Women's soccer Audience in United States

Women's soccer logo

Women's soccer has an estimated audience of 3,258,566 people in United States. 48.3% are female, 51.7% are male, average age 36.7. Top regions: California, Texas, Pennsylvania. Top brand affinities: Frauen-Bundesliga, FIFA World Cup, Real Madrid C.F., Washington Spirit, FIFA Women's World Cup.

The average Women's soccer fan in United States is 36.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Pennsylvania. Top brand affinities include Frauen-Bundesliga, FIFA World Cup, Real Madrid C.F., with strongest over-indexing on Frauen-Bundesliga (36.38× the country average). Demographically, the Women's soccer audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Risk Appetite, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Women's soccer fans

Demographic split for Women's soccer audience in United States
MetricValue
Female48.3%
Male51.7%
Average age36.7
Estimated audience size3,258,566

Audience persona

The typical Women's soccer fan in United States is balanced, around 36.7 years old, with strong Risk Appetite tendencies and a notable affinity for Frauen-Bundesliga.

Top regions in United States

Top regions ranked by reach for Women's soccer in United States
RegionReachAffinity
California133,9320.37×
Texas76,4440.27×
Pennsylvania74,0410.67×
Florida72,8380.33×
New York71,9150.39×
Ohio66,2900.66×
Missouri48,9350.93×
Georgia46,6020.46×
Indiana46,3170.78×
New Jersey45,8710.55×
South Carolina43,2160.88×
North Carolina43,0680.44×
Michigan42,7000.5×
Virginia42,6590.54×
Maryland42,4450.76×
Illinois41,6680.38×
Arizona40,9020.61×
Massachusetts37,5580.59×
Iowa35,9671.34×
Tennessee34,8220.53×
Wisconsin34,7500.71×
Colorado33,2370.65×
Connecticut33,0441.01×
Nevada32,8151.04×
Oregon32,3960.87×
West Virginia31,9022.1×
Minnesota31,0480.66×
Washington29,9970.46×
Kansas29,4671.15×
Louisiana29,4510.7×
Nebraska29,4171.8×
Oklahoma28,7770.8×
Utah28,6240.98×
Hawaii28,1422.01×
Alabama27,4140.6×
New Mexico25,6051.57×
Idaho25,2511.55×
Kentucky23,6010.58×
Delaware22,7312.53×
Mississippi22,0820.82×
Washington, District of Columbia18,7571.92×
Rhode Island18,1301.75×
Montana15,8591.75×
South Dakota15,6532.08×
New Hampshire15,0211.17×
Arkansas14,7130.55×
Vermont14,2662.49×
North Dakota11,4311.71×
Maine10,8720.93×
Alaska9,0961.3×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Women's soccer audience
BrandAffinityCategory
Frauen-Bundesliga36.38×Sports
FIFA World Cup3.14×Sports
Real Madrid C.F.3.6×Sports
Washington Spirit38.99×Sports
FIFA Women's World Cup17.8×Sports
Paris Saint-Germain7.65×Sports
Urawa Red Diamonds32.65×Sports
Kawasaki Frontale35.92×Sports
FC Bayern Munich4.14×Sports
Cerezo Osaka34.3×Sports
Alisha Lehmann19.32×Sports
Ashlyn Harris35.23×Sports
Gomorrah (film)24.88×Movies & TV
Tales from the Crypt17.27×Movies & TV
Yokohama F. Marinos36.75×Sports
Sky Sport29.38×Sports
College soccer9.46×Sports
United States national football team8.86×Sports
FIFA Club World Cup8.91×Sports
Beach soccer13.22×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Women's soccer audience
TraitClusterScore
Risk AppetiteTHRILL1.61
TraditionCONSERVATISM1.6
SustainabilityBALANCE1.4
Luxury OrientationPREMIUM1.16
Social Media UsageJOY1.15
Sports ActivityPOWER1.15

Worldwide distribution

Worldwide audience distribution share by country for Women's soccer
CountryShare
Germany17.1%
United States13.2%
United Kingdom6.7%

See Women's soccer audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Women's soccer have in United States?

Women's soccer has an estimated audience of 3,258,566 people in United States, concentrated in California and Texas.

What is the gender split and age of Women's soccer fans?

48.3% of Women's soccer fans are female, 51.7% are male, with an average age of 36.7 years.

Which brands do Women's soccer fans like most?

Women's soccer fans show strongest brand affinity for Frauen-Bundesliga (36.38×), FIFA World Cup (3.14×), and Real Madrid C.F. (3.6×) over the country average.

Where do Women's soccer fans live in United States?

Women's soccer fans in United States are most concentrated in California (reach 133,932), Texas (reach 76,444), and Pennsylvania (reach 74,041). These three regions account for the largest share of the active audience.

What other brands do Women's soccer fans also like?

Beyond Women's soccer itself, the audience over-indexes on FIFA World Cup (3.14×), Real Madrid C.F. (3.6×), Washington Spirit (38.99×), and FIFA Women's World Cup (17.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Women's soccer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.