Infant Audience in Germany
Infant has an estimated audience of 9,856,139 people in Germany. 72.2% are female, 27.8% are male, average age 38.0. Top brand affinities: Rossmann, Home Office, Stradivarius, Škoda Kodiaq, Preacher (comics).
Top brand affinities include Rossmann, Home Office, Stradivarius, with strongest over-indexing on Rossmann (1.97× the country average). Demographically, the Infant audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Indulgence, Design Affinity.
Category: Kids & Family · Type: Topic
Demographics of Infant fans
| Metric | Value |
|---|---|
| Female | 72.2% |
| Male | 27.8% |
| Average age | 38.0 |
| Estimated audience size | 9,856,139 |
Audience persona
The typical Infant fan in Germany is more female, around 38.0 years old, with strong Indulgence tendencies and a notable affinity for Rossmann.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.97× | Shopping |
| Home Office | 1.51× | Business & Career |
| Stradivarius | 1.97× | Shopping |
| Škoda Kodiaq | 2.43× | Cars & Mobility |
| Preacher (comics) | 6.89× | Literature |
| Home Delivery | 2.02× | Food & Beverages |
| Euphonium | 7.23× | Music & Radio |
| Corfu (regional unit) | 2.03× | Travel & Leisure |
| Molly Hatchet | 8.24× | Music & Radio |
| Golem | 1.84× | Technology & Electronics |
| Cachorro | 2.01× | Pets & Animals |
| Hauptschule | 4.16× | Kids & Family |
| Bank account | 1.56× | Business & Career |
| Esra Erol | 2.85× | Movies & TV |
| Ipekyol | 2.09× | Shopping |
| Keeper (password manager) | 2.19× | Technology & Electronics |
| Fatteh | 5.23× | Food & Beverages |
| Hà Tĩnh | 6.14× | Travel & Leisure |
| Google Home | 2.64× | Technology & Electronics |
| Theocracy | 4.33× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.23 |
| Design Affinity | PREMIUM | 1.22 |
| DIY Mentality | THRILL | 1.18 |
| Family Orientation | CONSERVATISM | 1.18 |
| Pet Ownership | JOY | 1.17 |
| Sports Activity | POWER | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.1% |
| Brazil | 4.9% |
| Italy | 4.5% |
See Infant audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Infant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.