Rascasse Audience Intelligence

Women's soccer Audience in Germany

A data profile of the people who buy, follow and care about Women's soccer in Germany — modelled from more than twelve digital signal sources. Women's soccer has an estimated audience of 4,232,602 people in Germany.

#27among Sport in Germany#843among Topic in Germany#113in Sports

The average Women's soccer fan in Germany is 36.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Giulia Gwinn, Frauen-Bundesliga, National Women's Soccer League, with strongest over-indexing on Giulia Gwinn (28.7× the country average).

Demographically, the Women's soccer audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Patriotism, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Women's soccer fan in Germany is more male, around 36.5 years old, with strong Patriotism tendencies and a notable affinity for Giulia Gwinn.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Women's soccer profile in Germany.

Audience size
4.2M
in Germany
Gender
35.7%♀
64.3% male
Age
36.5
average years
Country rank
#1365
Topic in Germany
Fig. 01

Search interest · 12-month trend

+54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Women's soccer fans

35.7% are female, 64.3% are male, average age 36.5.

Fig. 02

Gender split

35.7%
Female
64.3%
Male
Demographic split for Women's soccer audience in Germany
MetricValue
Female35.7%
Male64.3%
Average age36.5
Estimated audience size4,232,602
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Women's soccer audience in Germany
Age bracketShare%
16-1930%
20-2918%
30-3917%
40-4919%
50+17%
Fig. 04

Worldwide distribution

17.1%

of the worldwide Women's soccer audience comes from Germany.

Worldwide audience distribution share by country for Women's soccer
CountryShare
Germany17.1%
United States13.2%
United Kingdom6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Women's soccer audience in Germany is strongest.

Fig. 05

Top regions by affinity

Women's soccer fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~500K1.30×
02Brandenburg~200K1.16×
03Mecklenburg-Vorpommern~90K1.14×
04Sachsen-Anhalt~100K1.12×
05Thüringen~100K1.11×
06Sachsen~200K1.06×
07Rheinland-Pfalz~200K1.04×
08Schleswig-Holstein~200K1.04×
09Baden-Württemberg~500K0.95×
10Hamburg~90K0.94×
11Nordrhein-Westfalen~900K0.93×
12Bayern~600K0.89×
13Saarland~50K0.87×
14Hessen~300K0.86×
15Bremen~30K0.86×
16Berlin~100K0.77×
Fig. 06

Affinity by region

Affinity by region — Women's soccer, Germany
0.77×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Women's soccer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Women's soccer audience
#·InterestCategoryAffinity×
01Giulia GwinnSports28.70×
02National Women's Soccer LeagueSports26.19×
03Trinity RodmanSports26.19×
04UEFA Women's ChampionshipSports20.87×
05Klara BühlSports20.56×
06Lena OberdorfSports16.00×
07Frauen-BundesligaSports13.86×
08FC Bayern München (Frauen)Sports12.71×
09dfbfrauenSports12.27×
10Alisha LehmannSports11.17×
11Paris Saint-Germain FémininesSports10.79×
12Franziska PreußSports4.89×
133. LigaSports4.39×
142. BundesligaSports3.40×
15SV Werder BremenSports3.23×
16Eintracht FrankfurtSports2.71×
17SportschauSports2.63×
18Borussia DortmundSports2.28×
19FC Bayern MunichSports1.96×
20FIFA World CupSports1.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Women's soccer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Women's soccer audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.09×
Sports ActivityPOWER1.07×
MindfulnessBALANCE1.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Women's soccer audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.71×
Price SensitivityPREMIUM0.80×
CreativityOPEN0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Women's soccer have in Germany?

Women's soccer has an estimated audience of 4,232,602 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Women's soccer fans?

35.7% of Women's soccer fans are female, 64.3% are male, with an average age of 36.5 years.

03

Which brands do Women's soccer fans like most?

Women's soccer fans show strongest brand affinity for Giulia Gwinn (28.7×), Frauen-Bundesliga (13.86×), and National Women's Soccer League (26.19×) over the country average.

04

Where do Women's soccer fans live in Germany?

Women's soccer fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~900K), Bayern (reach ~600K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Women's soccer fans also like?

Beyond Women's soccer itself, the audience over-indexes on Frauen-Bundesliga (13.86×), National Women's Soccer League (26.19×), Klara Bühl (20.56×), and Lena Oberdorf (16×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in Germany

See Women's soccer audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Women's soccer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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