Adoption Audience in Germany
Adoption has an estimated audience of 1,742,229 people in Germany. 73.3% are female, 26.7% are male, average age 39.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Diaper bag, Child development, Pre-kindergarten, Parental leave, Infant bodysuit.
The average Adoption fan in Germany is 39.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Diaper bag, Child development, Pre-kindergarten, with strongest over-indexing on Diaper bag (27.2× the country average). Demographically, the Adoption audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Family Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Adoption fans
| Metric | Value |
|---|---|
| Female | 73.3% |
| Male | 26.7% |
| Average age | 39.9 |
| Estimated audience size | 1,742,229 |
Audience persona
The typical Adoption fan in Germany is more female, around 39.9 years old, with strong Family Orientation tendencies and a notable affinity for Diaper bag.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 389,786 | 1.02× |
| Bayern | 267,403 | 0.95× |
| Baden-Württemberg | 215,756 | 0.91× |
| Niedersachsen | 168,066 | 0.99× |
| Hessen | 144,192 | 1.09× |
| Sachsen | 90,527 | 1.06× |
| Rheinland-Pfalz | 86,635 | 0.99× |
| Berlin | 75,890 | 0.97× |
| Schleswig-Holstein | 58,892 | 0.94× |
| Brandenburg | 57,867 | 1.07× |
| Sachsen-Anhalt | 46,703 | 1.03× |
| Thüringen | 42,823 | 0.96× |
| Hamburg | 38,329 | 0.97× |
| Mecklenburg-Vorpommern | 31,650 | 0.95× |
| Saarland | 26,305 | 1.23× |
| Bremen | 12,570 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Diaper bag | 27.2× | Kids & Family |
| Child development | 15.07× | Business & Career |
| Pre-kindergarten | 16.63× | Kids & Family |
| Parental leave | 18.91× | Kids & Family |
| Infant bodysuit | 17.64× | Kids & Family |
| Baby powder | 19.66× | Kids & Family |
| Early childhood | 22.42× | Kids & Family |
| Cloth diaper | 31.82× | Kids & Family |
| Babywearing | 17.99× | Kids & Family |
| Infant clothing | 13.09× | Kids & Family |
| Romper suit | 23.23× | Fashion & Accessoires |
| Powdered milk | 22.77× | Kids & Family |
| Baby monitor | 19.5× | Kids & Family |
| Baby food | 9.19× | Kids & Family |
| Infant bed | 13.97× | Home & Garden |
| Child safety seat | 12.25× | Kids & Family |
| Primary education | 8.21× | Kids & Family |
| Pacifier | 14.67× | Kids & Family |
| Bassinet | 14.64× | Kids & Family |
| Toddler | 6.16× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.53 |
| DIY Mentality | THRILL | 1.4 |
| Pet Ownership | JOY | 1.32 |
| Design Affinity | PREMIUM | 1.32 |
| Tradition | CONSERVATISM | 1.29 |
| Creativity | OPEN | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.9% |
| Italy | 7.4% |
| United Kingdom | 6.3% |
See Adoption audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Adoption have in Germany?
Adoption has an estimated audience of 1,742,229 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Adoption fans?
73.3% of Adoption fans are female, 26.7% are male, with an average age of 39.9 years.
Which brands do Adoption fans like most?
Adoption fans show strongest brand affinity for Diaper bag (27.2×), Child development (15.07×), and Pre-kindergarten (16.63×) over the country average.
Where do Adoption fans live in Germany?
Adoption fans in Germany are most concentrated in Nordrhein-Westfalen (reach 389,786), Bayern (reach 267,403), and Baden-Württemberg (reach 215,756). These three regions account for the largest share of the active audience.
What other brands do Adoption fans also like?
Beyond Adoption itself, the audience over-indexes on Child development (15.07×), Pre-kindergarten (16.63×), Parental leave (18.91×), and Infant bodysuit (17.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Adoption. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.