Baby bottle Audience in Germany
Baby bottle has an estimated audience of 2,080,632 people in Germany. 72.3% are female, 27.7% are male, average age 37.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Home Office, Ipekyol, Saving, Cachorro.
The average Baby bottle fan in Germany is 37.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Home Office, Ipekyol, with strongest over-indexing on Rossmann (2.11× the country average). Demographically, the Baby bottle audience skews more female with an average age of 37.6, and over-indexes on personality traits such as DIY Mentality, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Baby bottle fans
| Metric | Value |
|---|---|
| Female | 72.3% |
| Male | 27.7% |
| Average age | 37.6 |
| Estimated audience size | 2,080,632 |
Audience persona
The typical Baby bottle fan in Germany is more female, around 37.6 years old, with strong DIY Mentality tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 593,138 | 1.3× |
| Bayern | 402,374 | 1.2× |
| Baden-Württemberg | 324,499 | 1.14× |
| Niedersachsen | 234,811 | 1.16× |
| Hessen | 177,678 | 1.12× |
| Sachsen | 94,153 | 0.92× |
| Berlin | 89,277 | 0.96× |
| Rheinland-Pfalz | 79,730 | 0.76× |
| Schleswig-Holstein | 66,195 | 0.89× |
| Brandenburg | 57,536 | 0.89× |
| Hamburg | 57,315 | 1.22× |
| Thüringen | 47,282 | 0.89× |
| Sachsen-Anhalt | 43,369 | 0.8× |
| Mecklenburg-Vorpommern | 27,673 | 0.7× |
| Saarland | 26,766 | 1.05× |
| Bremen | 17,511 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2.11× | Shopping |
| Home Office | 2.41× | Business & Career |
| Ipekyol | 7.31× | Shopping |
| Saving | 1.72× | Business & Career |
| Cachorro | 3.76× | Pets & Animals |
| Eurodressage | 10.04× | Sports |
| Mothercare | 1.61× | Kids & Family |
| Bank account | 2.36× | Business & Career |
| Time (magazine) | 1.58× | News |
| Emil Nolde | 3.71× | Arts & Culture |
| Golem | 2.03× | Technology & Electronics |
| Este, Veneto | 1.54× | Travel & Leisure |
| Low-carbon emission | 3.76× | Politics & Society |
| Percussion ensemble | 10.31× | Music & Radio |
| Ireen Sheer | 1.62× | Music & Radio |
| Picnic | 1.95× | Kids & Family |
| Gloria | 2.39× | Music & Radio |
| Homesteading | 3.17× | Home & Garden |
| Sixx | 1.54× | Movies & TV |
| Scopa | 7.04× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.64 |
| Family Orientation | CONSERVATISM | 1.63 |
| Design Affinity | PREMIUM | 1.47 |
| Creativity | OPEN | 1.4 |
| Price Sensitivity | PREMIUM | 1.32 |
| Sustainability | BALANCE | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.6% |
| Japan | 16.5% |
| Germany | 5.6% |
See Baby bottle audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Baby bottle have in Germany?
Baby bottle has an estimated audience of 2,080,632 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Baby bottle fans?
72.3% of Baby bottle fans are female, 27.7% are male, with an average age of 37.6 years.
Which brands do Baby bottle fans like most?
Baby bottle fans show strongest brand affinity for Rossmann (2.11×), Home Office (2.41×), and Ipekyol (7.31×) over the country average.
Where do Baby bottle fans live in Germany?
Baby bottle fans in Germany are most concentrated in Nordrhein-Westfalen (reach 593,138), Bayern (reach 402,374), and Baden-Württemberg (reach 324,499). These three regions account for the largest share of the active audience.
What other brands do Baby bottle fans also like?
Beyond Baby bottle itself, the audience over-indexes on Home Office (2.41×), Ipekyol (7.31×), Saving (1.72×), and Cachorro (3.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Baby bottle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.