Infant bed Audience in Germany
Infant bed has an estimated audience of 2,870,399 people in Germany. 71.6% are female, 28.4% are male, average age 37.3. Top regions: Hessen, Bayern, Nordrhein-Westfalen. Top brand affinities: Rossmann, Progressive rock, Home Office, Ipekyol, Saving.
The average Infant bed fan in Germany is 37.3 years old, more female, and lives primarily in Hessen. The audience is concentrated in Hessen, Bayern, Nordrhein-Westfalen. Top brand affinities include Rossmann, Progressive rock, Home Office, with strongest over-indexing on Rossmann (1.84× the country average). Demographically, the Infant bed audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Family Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Infant bed fans
| Metric | Value |
|---|---|
| Female | 71.6% |
| Male | 28.4% |
| Average age | 37.3 |
| Estimated audience size | 2,870,399 |
Audience persona
The typical Infant bed fan in Germany is more female, around 37.3 years old, with strong Family Orientation tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hessen | 319,960 | 1.46× |
| Bayern | 311,377 | 0.67× |
| Nordrhein-Westfalen | 302,907 | 0.48× |
| Baden-Württemberg | 295,044 | 0.75× |
| Niedersachsen | 240,114 | 0.86× |
| Berlin | 214,209 | 1.67× |
| Schleswig-Holstein | 149,631 | 1.45× |
| Hamburg | 114,874 | 1.77× |
| Sachsen-Anhalt | 91,306 | 1.23× |
| Mecklenburg-Vorpommern | 80,304 | 1.47× |
| Thüringen | 62,676 | 0.86× |
| Brandenburg | 56,418 | 0.63× |
| Bremen | 52,227 | 2.13× |
| Sachsen | 50,674 | 0.36× |
| Rheinland-Pfalz | 29,118 | 0.2× |
| Saarland | None× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.84× | Shopping |
| Progressive rock | 3.55× | Music & Radio |
| Home Office | 2.52× | Business & Career |
| Ipekyol | 7.24× | Shopping |
| Saving | 1.71× | Business & Career |
| e-fellows.net | 25.45× | Business & Career |
| Eurodressage | 11.4× | Sports |
| Natural rubber | 1.96× | Cars & Mobility |
| Golem | 2.55× | Technology & Electronics |
| Euphonium | 8.63× | Music & Radio |
| Molly Hatchet | 9.9× | Music & Radio |
| Percussion ensemble | 13.19× | Music & Radio |
| Bank account | 2.07× | Business & Career |
| Cachorro | 2.43× | Pets & Animals |
| Preacher (comics) | 4.57× | Literature |
| Icon (magazine) | 1.55× | Arts & Culture |
| Emil Nolde | 3.16× | Arts & Culture |
| Picnic | 2.17× | Kids & Family |
| Ireen Sheer | 1.62× | Music & Radio |
| Hasan Minhaj | 12× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.11 |
| DIY Mentality | THRILL | 1.69 |
| Sustainability | BALANCE | 1.66 |
| Creativity | OPEN | 1.6 |
| LGBTQ+ Identity | OPEN | 1.48 |
| Design Affinity | PREMIUM | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 19.4% |
| United States | 16.5% |
| Brazil | 5.2% |
See Infant bed audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Infant bed have in Germany?
Infant bed has an estimated audience of 2,870,399 people in Germany, concentrated in Hessen and Bayern.
What is the gender split and age of Infant bed fans?
71.6% of Infant bed fans are female, 28.4% are male, with an average age of 37.3 years.
Which brands do Infant bed fans like most?
Infant bed fans show strongest brand affinity for Rossmann (1.84×), Progressive rock (3.55×), and Home Office (2.52×) over the country average.
Where do Infant bed fans live in Germany?
Infant bed fans in Germany are most concentrated in Hessen (reach 319,960), Bayern (reach 311,377), and Nordrhein-Westfalen (reach 302,907). These three regions account for the largest share of the active audience.
What other brands do Infant bed fans also like?
Beyond Infant bed itself, the audience over-indexes on Progressive rock (3.55×), Home Office (2.52×), Ipekyol (7.24×), and Saving (1.71×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Infant bed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.