Rascasse Audience Intelligence

Women's soccer Audience in United States

A data profile of the people who buy, follow and care about Women's soccer in United States — modelled from more than twelve digital signal sources. Women's soccer has an estimated audience of 3,258,566 people in United States.

#133among Sport in United States#4863among Topic in United States#845in Sports

The average Women's soccer fan in United States is 36.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include National Women's Soccer League, Trinity Rodman, FIFA World Cup 2026, with strongest over-indexing on National Women's Soccer League (19.34× the country average).

Demographically, the Women's soccer audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Patriotism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Women's soccer fan in United States is balanced, around 36.7 years old, with strong Patriotism tendencies and a notable affinity for National Women's Soccer League.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Women's soccer profile in United States.

Audience size
3.3M
in United States
Gender
48.3%♀
51.7% male
Age
36.7
average years
Country rank
#9575
Topic in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Women's soccer fans

48.3% are female, 51.7% are male, average age 36.7.

Fig. 02

Gender split

48.3%
Female
51.7%
Male
Demographic split for Women's soccer audience in United States
MetricValue
Female48.3%
Male51.7%
Average age36.7
Estimated audience size3,258,566
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Women's soccer audience in United States
Age bracketShare%
16-1928%
20-2918%
30-3919%
40-4920%
50+16%
Fig. 04

Worldwide distribution

13.2%

of the worldwide Women's soccer audience comes from United States.

Worldwide audience distribution share by country for Women's soccer
CountryShare
Germany17.1%
United States13.2%
United Kingdom6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Women's soccer audience in United States is strongest.

Fig. 05

Top regions by affinity

Women's soccer fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~8K1.10×
02Vermont~6K1.09×
03Delaware~10K1.08×
04Idaho~20K1.06×
05West Virginia~20K1.06×
06Rhode Island~10K1.05×
07Washington, District of Columbia~10K1.05×
08Montana~9K1.05×
09Nebraska~20K1.04×
10North Dakota~7K1.04×
11Maine~10K1.02×
12Mississippi~30K1.01×
13New Mexico~20K1.01×
14Hawaii~10K1.01×
15New Hampshire~10K1.01×
16Utah~30K1.00×
17Iowa~30K1.00×
18Kansas~30K1.00×
19Alaska~7K1.00×
20Alabama~40K0.99×
21Louisiana~40K0.99×
22Oregon~40K0.99×
23Oklahoma~40K0.99×
24Connecticut~30K0.99×
25Nevada~30K0.99×
26Arkansas~30K0.99×
27Georgia~100K0.98×
28South Carolina~50K0.98×
29Kentucky~40K0.98×
30Indiana~60K0.97×
31Maryland~50K0.97×
32Missouri~50K0.97×
33Colorado~50K0.97×
34Wisconsin~50K0.97×
35Tennessee~60K0.96×
36Minnesota~40K0.96×
37Arizona~60K0.95×
38Washington~60K0.95×
39Massachusetts~60K0.95×
40North Carolina~90K0.94×
41Michigan~80K0.94×
42New Jersey~80K0.94×
43Virginia~70K0.94×
44Pennsylvania~100K0.93×
45Ohio~90K0.93×
46Illinois~100K0.92×
47Florida~200K0.88×
48New York~200K0.88×
49Texas~200K0.86×
50California~300K0.81×
Fig. 06

Affinity by region

Affinity by region — Women's soccer, United States
0.81×1.00×1.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Women's soccer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Women's soccer audience
#·InterestCategoryAffinity×
01Frauen-BundesligaSports36.38×
02Kawasaki FrontaleSports35.92×
03Ashlyn HarrisSports35.23×
04Washington SpiritSports35.12×
05Cerezo OsakaSports34.30×
06Trinity RodmanSports29.16×
07Gomorrah (film)Movies & TV24.88×
08Angel City FCSports23.64×
09NJ/NY Gotham FCSports23.63×
10MartaSports22.05×
11AngelinaSports22.05×
12National Women's Soccer LeagueSports19.34×
13FIFA Women's World CupSports17.80×
14Tales from the CryptMovies & TV17.27×
15Ryan WilliamsSports13.40×
16Paris Saint-GermainSports7.65×
17Real Madrid C.F.Sports3.60×
18UEFA Champions LeagueSports3.48×
19FIFA World CupSports3.14×
20FIFA World Cup 2026Sports3.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Women's soccer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Women's soccer audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.25×
SustainabilityBALANCE1.19×
Luxury OrientationPREMIUM1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Women's soccer audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.70×
Convenience OrientationPREMIUM0.70×
CreativityOPEN0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Women's soccer have in United States?

Women's soccer has an estimated audience of 3,258,566 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Women's soccer fans?

48.3% of Women's soccer fans are female, 51.7% are male, with an average age of 36.7 years.

03

Which brands do Women's soccer fans like most?

Women's soccer fans show strongest brand affinity for National Women's Soccer League (19.34×), Trinity Rodman (29.16×), and FIFA World Cup 2026 (3.02×) over the country average.

04

Where do Women's soccer fans live in United States?

Women's soccer fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Women's soccer fans also like?

Beyond Women's soccer itself, the audience over-indexes on Trinity Rodman (29.16×), FIFA World Cup 2026 (3.02×), FIFA World Cup (3.14×), and Frauen-Bundesliga (36.38×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Women's soccer audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Women's soccer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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