Rascasse Audience Intelligence

Justin Bieber Audience in Germany

A data profile of the people who buy, follow and care about Justin Bieber in Germany — modelled from more than twelve digital signal sources. Justin Bieber has an estimated audience of 3,009,775 people in Germany.

#10among Pop in Germany#102among Person in Germany#145in Music & Radio

The average Justin Bieber fan in Germany is 31.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Barbie, Baby food, Ernsting's family, with strongest over-indexing on Barbie (2.58× the country average).

Demographically, the Justin Bieber audience skews more female with an average age of 31.4, and over-indexes on personality traits such as Creativity, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Justin Bieber fan in Germany is more female, around 31.4 years old, with strong Creativity tendencies and a notable affinity for Barbie.

Category: Music & Radio · Type: Person · Subtype: Pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Justin Bieber profile in Germany.

Audience size
3M
in Germany
Gender
60.6%♀
39.4% male
Age
31.4
average years
Country rank
#2107
Person in Germany
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Justin Bieber fans

60.6% are female, 39.4% are male, average age 31.4.

Fig. 02

Gender split

60.6%
Female
39.4%
Male
Demographic split for Justin Bieber audience in Germany
MetricValue
Female60.6%
Male39.4%
Average age31.4
Estimated audience size3,009,775
Fig. 03

Age distribution

Ø 31.4
average years
Age distribution of the Justin Bieber audience in Germany
Age bracketShare%
16-1940%
20-2924%
30-3916%
40-4912%
50+8%
Fig. 04

Worldwide distribution

5.0%

of the worldwide Justin Bieber audience comes from Germany.

Worldwide audience distribution share by country for Justin Bieber
CountryShare
United States25.7%
Brazil7.3%
Germany5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Justin Bieber audience in Germany is strongest.

Fig. 05

Top regions by affinity

Justin Bieber fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~80K1.16×
02Berlin~100K1.14×
03Nordrhein-Westfalen~700K1.12×
04Hessen~200K1.10×
05Bayern~500K1.07×
06Baden-Württemberg~400K1.06×
07Niedersachsen~300K1.02×
08Rheinland-Pfalz~100K0.99×
09Schleswig-Holstein~100K0.99×
10Bremen~20K0.99×
11Saarland~30K0.94×
12Sachsen~100K0.93×
13Brandenburg~80K0.93×
14Thüringen~60K0.86×
15Sachsen-Anhalt~60K0.85×
16Mecklenburg-Vorpommern~50K0.85×
Fig. 06

Affinity by region

Affinity by region — Justin Bieber, Germany
0.85×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Justin Bieber audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Justin Bieber audience
#·InterestCategoryAffinity×
01BabyOneKids & Family3.60×
02Infant bodysuitKids & Family3.19×
03Child safety seatKids & Family3.00×
04Ernsting's familyShopping2.89×
05Baby foodKids & Family2.78×
06BarbieMovies & TV2.58×
07Taylor SwiftMusic & Radio2.47×
08Infant clothingKids & Family2.32×
09InfantKids & Family2.10×
10ToddlerKids & Family2.08×
11BonprixShopping1.96×
12Children's clothingFashion & Accessoires1.95×
13ParentKids & Family1.85×
14C&AShopping1.84×
15Gute Zeiten, schlechte ZeitenMovies & TV1.80×
16DeichmannShopping1.79×
17ChildhoodKids & Family1.77×
18RossmannShopping1.56×
19ChildKids & Family1.52×
20H&MShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Justin Bieber audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Justin Bieber audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.24×
ExtroversionTHRILL1.22×
Family OrientationCONSERVATISM1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Justin Bieber audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.71×
Career OrientationPOWER0.72×
PatriotismCONSERVATISM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Justin Bieber have in Germany?

Justin Bieber has an estimated audience of 3,009,775 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Justin Bieber fans?

60.6% of Justin Bieber fans are female, 39.4% are male, with an average age of 31.4 years.

03

Which brands do Justin Bieber fans like most?

Justin Bieber fans show strongest brand affinity for Barbie (2.58×), Baby food (2.78×), and Ernsting's family (2.89×) over the country average.

04

Where do Justin Bieber fans live in Germany?

Justin Bieber fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Justin Bieber fans also like?

Beyond Justin Bieber itself, the audience over-indexes on Baby food (2.78×), Ernsting's family (2.89×), Infant (2.1×), and Deichmann (1.79×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pop audiences in Germany

See Justin Bieber audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Justin Bieber. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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