Pampers Audience in Germany
Pampers has an estimated audience of 3,339,984 people in Germany. 72.6% are female, 27.4% are male, average age 37.4. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Barbie, Baby food, Infant bodysuit, Toddler, Infant bed.
The average Pampers fan in Germany is 37.4 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Barbie, Baby food, Infant bodysuit, with strongest over-indexing on Barbie (10.95× the country average). Demographically, the Pampers audience skews more female with an average age of 37.4, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Brand · Subtype: Diapers
Demographics of Pampers fans
| Metric | Value |
|---|---|
| Female | 72.6% |
| Male | 27.4% |
| Average age | 37.4 |
| Estimated audience size | 3,339,984 |
Audience persona
The typical Pampers fan in Germany is more female, around 37.4 years old, with strong DIY Mentality tendencies and a notable affinity for Barbie.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 626,647 | 1.17× |
| Nordrhein-Westfalen | 571,330 | 0.78× |
| Baden-Württemberg | 557,710 | 1.22× |
| Niedersachsen | 398,720 | 1.23× |
| Hessen | 287,310 | 1.13× |
| Rheinland-Pfalz | 187,626 | 1.12× |
| Berlin | 146,276 | 0.98× |
| Sachsen | 138,566 | 0.85× |
| Schleswig-Holstein | 121,534 | 1.01× |
| Brandenburg | 85,130 | 0.82× |
| Hamburg | 77,308 | 1.02× |
| Sachsen-Anhalt | 74,490 | 0.86× |
| Thüringen | 70,534 | 0.83× |
| Saarland | 48,366 | 1.18× |
| Mecklenburg-Vorpommern | 44,981 | 0.71× |
| Bremen | 31,108 | 1.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Barbie | 10.95× | Movies & TV |
| Baby food | 7.06× | Kids & Family |
| Infant bodysuit | 8.32× | Kids & Family |
| Toddler | 4.85× | Kids & Family |
| Infant bed | 8.39× | Home & Garden |
| Baby powder | 8.16× | Kids & Family |
| Child safety seat | 7.52× | Kids & Family |
| Parental leave | 7.05× | Kids & Family |
| Baby Walz | 7.91× | Kids & Family |
| Baby bottle | 8.76× | Kids & Family |
| Childhood | 3.59× | Kids & Family |
| Pacifier | 9.15× | Kids & Family |
| BabyOne | 7.69× | Kids & Family |
| Babywearing | 7.17× | Kids & Family |
| Diaper bag | 6.96× | Kids & Family |
| Ernsting's family | 4.75× | Shopping |
| Baby transport | 7.35× | Kids & Family |
| Diaper | 7.65× | Kids & Family |
| Babywalz | 6.68× | Kids & Family |
| Parent | 3.29× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.45 |
| Design Affinity | PREMIUM | 1.37 |
| Family Orientation | CONSERVATISM | 1.31 |
| Creativity | OPEN | 1.3 |
| Price Sensitivity | PREMIUM | 1.24 |
| Healthy Lifestyle | BALANCE | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 16.2% |
| Brazil | 14.3% |
| Italy | 10.7% |
See Pampers audiences in other countries
More Diapers audiences in Germany
Frequently asked questions
How many fans does Pampers have in Germany?
Pampers has an estimated audience of 3,339,984 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Pampers fans?
72.6% of Pampers fans are female, 27.4% are male, with an average age of 37.4 years.
Which brands do Pampers fans like most?
Pampers fans show strongest brand affinity for Barbie (10.95×), Baby food (7.06×), and Infant bodysuit (8.32×) over the country average.
Where do Pampers fans live in Germany?
Pampers fans in Germany are most concentrated in Bayern (reach 626,647), Nordrhein-Westfalen (reach 571,330), and Baden-Württemberg (reach 557,710). These three regions account for the largest share of the active audience.
What other brands do Pampers fans also like?
Beyond Pampers itself, the audience over-indexes on Baby food (7.06×), Infant bodysuit (8.32×), Toddler (4.85×), and Infant bed (8.39×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pampers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.