Justin Bieber Audience in Germany
Justin Bieber has an estimated audience of 2,904,680 people in Germany. 60.6% are female, 39.4% are male, average age 31.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Barbie, Baby food, Ernsting's family, Infant, Deichmann.
The average Justin Bieber fan in Germany is 31.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Barbie, Baby food, Ernsting's family, with strongest over-indexing on Barbie (2.58× the country average). Demographically, the Justin Bieber audience skews more female with an average age of 31.4, and over-indexes on personality traits such as Individualism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Pop
Demographics of Justin Bieber fans
| Metric | Value |
|---|---|
| Female | 60.6% |
| Male | 39.4% |
| Average age | 31.4 |
| Estimated audience size | 2,904,680 |
Audience persona
The typical Justin Bieber fan in Germany is more female, around 31.4 years old, with strong Individualism tendencies and a notable affinity for Barbie.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 727,978 | 1.15× |
| Bayern | 513,548 | 1.1× |
| Baden-Württemberg | 429,746 | 1.08× |
| Niedersachsen | 290,594 | 1.03× |
| Hessen | 248,437 | 1.12× |
| Berlin | 153,924 | 1.19× |
| Rheinland-Pfalz | 143,774 | 0.99× |
| Sachsen | 132,900 | 0.93× |
| Schleswig-Holstein | 103,594 | 0.99× |
| Brandenburg | 81,916 | 0.91× |
| Hamburg | 77,242 | 1.18× |
| Sachsen-Anhalt | 62,189 | 0.83× |
| Thüringen | 61,020 | 0.82× |
| Mecklenburg-Vorpommern | 44,657 | 0.81× |
| Saarland | 32,688 | 0.92× |
| Bremen | 23,854 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Barbie | 2.58× | Movies & TV |
| Baby food | 2.78× | Kids & Family |
| Ernsting's family | 2.89× | Shopping |
| Infant | 2.1× | Kids & Family |
| Deichmann | 1.79× | Shopping |
| Infant bodysuit | 3.19× | Kids & Family |
| Toddler | 2.08× | Kids & Family |
| H&M | 1.51× | Shopping |
| Childhood | 1.77× | Kids & Family |
| Parent | 1.85× | Kids & Family |
| Bonprix | 1.96× | Shopping |
| Rossmann | 1.56× | Shopping |
| BabyOne | 3.6× | Kids & Family |
| Taylor Swift | 2.47× | Music & Radio |
| C&A | 1.84× | Shopping |
| Child | 1.52× | Kids & Family |
| Infant clothing | 2.32× | Kids & Family |
| Child safety seat | 3× | Kids & Family |
| Children's clothing | 1.95× | Fashion & Accessoires |
| Gute Zeiten, schlechte Zeiten | 1.8× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.34 |
| Luxury Orientation | PREMIUM | 1.16 |
| Creativity | OPEN | 1.12 |
| Price Sensitivity | PREMIUM | 1.12 |
| Social Media Usage | JOY | 1.04 |
| DIY Mentality | THRILL | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.7% |
| Brazil | 7.5% |
| Germany | 4.9% |
See Justin Bieber audiences in other countries
More Pop audiences in Germany
- Taylor Swift (5,379,176)
- Michael Jackson (4,591,556)
- Dieter Bohlen (4,156,257)
- Peter Maffay (3,426,059)
- Ariana Grande (3,362,301)
Frequently asked questions
How many fans does Justin Bieber have in Germany?
Justin Bieber has an estimated audience of 2,904,680 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Justin Bieber fans?
60.6% of Justin Bieber fans are female, 39.4% are male, with an average age of 31.4 years.
Which brands do Justin Bieber fans like most?
Justin Bieber fans show strongest brand affinity for Barbie (2.58×), Baby food (2.78×), and Ernsting's family (2.89×) over the country average.
Where do Justin Bieber fans live in Germany?
Justin Bieber fans in Germany are most concentrated in Nordrhein-Westfalen (reach 727,978), Bayern (reach 513,548), and Baden-Württemberg (reach 429,746). These three regions account for the largest share of the active audience.
What other brands do Justin Bieber fans also like?
Beyond Justin Bieber itself, the audience over-indexes on Baby food (2.78×), Ernsting's family (2.89×), Infant (2.1×), and Deichmann (1.79×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Justin Bieber. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.