Rascasse Audience Intelligence

Infant bed Audience in Germany

A data profile of the people who buy, follow and care about Infant bed in Germany — modelled from more than twelve digital signal sources. Infant bed has an estimated audience of 2,870,399 people in Germany.

#1357among Topic in Germany#190in Home & Garden

The average Infant bed fan in Germany is 37.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Bassinet, Parental leave, Romper suit, with strongest over-indexing on Bassinet (34× the country average).

Demographically, the Infant bed audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Family Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Infant bed fan in Germany is more female, around 37.3 years old, with strong Family Orientation tendencies and a notable affinity for Bassinet.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Infant bed profile in Germany.

Audience size
2.9M
in Germany
Gender
71.6%♀
28.4% male
Age
37.3
average years
Country rank
#2242
Topic in Germany
Fig. 01

Search interest · 12-month trend

+84%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Infant bed fans

71.6% are female, 28.4% are male, average age 37.3.

Fig. 02

Gender split

71.6%
Female
28.4%
Male
Demographic split for Infant bed audience in Germany
MetricValue
Female71.6%
Male28.4%
Average age37.3
Estimated audience size2,870,399
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Infant bed audience in Germany
Age bracketShare%
16-1919%
20-2925%
30-3923%
40-4919%
50+14%
Fig. 04

Worldwide distribution

5.2%

of the worldwide Infant bed audience comes from Germany.

Worldwide audience distribution share by country for Infant bed
CountryShare
Japan19.4%
United States16.5%
Brazil5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Infant bed audience in Germany is strongest.

Fig. 05

Top regions by affinity

Infant bed fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~200K1.06×
02Berlin~100K1.06×
03Hamburg~70K1.05×
04Schleswig-Holstein~100K1.03×
05Bremen~30K1.02×
06Sachsen-Anhalt~70K1.01×
07Mecklenburg-Vorpommern~60K1.01×
08Thüringen~70K1.00×
09Niedersachsen~300K0.99×
10Rheinland-Pfalz~100K0.99×
11Sachsen~100K0.99×
12Brandenburg~90K0.99×
13Baden-Württemberg~400K0.97×
14Bayern~400K0.96×
15Nordrhein-Westfalen~600K0.94×
16Saarland0.00×
Fig. 06

Affinity by region

Affinity by region — Infant bed, Germany
0.94×1.00×1.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Infant bed audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Infant bed audience
#·InterestCategoryAffinity×
01BassinetKids & Family34.00×
02Romper suitFashion & Accessoires31.17×
03Parental leaveKids & Family21.67×
04Powdered milkKids & Family18.44×
05DiaperKids & Family14.81×
06Baby transportKids & Family14.01×
07AdoptionKids & Family13.97×
08Baby foodKids & Family13.88×
09vertbaudetFashion & Accessoires13.02×
10HomeschoolingPolitics & Society10.90×
11Child safety seatKids & Family10.23×
12Child careKids & Family9.89×
13PreschoolKids & Family9.40×
14PampersKids & Family8.39×
15Children's literatureLiterature6.81×
16Child developmentBusiness & Career6.43×
17Ernsting's familyShopping6.04×
18Children's clothingFashion & Accessoires5.62×
19C&AShopping4.46×
20KitchenHome & Garden4.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Infant bed audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Infant bed audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.54×
Design AffinityPREMIUM2.20×
CreativityOPEN2.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Infant bed audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.71×
PatriotismCONSERVATISM0.72×
Need for SecurityCONSERVATISM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Infant bed have in Germany?

Infant bed has an estimated audience of 2,870,399 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Infant bed fans?

71.6% of Infant bed fans are female, 28.4% are male, with an average age of 37.3 years.

03

Which brands do Infant bed fans like most?

Infant bed fans show strongest brand affinity for Bassinet (34×), Parental leave (21.67×), and Romper suit (31.17×) over the country average.

04

Where do Infant bed fans live in Germany?

Infant bed fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~400K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Infant bed fans also like?

Beyond Infant bed itself, the audience over-indexes on Parental leave (21.67×), Romper suit (31.17×), Baby food (13.88×), and Powdered milk (18.44×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Infant bed audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Infant bed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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