Rascasse Audience Intelligence

Washington Spirit Audience in United States

A data profile of the people who buy, follow and care about Washington Spirit in United States — modelled from more than twelve digital signal sources. Washington Spirit has an estimated audience of 334,210 people in United States.

#485among Soccer in United States#741among Team in United States#4577in Sports

The average Washington Spirit fan in United States is 38.6 years old, balanced, and lives primarily in Virginia.

The audience is concentrated in Virginia, Maryland, Washington, District of Columbia.

Top brand affinities include National Women's Soccer League, Trinity Rodman, Women's soccer, with strongest over-indexing on National Women's Soccer League (26.36× the country average).

Demographically, the Washington Spirit audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Travelling, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Washington Spirit fan in United States is balanced, around 38.6 years old, with strong Travelling tendencies and a notable affinity for National Women's Soccer League.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Washington Spirit profile in United States.

Audience size
334K
in United States
Gender
51.8%♀
48.2% male
Age
38.6
average years
Country rank
#45719
Team in United States
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Washington Spirit fans

51.8% are female, 48.2% are male, average age 38.6.

Fig. 02

Gender split

51.8%
Female
48.2%
Male
Demographic split for Washington Spirit audience in United States
MetricValue
Female51.8%
Male48.2%
Average age38.6
Estimated audience size334,210
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Washington Spirit audience in United States
Age bracketShare%
16-1924%
20-2917%
30-3918%
40-4921%
50+20%
Fig. 04

Worldwide distribution

60.1%

of the worldwide Washington Spirit audience comes from United States.

Worldwide audience distribution share by country for Washington Spirit
CountryShare
United States60.1%
Mexico9.8%
United Kingdom5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Washington Spirit audience in United States is strongest.

Fig. 05

Top regions by affinity

Washington Spirit fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K23.26×
02Maryland~30K5.87×
03Virginia~40K5.00×
04Oregon~4K0.96×
05Delaware<1K0.94×
06North Dakota<1K0.74×
07West Virginia~1K0.73×
08Vermont<1K0.72×
09Alaska<1K0.68×
10Washington~4K0.65×
11Kansas~2K0.65×
12South Dakota<1K0.62×
13Colorado~3K0.58×
14Utah~2K0.58×
15Rhode Island<1K0.58×
16Montana<1K0.56×
17Missouri~3K0.55×
18Maine<1K0.55×
19Pennsylvania~6K0.54×
20New Hampshire<1K0.50×
21Hawaii<1K0.49×
22New Jersey~4K0.47×
23Mississippi~1K0.47×
24Idaho<1K0.47×
25Massachusetts~3K0.46×
26North Carolina~4K0.45×
27Kentucky~2K0.45×
28New Mexico<1K0.45×
29Nebraska<1K0.45×
30California~20K0.43×
31Connecticut~1K0.43×
32New York~8K0.42×
33Arkansas~1K0.42×
34Iowa~1K0.39×
35Nevada~1K0.37×
36South Carolina~2K0.36×
37Oklahoma~1K0.36×
38Ohio~4K0.35×
39Louisiana~2K0.35×
40Florida~8K0.33×
41Alabama~2K0.33×
42Georgia~3K0.32×
43Tennessee~2K0.32×
44Indiana~2K0.32×
45Wisconsin~2K0.32×
46Illinois~3K0.31×
47Arizona~2K0.31×
48Minnesota~2K0.31×
49Michigan~3K0.30×
50Texas~7K0.24×
Fig. 06

Affinity by region

Affinity by region — Washington Spirit, United States
0.24×1.00×23.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Washington Spirit audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Washington Spirit audience
#·InterestCategoryAffinity×
01Ashlyn HarrisSports35.23×
02Trinity RodmanSports31.27×
03MartaSports27.71×
04AngelinaSports27.71×
05Women's soccerSports27.18×
06National Women's Soccer LeagueSports26.36×
07Frauen-BundesligaSports19.58×
08NJ/NY Gotham FCSports18.09×
09Katie JohnsonSports18.07×
10Raquel RodríguezSports18.07×
11Ryan WilliamsSports18.04×
12Kirsten DavisSports18.04×
13FIFA Women's World CupSports15.24×
14Sophia BushMovies & TV8.27×
15College soccerSports7.86×
16FIFA World Cup 2026Sports3.48×
17Real Madrid C.F.Sports2.80×
18UEFA Champions LeagueSports2.74×
19FIFA World CupSports2.38×
20Lindsey GrahamPolitics & Society1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Washington Spirit audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Washington Spirit audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.25×
PatriotismCONSERVATISM1.13×
Design AffinityPREMIUM1.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Washington Spirit audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.78×
ExtroversionTHRILL0.79×
Need for SecurityCONSERVATISM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Washington Spirit have in United States?

Washington Spirit has an estimated audience of 334,210 people in United States, concentrated in Virginia and Maryland.

02

What is the gender split and age of Washington Spirit fans?

51.8% of Washington Spirit fans are female, 48.2% are male, with an average age of 38.6 years.

03

Which brands do Washington Spirit fans like most?

Washington Spirit fans show strongest brand affinity for National Women's Soccer League (26.36×), Trinity Rodman (31.27×), and Women's soccer (27.18×) over the country average.

04

Where do Washington Spirit fans live in United States?

Washington Spirit fans in United States are most concentrated in Virginia (reach ~40K), Maryland (reach ~30K), and Washington, District of Columbia (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Washington Spirit fans also like?

Beyond Washington Spirit itself, the audience over-indexes on Trinity Rodman (31.27×), Women's soccer (27.18×), FIFA World Cup 2026 (3.48×), and Marta (27.71×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Washington Spirit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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