Infant bodysuit Audience in Germany
Infant bodysuit has an estimated audience of 4,107,237 people in Germany. 78.5% are female, 21.5% are male, average age 36.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Baby food, Bassinet, Parental leave, Child care, Romper suit.
The average Infant bodysuit fan in Germany is 36.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Baby food, Bassinet, Parental leave, with strongest over-indexing on Baby food (12.72× the country average). Demographically, the Infant bodysuit audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Family Orientation, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Infant bodysuit fans
| Metric | Value |
|---|---|
| Female | 78.5% |
| Male | 21.5% |
| Average age | 36.9 |
| Estimated audience size | 4,107,237 |
Audience persona
The typical Infant bodysuit fan in Germany is more female, around 36.9 years old, with strong Family Orientation tendencies and a notable affinity for Baby food.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 422,780 | 0.47× |
| Bayern | 365,066 | 0.55× |
| Baden-Württemberg | 287,515 | 0.51× |
| Berlin | 233,205 | 1.27× |
| Hessen | 194,263 | 0.62× |
| Niedersachsen | 134,055 | 0.34× |
| Rheinland-Pfalz | 126,801 | 0.62× |
| Thüringen | 125,971 | 1.2× |
| Sachsen-Anhalt | 122,342 | 1.15× |
| Brandenburg | 113,392 | 0.89× |
| Mecklenburg-Vorpommern | 107,601 | 1.37× |
| Saarland | 106,965 | 2.12× |
| Bremen | 104,970 | 2.99× |
| Sachsen | 101,848 | 0.51× |
| Schleswig-Holstein | 100,247 | 0.68× |
| Hamburg | 65,966 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Baby food | 12.72× | Kids & Family |
| Bassinet | 26.02× | Kids & Family |
| Parental leave | 15.76× | Kids & Family |
| Child care | 11.7× | Kids & Family |
| Romper suit | 19.93× | Fashion & Accessoires |
| Baby transport | 12.86× | Kids & Family |
| Pampers | 9.05× | Kids & Family |
| Ernsting's family | 6.48× | Shopping |
| vertbaudet | 12.73× | Fashion & Accessoires |
| Diaper | 10.1× | Kids & Family |
| Preschool | 8.91× | Kids & Family |
| Children's clothing | 4.91× | Fashion & Accessoires |
| Breastfeeding | 7.96× | Kids & Family |
| Early childhood education | 7.57× | Business & Career |
| Maternity clothing | 12.83× | Fashion & Accessoires |
| C&A | 3.71× | Shopping |
| Powdered milk | 8.75× | Kids & Family |
| Children's literature | 5.03× | Literature |
| Breast pump | 11.23× | Kids & Family |
| Child development | 3.68× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.71 |
| Creativity | OPEN | 1.54 |
| DIY Mentality | THRILL | 1.48 |
| Individualism | JOY | 1.45 |
| Design Affinity | PREMIUM | 1.35 |
| Sustainability | BALANCE | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 23.4% |
| United States | 18.7% |
| Germany | 5.0% |
See Infant bodysuit audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Infant bodysuit have in Germany?
Infant bodysuit has an estimated audience of 4,107,237 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Infant bodysuit fans?
78.5% of Infant bodysuit fans are female, 21.5% are male, with an average age of 36.9 years.
Which brands do Infant bodysuit fans like most?
Infant bodysuit fans show strongest brand affinity for Baby food (12.72×), Bassinet (26.02×), and Parental leave (15.76×) over the country average.
Where do Infant bodysuit fans live in Germany?
Infant bodysuit fans in Germany are most concentrated in Nordrhein-Westfalen (reach 422,780), Bayern (reach 365,066), and Baden-Württemberg (reach 287,515). These three regions account for the largest share of the active audience.
What other brands do Infant bodysuit fans also like?
Beyond Infant bodysuit itself, the audience over-indexes on Bassinet (26.02×), Parental leave (15.76×), Child care (11.7×), and Romper suit (19.93×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Infant bodysuit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.