Early childhood Audience in Germany
Early childhood has an estimated audience of 2,071,318 people in Germany. 68.9% are female, 31.1% are male, average age 39.6. Top regions: Nordrhein-Westfalen, Sachsen-Anhalt, Rheinland-Pfalz. Top brand affinities: Rossmann, Artistic inspiration, Saving, Progressive rock, Ipekyol.
The average Early childhood fan in Germany is 39.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Sachsen-Anhalt, Rheinland-Pfalz. Top brand affinities include Rossmann, Artistic inspiration, Saving, with strongest over-indexing on Rossmann (1.62× the country average). Demographically, the Early childhood audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Design Affinity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 14 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Early childhood fans
| Metric | Value |
|---|---|
| Female | 68.9% |
| Male | 31.1% |
| Average age | 39.6 |
| Estimated audience size | 2,071,318 |
Audience persona
The typical Early childhood fan in Germany is more female, around 39.6 years old, with strong Design Affinity tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 116,572 | 0.26× |
| Sachsen-Anhalt | 109,050 | 2.03× |
| Rheinland-Pfalz | 97,375 | 0.94× |
| Brandenburg | 95,832 | 1.49× |
| Thüringen | 94,105 | 1.78× |
| Baden-Württemberg | 93,969 | 0.33× |
| Niedersachsen | 89,220 | 0.44× |
| Bayern | 86,774 | 0.26× |
| Schleswig-Holstein | 86,648 | 1.17× |
| Mecklenburg-Vorpommern | 85,254 | 2.16× |
| Sachsen | 84,730 | 0.83× |
| Hessen | 70,059 | 0.44× |
| Berlin | 59,696 | 0.64× |
| Hamburg | 57,018 | 1.22× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.62× | Shopping |
| Artistic inspiration | 2.53× | Arts & Culture |
| Saving | 2.83× | Business & Career |
| Progressive rock | 2.9× | Music & Radio |
| Ipekyol | 6.35× | Shopping |
| Natural rubber | 2.5× | Cars & Mobility |
| Low-carbon emission | 6.27× | Politics & Society |
| Collectable | 1.56× | Kids & Family |
| Percussion ensemble | 16.7× | Music & Radio |
| Eurodressage | 10.03× | Sports |
| Commercial mortgage | 1.62× | Business & Career |
| Fatteh | 7.77× | Food & Beverages |
| Cachorro | 2.53× | Pets & Animals |
| Rancidification | 10.79× | Business & Career |
| Emil Nolde | 3.65× | Arts & Culture |
| e-fellows.net | 14× | Business & Career |
| Information sensitivity | 2.74× | Technology & Electronics |
| Cadbury World | 4.34× | Travel & Leisure |
| MS Mode | 3.41× | Fashion & Accessoires |
| Sixx | 1.54× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.83 |
| Family Orientation | CONSERVATISM | 1.8 |
| DIY Mentality | THRILL | 1.7 |
| Sports Activity | POWER | 1.5 |
| Creativity | OPEN | 1.43 |
| LGBTQ+ Identity | OPEN | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 14.6% |
| United States | 12.3% |
| Germany | 8.9% |
See Early childhood audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Early childhood have in Germany?
Early childhood has an estimated audience of 2,071,318 people in Germany, concentrated in Nordrhein-Westfalen and Sachsen-Anhalt.
What is the gender split and age of Early childhood fans?
68.9% of Early childhood fans are female, 31.1% are male, with an average age of 39.6 years.
Which brands do Early childhood fans like most?
Early childhood fans show strongest brand affinity for Rossmann (1.62×), Artistic inspiration (2.53×), and Saving (2.83×) over the country average.
Where do Early childhood fans live in Germany?
Early childhood fans in Germany are most concentrated in Nordrhein-Westfalen (reach 116,572), Sachsen-Anhalt (reach 109,050), and Rheinland-Pfalz (reach 97,375). These three regions account for the largest share of the active audience.
What other brands do Early childhood fans also like?
Beyond Early childhood itself, the audience over-indexes on Artistic inspiration (2.53×), Saving (2.83×), Progressive rock (2.9×), and Ipekyol (6.35×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Early childhood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.