dfbfrauen Audience in Germany

dfbfrauen logo

dfbfrauen has an estimated audience of 659,283 people in Germany. 47.0% are female, 53.0% are male, average age 35.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Women's soccer, SV Werder Bremen, 1. FC Heidenheim, Sportschau, FIFA World Cup.

The average dfbfrauen fan in Germany is 35.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Women's soccer, SV Werder Bremen, 1. FC Heidenheim, with strongest over-indexing on Women's soccer (11.21× the country average). Demographically, the dfbfrauen audience skews balanced with an average age of 35.3, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Soccer

Demographics of dfbfrauen fans

Demographic split for dfbfrauen audience in Germany
MetricValue
Female47.0%
Male53.0%
Average age35.3
Estimated audience size659,283

Audience persona

The typical dfbfrauen fan in Germany is balanced, around 35.3 years old, with strong Patriotism tendencies and a notable affinity for Women's soccer.

Top regions in Germany

Top regions ranked by reach for dfbfrauen in Germany
RegionReachAffinity
Nordrhein-Westfalen163,5941.13×
Bayern111,6721.05×
Baden-Württemberg103,4381.15×
Niedersachsen99,4601.55×
Hessen44,4020.88×
Rheinland-Pfalz35,0611.06×
Schleswig-Holstein29,5471.25×
Sachsen29,3700.91×
Berlin21,9400.74×
Mecklenburg-Vorpommern18,5731.48×
Brandenburg16,9690.83×
Hamburg14,5390.98×
Thüringen14,5060.86×
Sachsen-Anhalt8,5450.5×
Saarland7,0700.87×
Bremen4,1990.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for dfbfrauen audience
BrandAffinityCategory
Women's soccer11.21×Sports
SV Werder Bremen4.17×Sports
1. FC Heidenheim9.58×Sports
Sportschau3.75×Sports
FIFA World Cup2.96×Sports
Bundesliga2.49×Sports
Dynamo Dresden4.06×Sports
UEFA Champions League2.7×Sports
Holstein Kiel6.99×Sports
3. LigaSports
MSV Duisburg6.75×Sports
FC Schalke 043.98×Sports
Leon Goretzka9.86×Sports
Helene Fischer2.97×Music & Radio
Hamburger SV3.47×Sports
Manuel Neuer4.66×Sports
Spiegel OnlineNews
Real Madrid C.F.2.38×Sports
UEFA Europa League3.26×Sports
Premier League3.05×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by dfbfrauen audience
TraitClusterScore
PatriotismCONSERVATISM1.48
LGBTQ+ IdentityOPEN1.14
Community OrientationOPEN1.14
Sports ActivityPOWER1.1
Healthy LifestyleBALANCE1.08
ExtroversionTHRILL1.03

Worldwide distribution

Worldwide audience distribution share by country for dfbfrauen
CountryShare
Germany87.8%
Austria3.0%
Switzerland2.4%

See dfbfrauen audiences in other countries

More Soccer audiences in Germany

Frequently asked questions

How many fans does dfbfrauen have in Germany?

dfbfrauen has an estimated audience of 659,283 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of dfbfrauen fans?

47.0% of dfbfrauen fans are female, 53.0% are male, with an average age of 35.3 years.

Which brands do dfbfrauen fans like most?

dfbfrauen fans show strongest brand affinity for Women's soccer (11.21×), SV Werder Bremen (4.17×), and 1. FC Heidenheim (9.58×) over the country average.

Where do dfbfrauen fans live in Germany?

dfbfrauen fans in Germany are most concentrated in Nordrhein-Westfalen (reach 163,594), Bayern (reach 111,672), and Baden-Württemberg (reach 103,438). These three regions account for the largest share of the active audience.

What other brands do dfbfrauen fans also like?

Beyond dfbfrauen itself, the audience over-indexes on SV Werder Bremen (4.17×), 1. FC Heidenheim (9.58×), Sportschau (3.75×), and FIFA World Cup (2.96×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for dfbfrauen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.