A data profile of the people who buy, follow and care about Infant bodysuit in United Kingdom — modelled from more than twelve digital signal sources. Infant bodysuit has an estimated audience of 3,033,770 people in United Kingdom.
The average Infant bodysuit fan in United Kingdom is 37.9 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Baby food, Parental leave, Folic acid, with strongest over-indexing on Baby food (12.09× the country average).
Demographically, the Infant bodysuit audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Individualism, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Infant bodysuit fan in United Kingdom is more female, around 37.9 years old, with strong Individualism tendencies and a notable affinity for Baby food.
The key figures that characterise the Infant bodysuit profile in United Kingdom.
87.0% are female, 13.0% are male, average age 37.9.
| Metric | Value |
|---|---|
| Female | 87.0% |
| Male | 13.0% |
| Average age | 37.9 |
| Estimated audience size | 3,033,770 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 30% | |
| 30-39 | 25% | |
| 40-49 | 16% | |
| 50+ | 15% |
of the worldwide Infant bodysuit audience comes from United Kingdom.
| Country | Share |
|---|---|
| Japan | 23.4% |
| United States | 18.7% |
| Germany | 5.0% |
Where the Infant bodysuit audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.49× | |
| 02 | Yorkshire and the Humber | ~300K | 1.25× | |
| 03 | Wales | ~200K | 1.09× | |
| 04 | South East | ~400K | 1.08× | |
| 05 | England | ~2.5M | 1.06× | |
| 06 | East of England | ~300K | 0.98× | |
| 07 | Scotland | ~300K | 0.97× | |
| 08 | East Midlands | ~200K | 0.93× | |
| 09 | North East | ~100K | 0.93× | |
| 10 | Northern Ireland | ~90K | 0.93× | |
| 11 | South West | ~200K | 0.91× | |
| 12 | North West | ~200K | 0.68× |
The strongest cross-interests of the Infant bodysuit audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bugaboo | Kids & Family | 22.35× | ||
| 02 | Parental leave | Kids & Family | 13.57× | ||
| 03 | Bassinet | Kids & Family | 13.47× | ||
| 04 | Baby food | Kids & Family | 12.09× | ||
| 05 | Child safety seat | Kids & Family | 8.67× | ||
| 06 | Cloth diaper | Kids & Family | 8.26× | ||
| 07 | Baby transport | Kids & Family | 8.15× | ||
| 08 | Mothercare | Kids & Family | 6.69× | ||
| 09 | Folic acid | Health | 6.23× | ||
| 10 | Breastfeeding | Kids & Family | 5.81× | ||
| 11 | Child care | Kids & Family | 4.86× | ||
| 12 | Children's clothing | Fashion & Accessoires | 4.39× | ||
| 13 | H&M | Shopping | 3.20× | ||
| 14 | EBay | Shopping | 3.04× | ||
| 15 | Volunteering | Politics & Society | 2.70× | ||
| 16 | TK Maxx | Shopping | 2.64× | ||
| 17 | Breaking news | Movies & TV | 2.40× | ||
| 18 | Toys | Games | 2.23× | ||
| 19 | Energy | Home & Garden | 2.21× | ||
| 20 | Cooking | Food & Beverages | 1.86× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.96× | |
| Family Orientation | CONSERVATISM | 1.79× | |
| Creativity | OPEN | 1.73× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.78× | |
| Spirituality | BALANCE | 0.91× | |
| Risk Appetite | THRILL | 0.93× |
Infant bodysuit has an estimated audience of 3,033,770 people in United Kingdom, concentrated in England and South East.
87.0% of Infant bodysuit fans are female, 13.0% are male, with an average age of 37.9 years.
Infant bodysuit fans show strongest brand affinity for Baby food (12.09×), Parental leave (13.57×), and Folic acid (6.23×) over the country average.
Infant bodysuit fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~400K), and Yorkshire and the Humber (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Infant bodysuit itself, the audience over-indexes on Parental leave (13.57×), Folic acid (6.23×), Children's clothing (4.39×), and Child care (4.86×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Infant bodysuit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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