Rascasse Audience Intelligence

Infant bodysuit Audience in Germany

A data profile of the people who buy, follow and care about Infant bodysuit in Germany — modelled from more than twelve digital signal sources. Infant bodysuit has an estimated audience of 4,107,237 people in Germany.

#881among Topic in Germany#36in Kids & Family

The average Infant bodysuit fan in Germany is 36.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Parental leave, Baby food, Bassinet, with strongest over-indexing on Parental leave (29.59× the country average).

Demographically, the Infant bodysuit audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Family Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Infant bodysuit fan in Germany is more female, around 36.9 years old, with strong Family Orientation tendencies and a notable affinity for Parental leave.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Infant bodysuit profile in Germany.

Audience size
4.1M
in Germany
Gender
78.5%♀
21.5% male
Age
36.9
average years
Country rank
#1418
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Infant bodysuit fans

78.5% are female, 21.5% are male, average age 36.9.

Fig. 02

Gender split

78.5%
Female
21.5%
Male
Demographic split for Infant bodysuit audience in Germany
MetricValue
Female78.5%
Male21.5%
Average age36.9
Estimated audience size4,107,237
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Infant bodysuit audience in Germany
Age bracketShare%
16-1919%
20-2926%
30-3924%
40-4918%
50+13%
Fig. 04

Worldwide distribution

5.0%

of the worldwide Infant bodysuit audience comes from Germany.

Worldwide audience distribution share by country for Infant bodysuit
CountryShare
Japan23.4%
United States18.7%
Germany5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Infant bodysuit audience in Germany is strongest.

Fig. 05

Top regions by affinity

Infant bodysuit fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~200K1.34×
02Bremen~40K1.12×
03Saarland~50K1.04×
04Sachsen-Anhalt~100K1.00×
05Thüringen~100K1.00×
06Mecklenburg-Vorpommern~80K1.00×
07Bayern~600K0.98×
08Hessen~300K0.98×
09Brandenburg~100K0.98×
10Hamburg~90K0.98×
11Schleswig-Holstein~100K0.96×
12Rheinland-Pfalz~200K0.95×
13Sachsen~200K0.94×
14Baden-Württemberg~500K0.91×
15Niedersachsen~400K0.90×
16Nordrhein-Westfalen~800K0.86×
Fig. 06

Affinity by region

Affinity by region — Infant bodysuit, Germany
0.86×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Infant bodysuit audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Infant bodysuit audience
#·InterestCategoryAffinity×
01Parental leaveKids & Family29.59×
02BassinetKids & Family29.15×
03Powdered milkKids & Family27.59×
04Romper suitFashion & Accessoires22.71×
05Baby foodKids & Family18.85×
06AdoptionKids & Family17.64×
07DiaperKids & Family16.41×
08vertbaudetFashion & Accessoires13.98×
09Child careKids & Family13.14×
10PreschoolKids & Family12.88×
11HomeschoolingPolitics & Society11.86×
12Baby transportKids & Family11.75×
13Early childhood educationBusiness & Career10.71×
14PampersKids & Family8.32×
15Children's literatureLiterature7.46×
16Child developmentBusiness & Career7.31×
17Picture bookLiterature6.62×
18Ernsting's familyShopping6.33×
19Children's clothingFashion & Accessoires5.19×
20KitchenHome & Garden4.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Infant bodysuit audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Infant bodysuit audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.21×
Design AffinityPREMIUM2.06×
CreativityOPEN2.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Infant bodysuit audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.64×
PatriotismCONSERVATISM0.66×
Need for SecurityCONSERVATISM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Infant bodysuit have in Germany?

Infant bodysuit has an estimated audience of 4,107,237 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Infant bodysuit fans?

78.5% of Infant bodysuit fans are female, 21.5% are male, with an average age of 36.9 years.

03

Which brands do Infant bodysuit fans like most?

Infant bodysuit fans show strongest brand affinity for Parental leave (29.59×), Baby food (18.85×), and Bassinet (29.15×) over the country average.

04

Where do Infant bodysuit fans live in Germany?

Infant bodysuit fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Bayern (reach ~600K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Infant bodysuit fans also like?

Beyond Infant bodysuit itself, the audience over-indexes on Baby food (18.85×), Bassinet (29.15×), Powdered milk (27.59×), and Romper suit (22.71×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

See Infant bodysuit audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Infant bodysuit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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