Women's soccer Audience in Germany
Women's soccer has an estimated audience of 4,232,602 people in Germany. 35.7% are female, 64.3% are male, average age 36.5. Top regions: Nordrhein-Westfalen, Niedersachsen, Baden-Württemberg. Top brand affinities: Giulia Gwinn, Bayer 04 Leverkusen (women), Eintracht Frankfurt (women), VfL Wolfsburg (women), VfB Stuttgart (women).
The average Women's soccer fan in Germany is 36.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Baden-Württemberg. Top brand affinities include Giulia Gwinn, Bayer 04 Leverkusen (women), Eintracht Frankfurt (women), with strongest over-indexing on Giulia Gwinn (28.7× the country average). Demographically, the Women's soccer audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Sports Activity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Women's soccer fans
| Metric | Value |
|---|---|
| Female | 35.7% |
| Male | 64.3% |
| Average age | 36.5 |
| Estimated audience size | 4,232,602 |
Audience persona
The typical Women's soccer fan in Germany is more male, around 36.5 years old, with strong Sports Activity tendencies and a notable affinity for Giulia Gwinn.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 948,876 | 1.02× |
| Niedersachsen | 604,220 | 1.47× |
| Baden-Württemberg | 566,592 | 0.98× |
| Bayern | 510,716 | 0.75× |
| Hessen | 256,418 | 0.8× |
| Sachsen | 204,196 | 0.98× |
| Rheinland-Pfalz | 200,965 | 0.95× |
| Schleswig-Holstein | 190,504 | 1.25× |
| Berlin | 152,815 | 0.81× |
| Brandenburg | 142,612 | 1.09× |
| Thüringen | 127,399 | 1.18× |
| Sachsen-Anhalt | 120,311 | 1.1× |
| Mecklenburg-Vorpommern | 98,471 | 1.22× |
| Hamburg | 82,547 | 0.86× |
| Saarland | 40,182 | 0.77× |
| Bremen | 28,038 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Giulia Gwinn | 28.7× | Sports |
| Bayer 04 Leverkusen (women) | 23.29× | Sports |
| Eintracht Frankfurt (women) | 15.09× | Sports |
| VfL Wolfsburg (women) | 12.99× | Sports |
| VfB Stuttgart (women) | 14.84× | Sports |
| Lena Oberdorf | 16× | Sports |
| SV Werder Bremen (women) | 15.26× | Sports |
| Paris Saint-Germain Féminines | 10.79× | Sports |
| Alisha Lehmann | 11.17× | Sports |
| Borussia Dortmund | 2.28× | Sports |
| RB Leipzig (women) | 15.21× | Sports |
| SV Werder Bremen | 3.23× | Sports |
| 2. Bundesliga | 3.4× | Sports |
| SC Freiburg (women) | 15.26× | Sports |
| UEFA Women's Championship | 20.87× | Sports |
| 3. Liga | 4.39× | Sports |
| Eintracht Frankfurt | 2.71× | Sports |
| Tagesschau | 2.06× | Movies & TV |
| Hamburger SV (women) | 11.76× | Sports |
| dfbfrauen | 12.27× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.26 |
| Travelling | THRILL | 1.17 |
| Patriotism | CONSERVATISM | 1.1 |
| Early Adopter Mentality | POWER | 1.07 |
| Spirituality | BALANCE | 1.05 |
| Risk Appetite | THRILL | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 17.1% |
| United States | 13.2% |
| United Kingdom | 6.7% |
See Women's soccer audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Women's soccer have in Germany?
Women's soccer has an estimated audience of 4,232,602 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Women's soccer fans?
35.7% of Women's soccer fans are female, 64.3% are male, with an average age of 36.5 years.
Which brands do Women's soccer fans like most?
Women's soccer fans show strongest brand affinity for Giulia Gwinn (28.7×), Bayer 04 Leverkusen (women) (23.29×), and Eintracht Frankfurt (women) (15.09×) over the country average.
Where do Women's soccer fans live in Germany?
Women's soccer fans in Germany are most concentrated in Nordrhein-Westfalen (reach 948,876), Niedersachsen (reach 604,220), and Baden-Württemberg (reach 566,592). These three regions account for the largest share of the active audience.
What other brands do Women's soccer fans also like?
Beyond Women's soccer itself, the audience over-indexes on Bayer 04 Leverkusen (women) (23.29×), Eintracht Frankfurt (women) (15.09×), VfL Wolfsburg (women) (12.99×), and VfB Stuttgart (women) (14.84×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Women's soccer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.