Rascasse Audience Intelligence

dfbfrauen Audience in Germany

A data profile of the people who buy, follow and care about dfbfrauen in Germany — modelled from more than twelve digital signal sources. dfbfrauen has an estimated audience of 656,608 people in Germany.

#232among Soccer in Germany#123among Team in Germany#729in Sports

The average dfbfrauen fan in Germany is 35.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Women's soccer, Joachim Löw, SV Werder Bremen, with strongest over-indexing on Women's soccer (12.27× the country average).

Demographically, the dfbfrauen audience skews balanced with an average age of 35.3, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical dfbfrauen fan in Germany is balanced, around 35.3 years old, with strong Patriotism tendencies and a notable affinity for Women's soccer.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the dfbfrauen profile in Germany.

Audience size
657K
in Germany
Gender
47.0%♀
53.0% male
Age
35.3
average years
Country rank
#9336
Team in Germany
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of dfbfrauen fans

47.0% are female, 53.0% are male, average age 35.3.

Fig. 02

Gender split

47.0%
Female
53.0%
Male
Demographic split for dfbfrauen audience in Germany
MetricValue
Female47.0%
Male53.0%
Average age35.3
Estimated audience size656,608
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the dfbfrauen audience in Germany
Age bracketShare%
16-1931%
20-2920%
30-3918%
40-4919%
50+13%
Fig. 04

Worldwide distribution

87.6%

of the worldwide dfbfrauen audience comes from Germany.

Worldwide audience distribution share by country for dfbfrauen
CountryShare
Germany87.6%
Austria3.0%
Switzerland2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the dfbfrauen audience in Germany is strongest.

Fig. 05

Top regions by affinity

dfbfrauen fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~80K1.29×
02Schleswig-Holstein~30K1.23×
03Rheinland-Pfalz~40K1.17×
04Mecklenburg-Vorpommern~10K1.10×
05Nordrhein-Westfalen~200K1.07×
06Saarland~9K1.07×
07Baden-Württemberg~100K1.06×
08Bayern~100K1.05×
09Sachsen~30K1.02×
10Hamburg~10K0.99×
11Brandenburg~20K0.91×
12Sachsen-Anhalt~10K0.87×
13Thüringen~10K0.87×
14Bremen~5K0.87×
15Hessen~40K0.78×
16Berlin~20K0.65×
Fig. 06

Affinity by region

Affinity by region — dfbfrauen, Germany
0.65×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the dfbfrauen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for dfbfrauen audience
#·InterestCategoryAffinity×
01Joachim LöwSports23.99×
02Women's soccerSports12.27×
03Serge GnabrySports11.63×
04Leon GoretzkaSports11.06×
051. FC HeidenheimSports9.38×
06SV Darmstadt 98Sports8.13×
07MSV DuisburgSports7.39×
08Holstein KielSports6.87×
09Ligue 1Sports5.18×
10Manuel NeuerSports4.51×
113. LigaSports4.34×
12SV Werder BremenSports4.13×
13Dynamo DresdenSports3.74×
14SportschauSports3.56×
15Hamburger SVSports3.52×
16FC Schalke 04Sports3.45×
17Helene FischerMusic & Radio2.64×
18FIFA World CupSports2.14×
19UEFA Champions LeagueSports1.99×
20BundesligaSports1.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the dfbfrauen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by dfbfrauen audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.46×
Community OrientationOPEN1.37×
Convenience OrientationPREMIUM1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by dfbfrauen audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.50×
Pet OwnershipJOY0.51×
Price SensitivityPREMIUM0.54×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does dfbfrauen have in Germany?

dfbfrauen has an estimated audience of 656,608 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of dfbfrauen fans?

47.0% of dfbfrauen fans are female, 53.0% are male, with an average age of 35.3 years.

03

Which brands do dfbfrauen fans like most?

dfbfrauen fans show strongest brand affinity for Women's soccer (12.27×), Joachim Löw (23.99×), and SV Werder Bremen (4.13×) over the country average.

04

Where do dfbfrauen fans live in Germany?

dfbfrauen fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do dfbfrauen fans also like?

Beyond dfbfrauen itself, the audience over-indexes on Joachim Löw (23.99×), SV Werder Bremen (4.13×), Leon Goretzka (11.06×), and 1. FC Heidenheim (9.38×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in Germany

See dfbfrauen audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for dfbfrauen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →