Rascasse Audience Intelligence

Adoption Audience in Germany

A data profile of the people who buy, follow and care about Adoption in Germany — modelled from more than twelve digital signal sources. Adoption has an estimated audience of 1,742,229 people in Germany.

#2161among Topic in Germany#118in Kids & Family

The average Adoption fan in Germany is 39.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Diaper bag, Child development, Pre-kindergarten, with strongest over-indexing on Diaper bag (27.2× the country average).

Demographically, the Adoption audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Family Orientation, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Adoption fan in Germany is more female, around 39.9 years old, with strong Family Orientation tendencies and a notable affinity for Diaper bag.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Adoption profile in Germany.

Audience size
1.7M
in Germany
Gender
73.3%♀
26.7% male
Age
39.9
average years
Country rank
#3861
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Adoption fans

73.3% are female, 26.7% are male, average age 39.9.

Fig. 02

Gender split

73.3%
Female
26.7%
Male
Demographic split for Adoption audience in Germany
MetricValue
Female73.3%
Male26.7%
Average age39.9
Estimated audience size1,742,229
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Adoption audience in Germany
Age bracketShare%
16-1913%
20-2922%
30-3925%
40-4922%
50+18%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Adoption audience comes from Germany.

Worldwide audience distribution share by country for Adoption
CountryShare
United States34.9%
Italy7.4%
United Kingdom6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Adoption audience in Germany is strongest.

Fig. 05

Top regions by affinity

Adoption fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~30K1.43×
02Rheinland-Pfalz~90K1.07×
03Hessen~100K1.06×
04Sachsen~90K1.04×
05Sachsen-Anhalt~50K1.04×
06Brandenburg~60K1.03×
07Nordrhein-Westfalen~400K0.99×
08Thüringen~40K0.98×
09Niedersachsen~200K0.96×
10Mecklenburg-Vorpommern~30K0.96×
11Schleswig-Holstein~60K0.94×
12Hamburg~40K0.94×
13Bayern~300K0.92×
14Berlin~70K0.92×
15Bremen~10K0.90×
16Baden-Württemberg~200K0.89×
Fig. 06

Affinity by region

Affinity by region — Adoption, Germany
0.89×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Adoption audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Adoption audience
#·InterestCategoryAffinity×
01Cloth diaperKids & Family31.82×
02Diaper bagKids & Family27.20×
03Romper suitFashion & Accessoires23.23×
04Powdered milkKids & Family22.77×
05Early childhoodKids & Family22.42×
06Baby powderKids & Family19.66×
07Baby monitorKids & Family19.50×
08Parental leaveKids & Family18.91×
09BabywearingKids & Family17.99×
10Infant bodysuitKids & Family17.64×
11Pre-kindergartenKids & Family16.63×
12Child developmentBusiness & Career15.07×
13PacifierKids & Family14.67×
14BassinetKids & Family14.64×
15Infant bedHome & Garden13.97×
16Infant clothingKids & Family13.09×
17Child safety seatKids & Family12.25×
18Baby foodKids & Family9.19×
19Primary educationKids & Family8.21×
20ToddlerKids & Family6.16×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Adoption audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Adoption audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.81×
CreativityOPEN1.37×
DIY MentalityTHRILL1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Adoption audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.55×
MindfulnessBALANCE0.62×
Career OrientationPOWER0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Adoption have in Germany?

Adoption has an estimated audience of 1,742,229 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Adoption fans?

73.3% of Adoption fans are female, 26.7% are male, with an average age of 39.9 years.

03

Which brands do Adoption fans like most?

Adoption fans show strongest brand affinity for Diaper bag (27.2×), Child development (15.07×), and Pre-kindergarten (16.63×) over the country average.

04

Where do Adoption fans live in Germany?

Adoption fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Adoption fans also like?

Beyond Adoption itself, the audience over-indexes on Child development (15.07×), Pre-kindergarten (16.63×), Parental leave (18.91×), and Infant bodysuit (17.64×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

See Adoption audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Adoption. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →