Infant Audience in Germany
Infant has an estimated audience of 9,856,139 people in Germany. 72.2% are female, 27.8% are male, average age 38.0. Top brand affinities: Tagesschau, Western Union, ICloud, Fachhochschule, Satire.
Top brand affinities include Tagesschau, Western Union, ICloud, with strongest over-indexing on Tagesschau (2.66× the country average). Demographically, the Infant audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Indulgence, Design Affinity.
Category: Kids & Family · Type: Topic
Demographics of Infant fans
| Metric | Value |
|---|---|
| Female | 72.2% |
| Male | 27.8% |
| Average age | 38.0 |
| Estimated audience size | 9,856,139 |
Audience persona
The typical Infant fan in Germany is more female, around 38.0 years old, with strong Indulgence tendencies and a notable affinity for Tagesschau.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.66× | Movies & TV |
| Western Union | 5.45× | Business & Career |
| ICloud | 5.67× | Technology & Electronics |
| Fachhochschule | 8.39× | Business & Career |
| Satire | 4.77× | Literature |
| Real property | 4.96× | Home & Garden |
| Family | 2.14× | Kids & Family |
| Kurdistan | 9.63× | Travel & Leisure |
| Casino | 5.74× | Games |
| Pets | 1.67× | Pets & Animals |
| Smallville | 8.54× | Movies & TV |
| German television comedy | 4.9× | Movies & TV |
| Hygiene | 2.76× | Beauty & Wellness |
| Transfermarkt | 2.32× | Sports |
| Dailymotion | 5.75× | Movies & TV |
| Hairstyle | 2.48× | Beauty & Wellness |
| Bedroom furniture | 3.56× | Home & Garden |
| Automobiles | 1.59× | Cars & Mobility |
| Self care | 2.6× | Health |
| Ratatouille (film) | 6.25× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.23 |
| Design Affinity | PREMIUM | 1.22 |
| DIY Mentality | THRILL | 1.18 |
| Family Orientation | CONSERVATISM | 1.18 |
| Pet Ownership | JOY | 1.17 |
| Sports Activity | POWER | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.1% |
| Brazil | 4.9% |
| Italy | 4.5% |
See Infant audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Infant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.