSports1.50×
20Polo Ralph LaurenFashion & Accessoires1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Post Malone audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Post Malone audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.29×
SustainabilityBALANCE1.12×
Social Media UsageJOY1.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Post Malone audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.75×
TraditionCONSERVATISM0.84×
CreativityOPEN0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Post Malone have in Germany?

Post Malone has an estimated audience of 744,566 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Post Malone fans?

46.6% of Post Malone fans are female, 53.4% are male, with an average age of 28.7 years.

03

Which brands do Post Malone fans like most?

Post Malone fans show strongest brand affinity for CHECK24 (1.61×), Gute Zeiten, schlechte Zeiten (1.56×), and Men's Fitness (1.57×) over the country average.

04

Where do Post Malone fans live in Germany?

Post Malone fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Niedersachsen (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Post Malone fans also like?

Beyond Post Malone itself, the audience over-indexes on Gute Zeiten, schlechte Zeiten (1.56×), Men's Fitness (1.57×), Muscle & Fitness (1.58×), and Deutschrap (1.57×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Post Malone audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Post Malone. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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