Washington Spirit Audience in United States

Washington Spirit has an estimated audience of 318,743 people in United States. 57.5% are female, 42.5% are male, average age 35.9. Top regions: Virginia, Maryland, Washington, District of Columbia. Top brand affinities: Major League Soccer, FIFA World Cup, Women's soccer, Manchester City F.C., Washington Capitals.

The average Washington Spirit fan in United States is 35.9 years old, more female, and lives primarily in Virginia. The audience is concentrated in Virginia, Maryland, Washington, District of Columbia. Top brand affinities include Major League Soccer, FIFA World Cup, Women's soccer, with strongest over-indexing on Major League Soccer (38.99× the country average). Demographically, the Washington Spirit audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Sports Activity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Soccer

Demographics of Washington Spirit fans

Demographic split for Washington Spirit audience in United States
MetricValue
Female57.5%
Male42.5%
Average age35.9
Estimated audience size318,743

Audience persona

The typical Washington Spirit fan in United States is more female, around 35.9 years old, with strong Sports Activity tendencies and a notable affinity for Major League Soccer.

Top regions in United States

Top regions ranked by reach for Washington Spirit in United States
RegionReachAffinity
Virginia40,2805.19×
Maryland33,0186.02×
Washington, District of Columbia22,39023.37×
California14,6670.42×
Florida7,6130.35×
New York7,1970.4×
Texas5,8160.21×
Pennsylvania5,6720.53×
North Carolina4,2250.44×
Washington3,8930.61×
New Jersey3,8770.48×
Oregon3,3490.92×
Missouri3,1160.61×
Illinois3,1120.29×
Ohio3,0260.31×
Massachusetts2,7990.45×
Georgia2,6990.27×
Michigan2,1330.26×
Kansas1,7540.7×
Utah1,7410.61×
Colorado1,7360.35×
Arizona1,6000.25×
Indiana1,4300.25×
Kentucky1,4000.35×
Tennessee1,3910.22×
South Carolina1,3400.28×
Connecticut1,2030.38×
Wisconsin1,0530.22×
Minnesota1,0150.22×
West Virginia9820.66×
Delaware8310.95×
Nevada6990.23×
Louisiana6750.16×
Iowa5780.22×
Oklahoma5760.16×
Alabama5670.13×
Idaho4320.27×
Maine4260.37×
Arkansas3940.15×
Rhode Island3860.38×
New Hampshire3670.29×
Hawaii3480.25×
Mississippi3420.13×
New Mexico3370.21×
Nebraska2920.18×
Vermont2920.52×
Montana1920.22×
South Dakota1090.15×
Alaska1080.16×
Wyoming820.17×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Washington Spirit audience
BrandAffinityCategory
Major League Soccer38.99×Sports
FIFA World Cup10.16×Sports
Women's soccer33.14×Sports
Manchester City F.C.11.18×Sports
Washington Capitals18.33×Sports
Real Madrid C.F.4.9×Sports
D.C. United34.31×Sports
Premier League6.93×Sports
FC Barcelona5.17×Sports
Beach soccer23.38×Sports
Neymar13.38×Sports
Juventus F.C.9.96×Sports
Paris Saint-Germain9.29×Sports
Liverpool F.C.8.29×Sports
Los Angeles FC14.29×Sports
Manchester United F.C.5.12×Sports
Cristiano Ronaldo6.77×Sports
Lionel Messi9.73×Sports
Bundesliga8.83×Sports
Washington Wizards6.69×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Washington Spirit audience
TraitClusterScore
Sports ActivityPOWER1.54
Luxury OrientationPREMIUM1.5
Career OrientationPOWER1.35
TravellingTHRILL1.31
Urban LifestyleOPEN1.28
Community OrientationOPEN1.25

Worldwide distribution

Worldwide audience distribution share by country for Washington Spirit
CountryShare
United States75.6%
Italy4.2%
Germany2.6%

See Washington Spirit audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does Washington Spirit have in United States?

Washington Spirit has an estimated audience of 318,743 people in United States, concentrated in Virginia and Maryland.

What is the gender split and age of Washington Spirit fans?

57.5% of Washington Spirit fans are female, 42.5% are male, with an average age of 35.9 years.

Which brands do Washington Spirit fans like most?

Washington Spirit fans show strongest brand affinity for Major League Soccer (38.99×), FIFA World Cup (10.16×), and Women's soccer (33.14×) over the country average.

Where do Washington Spirit fans live in United States?

Washington Spirit fans in United States are most concentrated in Virginia (reach 40,280), Maryland (reach 33,018), and Washington, District of Columbia (reach 22,390). These three regions account for the largest share of the active audience.

What other brands do Washington Spirit fans also like?

Beyond Washington Spirit itself, the audience over-indexes on FIFA World Cup (10.16×), Women's soccer (33.14×), Manchester City F.C. (11.18×), and Washington Capitals (18.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Washington Spirit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.